23bit182_communication slide on business proposal

Business proposal

1. Submitted T o : Prof .Payal Desai T a n d oori T r a i l – A Gourmet Street Eats V e n tu r e Presented By: Rakshit Jain(23BIT182)

2. Executive Summary Business Overview Market Gaps Our Unique Approach Team Structure Pricing & Menu Terms & Conditions Closing Note Business Agreement T a b l e of Contents

3. TandooriTrail is a modern, mobile food truck business designed to serve freshly prepared, flavorful, and hygienic Indian fusion snacks to customers on the move. In a country where street food is woven into the culture, we are redefining the experience by combining authentic desi flavors with global presentation, uncompromising hygiene, and a brand customers can trust. The venture will cater to young professionals, college students, and urban families who seek quick, affordable, and quality food. By strategically positioning our truck in high- footfall areas, we will create a loyal customer base while building a brand identity that stands out in the competitive street food market. Executive Summary

4. TandooriTrail will operate as a fully equipped food truck offering a curated menu of signature items such as Tandoori Momos, Masala Paneer Tacos, Desi Bruschetta, Classic Paneer Rolls, Spicy Curly Fries, and refreshing Lime Herb Coolers. The truck will be stationed in college campuses, IT parks, weekend flea markets, and evening cultural hubs, ensuring maximum visibility and customer reach. We aim to provide fast service without compromising taste or quality, while maintaining strict hygiene protocols approved by FSSAI. Our unique selling proposition (USP) is to combine the taste of authentic Indian street snacks with a trendy, Instagram- worthy presentation that appeals to the new generation of foodies. Business Overview

5. Market Gaps Hygiene Concerns Many roadside vendors operate in unsanitary conditions, leading to health risks for customers. Inconsistent Quality Lack of standard recipes and portion control results in unpredictable taste and customer dissatisfaction. Limited Branding Unbranded stalls fail to build trust with urban consumers and tourists.

6. Our Unique Approach Quality Ingredients Using fresh, high- quality ingredients is essential for standout dishes. Customers can easily tell the difference, leading to repeat business and positive reviews. Sourcing locally can also enhance flavor and support local farmers. Customer Experience Providing an exceptional customer experience is crucial for success. This involves friendly service, timely food preparation, and engaging interactions. Happy customers are more likely to return and recommend your truck to others. Unique Branding Having a distinctive brand sets your food truck apart from competitors. This includes everything from the truck's design to the menu's theme. A memorable branding strategy can foster customer loyalty and increase visibility. Operational Efficiency Streamlining daily operations boosts productivity and reduces costs. This includes effective inventory management, staff training, and optimal food prep processes. An efficient operation ensures that every aspect of the business runs smoothly, improving overall profitability.

7. Team Structure Head Chef : Specializes in fusion Indian street food, responsible for cooking, quality control, and menu innovation. Kitchen Assistant: Prepares ingredients, maintains kitchen cleanliness, and assists during peak hours. Front Counter Associate : Manages orders, handles payments (cash and digital), and ensures top- notch customer service. All team members will undergo training in food safety, customer service, and time management to ensure smooth and professional operations. T ea m Structure

8. Pricing Initial Setup Costs: Cost Custom Food Truck ₹ 210,000 Commercial Kitchen Equipment ₹ 5,000 Initial Inventory & Utensils ₹ 10,000 Branding & Decals ₹ 88,000 Total ₹313,000

9. Menu Rate List Tandoori Momos (6 pcs): ₹ 60 Masala Paneer Taco: ₹ 50 Desi Bruschetta (2 pcs): ₹ 40 Paneer Roll: ₹ 55 L ime Herb Cooler: ₹ 25 Mineral Water: ₹ 25

10. Operations will launch only after a full pre- opening quality check and trial run. The truck location may change periodically to target new customer segments. All ingredients will be sourced from verified suppliers with documented quality checks. In case of mechanical or technical downtime, backup service arrangements will be deployed to avoid sales loss. T erm s C Couditious

11. TandooriTrail is more than a food truck; it’s a modern take on Indian street food culture. With high hygiene standards, an engaging brand presence, and affordable gourmet dishes, we are set to become a go- to spot for the city’s snack lovers. Our goal is to scale operations to multiple trucks in different cities over the next three years. Closing Note

12. This agreement outlines the intent to establish a mobile food truck under the brand TandooriTrail, focused on serving hygienic, high- quality Indian fusion snacks. The setup cost will range from ₹ 300,000 to ₹ 4,00,000, covering vehicle, kitchen equipment, branding, and necessary licenses. Daily operations will be managed by the operator with the support of a compact team. In case of partnership or investment, the terms for profit- sharing and responsibilities will be mutually decided and documented. This agreement is valid for one calendar year and can be renewed or terminated with a 30- day prior notice by either party. Client Signature: Business Agreement

13. Thank you