Music Streaming Services Case Study
The Competing Music Streaming Services: SoundCloud and Spotify
Humans experience a feel good sensation when listening to enjoyable songs, such as their personal
favorites. What causes these feel good feelings? Leading brain specialists today have determined the
cause to be the release of the neurotransmitter dopamine (Zatorre). Because of recent advancements in
the music industry, people are able to listen to any they would like, anytimeessentially acquiring
their music fix.
Music enthusiasts now use streaming services like Pandora, Google Play Music, iHeart
Radio, and Beats Music. Without a doubt, SoundCloud and Spotify are today s best two choices of
streaming services. Although they may appear similar, they differ in direction, ... Show more content
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Many famous music artists of today have SoundCloud to thank, like the recent prominent rapper
Willie Maxwell II, known professionally as Fetty Wap. It was April of 2014 when Maxwell II
uploaded the track Trap Queen, which quickly became the anthem of the summer (John). By the end
of summer, Trap Queen had reached eleven million plays on SoundCloud, which led to a record deal
with 300 Entertainment
(Gruger). In addition to Maxwell II, SoundCloud also helped music artists like electronic dance
musician Skrillex, hip hop rapper Post Malone, and house musician Kygo.
In contrast, Spotify s direction is to provide its listeners with songs for everyone of life s moment.
Spotify accomplishes this goal by creating playlists for specific genres and moods. For example, such
playlists include Country, R amp;B, Rock, Holidays, Good
Vibes, Mood Booster, Romance, Workout, and Focus. In addition, Spotify s goal is also to allow its
users to access Spotify from anywhere through the use of mediums like
Davidson 2 computers, smart phones, tablets, home entertainment systems, cars, gaming consoles, and
such.
Being strikingly different from SoundCloud, the music selection of Spotify is of the already famous
musicians of the industry. Therefore, Spotify helps broadcast and promote the already well known
music artists.
Secondly, SoundCloud s musical focus is the original genuine songs of the up and
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