23BIT145_Business_Proposal_DEVHMEHTA.pdf

This is the Business Proposal to BC Web Wise for our Social Media Marketing Services

1. PROPOSAL FOR
BC WEB WISE





PREPARED FOR
The Team at BC Web Wise
Plot No-133
Marol CHS Industrial Estate Road Sakinaka,
Andheri East, Mumbai, Maharashtra 400059

PREPARED BY
DEV MEHTA
Founder & Lead Strategist
A-404, Pinnacle Business Park,
Ahmedabad, 380015
[email protected]
Aether Media
A Strategic Proposal

2. Cover Letter
To:
The Marketing Team,
BC Web Wise
Plot No-133
Marol CHS Industrial Estate Road Sakinaka,
Andheri East, Mumbai, Maharashtra 400059

From:
Aether Media
Dev Mehta, Founder & Lead Strategist
[email protected] | 9023358006
Date: August 4, 2025

Dear BC Web Wise Team,
We appreciate the opportunity to submit this tailored proposal to become your dedicated social media growth
partner. At Aether Media, we specialize in crafting data-backed, story-driven strategies that not only build
brand equity but also drive tangible business outcomes across digital channels.
We believe in going beyond just "posting” our campaigns create conversations, drive community engagement,
and deliver measurable ROI. With this proposal, we aim to outline our vision, action plan, and the value we
bring to elevate BC Web Wise's social media presence.
We look forward to the opportunity to collaborate and create lasting impact.
Warm regards,
Dev Mehta
Founder & Lead Strategist
Aether Media

3. Title Page
Proposal Title:
Social Media Marketing Services Proposal
Submitted To: BC Web Wise
Submitted By: Aether Media
Date: August 4, 2025



Table of Contents
Section Title
1 Executive Summary
2 Situation Analysis
3 Target Audience Personas
4 Proposed Social Media Blueprint
5 The 90-Day Growth Roadmap
6 Investment & Partnership Tiers
7 Why Choose Aether Media?
8 Agreement & Next Steps

4. 1. Executive Summary
• BC Web Wise is poised for enhanced brand visibility and engagement across platforms.
• Aether Media proposes a 360° social media solution — content, paid media, analytics,
influencer marketing, and community growth.
• Our strategy includes aligning messaging with BC Web Wise’s brand voice while increasing
engagement, follower base, lead conversions, and online authority.
• The proposal outlines a clear roadmap for the next 90 days and scalable partnership options
for long-term success.

2. Situation Analysis
• Current Landscape: Outline current trends in the digital landscape and social media
marketing.
• Challenges: Identify common hurdles: inconsistent branding, low engagement, poor
content strategy, lack of analytics.
• Opportunity for BC Web Wise: A strong foundation exists, but an agile, ROI-driven
strategy is required to outperform competitors and drive growth.
Use SWOT analysis if needed:
Strengths Weaknesses
Brand recognition Inconsistent post frequency
Opportunities Threats
Emerging platforms, influence collabs Competitive digital noise





3. Target Audience Personas
Persona 1: The Digital Decision Maker
• Age: 30–45 | Role: Marketing Head / Brand Manager
• Platforms: LinkedIn, Instagram
• Interests: Brand storytelling, ROI metrics, agency partnerships
• Pain Points: Low ROI, inconsistent engagement

5. Persona 2: The Engaged Consumer
• Age: 22–35 | Role: General audience / potential clients
• Platforms: Instagram, YouTube, Threads
• Interests: Visual storytelling, relatable content, brand ethics
• Pain Points: Over-marketed content, lack of brand trust
Include 2–3 avatars with demographics, goals, frustrations, and how your content addresses
their needs.

4. Proposed Social Media Blueprint
Platforms: Instagram, LinkedIn, YouTube, Threads
Content Pillars:
1. Thought Leadership – Industry news, whitepapers, expert takes
2. Brand Culture – Team spotlights, behind-the-scenes, company milestones
3. Lead Gen Funnels – CTA-led posts, case studies, service walkthroughs
4. User Engagement – Polls, contests, UGC (User Generated Content)
5. Influencer Collabs – Brand-aligned micro and macro influencers

Tactics:
• Content calendar (weekly & monthly)
• Hashtag research and SEO alignment
• Paid media strategy: boosted posts, retargeting, lead ads
• Bi-weekly reporting and optimization

6. 5. The 90-Day Growth Roadmap
Phase Timeline Focus
Phase 1 Days 1–15 Audit, onboarding, competitor research, platform setup
Phase 2 Days 16–45 Content calendar deployment, ad testing, influencer outreach
Phase 3 Days 46–75 Engagement campaigns, analytics review, mid-campaign tweaks
Phase 4 Days 76–90
Growth push, lead-gen ads, high-performance recap &
optimization
Key Deliverables:
• 40+ custom social posts
• 6 video reels / shorts
• 3 influencer partnerships
• Paid ad spend management (within specified budget)

6. Investment & Partnership Tiers
Tier
Monthly
Investment
Services Included
Starter ₹50,000 12 posts/mo, 4 reels, monthly reporting
Growth ₹85,000 20 posts, 6 reels, paid ad mgmt, influencer collab
Pro+ ₹1,25,000
30+ posts, 10 reels, full strategy, bi-weekly reporting,
dedicated manager
Custom packages available upon request. Paid media budget is separate.

7. Why Choose Aether Media? + Agreement & Next Steps
Why Aether Media?
• Award-winning creative team
• Proven growth campaigns across 30+ industries
• Transparent, ROI-driven approach

7. • Fast turnaround & real-time reporting dashboards
Next Steps:
1. Review Proposal
2. Finalized Package & Scope
3. Sign Digital Agreement
4. Kick-off Call & Onboarding

8. Agreement & Next Steps
This proposal outlines Aether Media's social media marketing services for BC Web Wise. By signing this
document, both parties agree to initiate a partnership based on the scope, deliverables, and investment outlined
herein.
Start Date: Upon mutual agreement and signing
Duration: Initial 3-month contract, extendable
Payment Terms: Monthly, advance billing
Revision Policy: 2 rounds of revisions per asset included
Termination: Either party may terminate with 30-day written notice
A detailed service agreement will be shared upon acceptance.

?????? Next Steps
Step Action
1 Review and confirm your preferred service tier
2 Sign the proposal below or digitally confirm acceptance
3 Receive onboarding kit + project brief form
4 Kick-off strategy session with the Aether Media team
5 Begin 90-Day Roadmap execution

8. ✍️ Acceptance & Signatures
By signing below, both parties agree to move forward under the terms outlined in this proposal.
For BC Web Wise
Signature: ____________________________
Name: ________________________________
Title: _________________________________
Date: _________________________________
For Aether Media
Signature: ____________________________
Dev Mehta
Founder & Lead Strategist
Aether Media
Date: _________________________________