23BIT239 Business Proposal for small food business

This document is a business proposal for Fresh Bites Organic Kitchen, a new food and beverage (F&B) company positioned to redefine sustainable dining in Ahmedabad.

Only for Education purpose.

1. Fresh Bites Organic Kitchen Redefining Sustainable Dining in Ahmedabad Business Proposal for Investors Presented by: Dhruv Patel, CEO Contact: [email protected]

2. Executive Summary: A Fresh Investment Opportunity Fresh Bites Organic Kitchen is positioned to capture the rapidly growing demand for healthy, sustainable, and locally sourced food in the Ahmedabad market. Core Idea Integrated farm-to-table dining and food delivery focused on sustainability and quality ingredients. Vision & Mission To be the market leader in sustainable, healthy F&B, setting a new benchmark for ethical culinary operations. Key Financial Milestones: ₹2 Cr Funding Request Total capital needed to secure prime location and launch operations. 20% Target Market Share Projected market share capture within the Ahmedabad organic dining sector in 3 years. 18 Months Time to Profitability Expected time frame to achieve sustained profitability post-launch.

3. Company Overview and Core Values Foundational Strength Founded in 2025 by Dhruv Patel, an experienced F&B entrepreneur. Focused on operational excellence and a scalable business model. Initial ownership structure: Dhruv Patel (60%), Investors (40%). Core Operating Philosophy Sustainability Minimizing environmental footprint through sourcing and waste management. Fair Trade Ensuring ethical and equitable partnerships with local farmers and suppliers. Innovation Using technology for efficient delivery and enhanced customer experience.

4. Market Analysis: Capturing Key Segments The Ahmedabad food service market is experiencing 10% annual growth, driven by increasing awareness of health and sustainability. Target Market Segmentation Families (Delivery & Dining) Young Professionals Health-Conscious Individuals Tourists Projected Growth vs. Competitors (Next 3 Years) Fresh Bites Competitor Avg. Fresh Bites is positioned for accelerated growth by focusing on quality and convenience.

5. Diverse Product and Service Offerings We offer multiple revenue streams to maximize market reach and operational efficiency, catering to various customer needs. Restaurant Dining Modern, comfortable farm-to-table experience at our Bopal location, focusing on fresh, seasonal menus. Food Delivery Services Offering organic Tiffin Boxes and ready-to-cook Meal Kits for convenient, healthy home eating. Corporate Catering Premium catering services for corporate events, parties, and private functions, emphasizing organic menus. Workshops & Classes Hosting educational workshops on sustainable cooking and farm-to-table practices to build community engagement.

6. Targeted Marketing and Loyalty Strategy Our multi-channel strategy focuses on digital reach, community building, and strong customer retention through our loyalty program. Customer Acquisition & Retention Local Partnerships Collaborations with businesses Community Engagement Events and local outreach Loyalty Programs Rewards and retention offers Digital Marketing Targeted social campaigns Digital Campaign Channels Targeted social media advertising (Instagram, Facebook). SEO and local search optimization (Google Maps). Email marketing for seasonal menu launches. Retention & Loyalty Launch of “FreshPoints App” for easy ordering and reward tracking. Tiered loyalty rewards (Bronze, Silver, Gold) offering personalized discounts and exclusive experiences.

7. Operational Plan & Sustainable Practices The foundation of Fresh Bites is a highly efficient operation built on strategic location, strong staffing, and deep commitment to sustainability. Location and Partnerships Primary Location: Prime retail space in Bopal, Ahmedabad, maximizing visibility and delivery radius. Key Suppliers: Established long-term agreements with local organic leaders: Anand Organics (Produce) Green Gujarat Farms (Specialty Items) Staffing Structure (20 Members) Culinary Team 6 Chefs and 4 Kitchen Assistants focused on menu execution and quality control. Front-of-House 6 Servers and 2 Managers ensuring exceptional dining and customer service experience. Logistics 2 Dedicated Delivery Coordinators managing our in-house delivery fleet efficiency. Sustainability Commitment: Target 90% waste composting and planned solar energy integration in Year 2 to reduce operating costs.

8. Experienced Management Team Our team combines extensive expertise in culinary arts, finance, marketing, and operations to ensure strategic execution and sustainable growth. Dhruv Patel, CEO Visionary leader with 10+ years in F&B management and sustainable business development. Focuses on setting the long-term strategic direction , fostering key partnerships, and driving the company's commitment to innovation and corporate social responsibility across all operations. Rajesh Sharma, CFO Expert in financial modeling, investment banking, and ensuring robust fiscal management. Directly responsible for capital allocation strategies , managing risk, and overseeing all financial reporting to maximize shareholder return and support aggressive, yet sustainable, scaling . Priya Iyer, Marketing Director Specialist in digital marketing and community engagement for high-growth consumer brands. Leads the team in crafting data-driven brand narratives , optimizing the customer acquisition funnel, and implementing loyalty programs that translate engagement into measurable revenue growth . Ankit Desai, Operations Manager Skilled in supply chain logistics, inventory optimization, and quality control. Focuses on streamlining the entire value chain from sourcing to delivery, implementing lean operational processes , and leveraging technology to ensure premium product quality and consistency at scale.

9. Financial Projections: Strong Revenue Trajectory Our financial model shows aggressive revenue growth and clear path to profitability within the first 12 months. Key Metric: Projected break-even point achieved within 12 months of operation. Revenue (Cr) Expenses (Cr) Profit (Cr) Funding Request Allocation (₹2 Crores) Restaurant Setup (80L) Inventory & Supplies (40L) Marketing (40L) Working Capital (40L)

10. Long-Term Vision and Call to Action 1 Months 1–3: Setup Phase Facility build-out, securing vendor contracts, and equipment installation. 2 Months 4–6: Team & Training Full staff recruitment and intensive training on sustainable practices and service standards. 3 Month 7: Pre-Launch Marketing Initiate digital campaign and community outreach; secure soft launch reservations. 4 Month 8: Grand Opening Formal launch of restaurant and initial delivery services. 5 Year 2: Expansion Integration of solar power and expansion of catering services; evaluating a second location. Expected Outcomes Y1 Achieve Break-Even Stabilize operations and achieve cash flow neutrality within the first year. Y3 Market Leadership Establish 20% market share in the Ahmedabad sustainable dining segment. Y5 Franchise Expansion Begin offering franchise opportunities across key cities in Gujarat. Partner with Fresh Bites and Invest in the Future of Food.