23BIT245 - Business Proposal On FarmFresh Crates

This is a business proposal for FarmFresh Crates, a subscription-based service Which delivering certified, local organic produce, using a direct-from-farm model and this is only for the education purpose.

1. FarmFresh Crates Weekly Organic Produce Delivery A business proposal for investors and stakeholders. Presented by: Panchal Shlok Rameshbhai Date : 6 October 2025

2. Section 1: The Vision Executive Summary FarmFresh Crates is launching a premium, subscription-based service revolutionizing how urban households in Ahmedabad access certified organic produce. We connect health-conscious consumers directly with local farmers, ensuring unparalleled freshness, quality, and transparency. Subscription-Based Consistent weekly revenue with high customer retention. Seasonal & Organic Focus on certified, locally-sourced, and seasonal produce. Direct Sourcing Eliminating middlemen to ensure better pricing and maximum freshness. Target Urban Households Focusing on high-value, health-conscious urban consumers.

3. Section 2: Market Analysis The Problem & The Opportunity The Problem: Lack of Trust & Convenience Consumers often face uncertainty regarding the authenticity of "organic" labels in traditional retail. Furthermore, convenient access to guaranteed fresh, certified organic produce is limited in urban centers like Ahmedabad. High skepticism about product authenticity. Limited access to genuine farm-to-door services. Inconsistent quality and freshness in long supply chains. The Opportunity: Explosive Market Growth The Indian organic food market is experiencing significant tailwinds, driven by rising disposable incomes and increased health awareness post-pandemic. Projected Compound Annual Growth Rate for the Indian organic food market. Increased consumer demand for non-toxic, nutrient-dense food.

4. The Solution: FarmFresh Crates We offer a transparent, convenient, and reliable source for the freshest organic produce delivered weekly to the customer's doorstep. Direct-from-Farm Model Partnerships with certified local farmers guarantee quality and fair pricing. Streamlined Logistics Efficient, eco-friendly collection and delivery process reduces waste. Curated Crates Weekly crates (Small, Medium, Family) designed for diverse household needs. Core Offerings Weekly Crates: Fixed contents of seasonal produce in Small, Medium, and Family sizes. Custom Crates: App-enabled customization and add-ons for specific needs. Corporate Wellness: Bulk delivery options for offices and institutional clients.

5. Section 3: Competitive Advantage Our Unique Selling Proposition 1. Farm to Fork in 24 Hours: Unmatched freshness guaranteed by collecting produce on Friday for weekend delivery. 2. Know Your Farmer Transparency: Digital profiles allow customers to track where their food comes from, building trust and loyalty. 3. Sustainable & Zero-Plastic Packaging: Use of reusable crates and biodegradable materials aligns with consumer environmental values. 4. App-Based Customization: Seamless platform for pausing subscriptions, swapping items, and managing payment.

6. Section 4: Go-to-Market Strategy Target Market: The Health-Conscious Urbanite We are strategically targeting high-density urban areas within Ahmedabad where demand for premium, quality-assured organic products is highest. Health-Conscious Families Households prioritizing organic food for their children's nutrition and well-being. Millennials & Young Professionals Tech-savvy consumers willing to pay a premium for convenience and ethical sourcing. Fitness Enthusiasts Individuals focused on clean eating and maximizing nutritional intake. B2B: Cafes & Restaurants Niche establishments requiring reliable, high-quality organic produce for their menus. 1. 2. 3. 4.

7. Operations & Logistics Blueprint Our lean operational model is optimized for efficiency, maximum freshness, and low environmental impact, ensuring scale stability and reliability. 1 Sourcing (Wednesday/Thursday) Produce is ordered based on weekly subscriptions. Sourced from certified organic farms within a 100 km radius of Ahmedabad. 2 Collection & Sorting (Friday) Freshly harvested produce is collected from partner farms, sorted, and packed into reusable crates at our central hub. 3 Delivery (Saturday/Sunday) Eco-friendly transport (electric bikes/vans) utilizes geo-optimized routing for efficient, time-bound delivery. Tech & Efficiency We will use a custom-built app for customer management, and leverage optimized routing software to minimize delivery costs and time. Key Partnership Focus Strict focus on securing exclusive relationships with 5-7 small, certified organic farms to ensure consistent supply and quality control.

8. Section 5: Financial Strategy Investment & Pricing Structure 1 App Development & Platform Initial development of subscription management and delivery tracking app (₹1,00,000). 2 Delivery & Operations Setup Acquisition of reusable crates, essential packaging, and delivery equipment (₹1,00,000). 3 Initial Marketing & Working Capital Targeted digital marketing campaigns and initial working capital for inventory (₹1,00,000). Total Initial Investment Required: ₹3,00,000 Competitive Pricing Example Crate Type Weekly Price Target Audience Small Crate ₹599 Singles / Couples Medium Crate ₹899 Small Families Family Crate ₹1,299 Large Families / Corporate

9. Financial Projections & Key Milestones Achieving operational efficiency and customer trust quickly allows for rapid scaling and a clear path to profitability. 1 6-8 Months Break-Even Point 2 6-12 Months Targeting 250+ Subscriptions 3 12-18 Months Expansion to Neighboring Cities Revenue Target (6-12 Months) 250+ Active Subscribers Required to stabilize monthly recurring revenue. ₹8,00,000+ Monthly Revenue Achievable with average crate value and subscriber count. 25% Target Margin Gross margin achievable through direct sourcing efficiencies.

10. Section 6: Next Steps Invest in FarmFresh Crates We are uniquely positioned to capture a significant share of the rapidly growing organic food market in Ahmedabad by offering superior quality, transparency, and convenience. Call to Action We seek a seed investment of ₹3,00,000 to finalize app development, establish logistics infrastructure, and initiate our launch marketing campaign. Panchal Shlok Rameshbhai Founder, FarmFresh Crates