3 adverts compaire AIDA ccgrammarschool co uk

shcherbakmaksimuk 81 views 13 slides Oct 13, 2024
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About This Presentation

OMEGALUL


Slide Content

Advertisement and how they use media language Presentation by one of the famous "DOOR" co. owner

River Island is a well-known clothing company that aims to showcase its products as comfortable for the wearer. The marketers displayed an image of an individual with disabilities, clearly demonstrating their comfort in the company's attire. The guy looks right at the viewer, as if to say to him: the most comfortable thing I have never seen in my life! I recommend it! This is further reinforced by the accompanying text. The advertisement employs the traditional visual technique of the letter Z. The viewer is initially presented with the satisfied face of the customer, followed by the company slogan and then the company itself.

This is further reinforced by the accompanying text. The advertisement employs the traditional visual technique of the letter Z . The viewer is initially presented with the satisfied face of the customer, followed by the company slogan and then the company itself. River Island is a well-known clothing company that aims to showcase its products as comfortable for the wearer. The marketers displayed an image of an individual with disabilities, clearly demonstrating their comfort in the company's attire. The background color is a shade of red called " royal red " This suggests that River Island clothing can make anyone feel like royalty. The text used on the image is sans serif, with a smooth appearance, which reinforces the brand's message of comfort. Additionally, the text incorporates a hashtag to disseminate information about the company across digital platforms.

The background color is a shade of red called " royal red " This suggests that River Island clothing can make anyone feel like royalty. The text used on the image is sans serif, with a smooth appearance, which reinforces the brand's message of comfort. Additionally, the text incorporates a hashtag to disseminate information about the company across digital platforms. This is further reinforced by the accompanying text. The advertisement employs the traditional visual technique of the letter Z. The viewer is initially presented with the satisfied face of the customer, followed by the company slogan and then the company itself. In regard to the AIDA rule, I can confirm the following: Red is an effective attention-getter. Once a person observes that individuals in challenging circumstances are comfortable wearing garments from this brand, interest is piqued. The preceding two points facilitate the emergence of desire. The final stage of the process is when a customer searches for the company's hashtag on social media.

The background color is a shade of red called " royal red " This suggests that River Island clothing can make anyone feel like royalty. The text used on the image is sans serif, with a smooth appearance, which reinforces the brand's message of comfort. Additionally, the text incorporates a hashtag to disseminate information about the company across digital platforms. This is further reinforced by the accompanying text. The advertisement employs the traditional visual technique of the letter Z. The viewer is initially presented with the satisfied face of the customer, followed by the company slogan and then the company itself. In regard to the AIDA rule, I can confirm the following: Red is an effective attention-getter. Once a person observes that individuals in challenging circumstances are comfortable wearing garments from this brand, interest is piqued. The preceding two points facilitate the emergence of desire. The final stage of the process is when a customer searches for the company's hashtag on social media. The next patient is a large DOVE company that produces personal care products , including soaps , shampoos , and shaving creams . ​ In the photograph, the subjects appear to be engaged in a domestic family activity. The mother is attending to her children while they play in the kitchen. This image suggests that a fulfilling life can be led without pursuing a career as a photo model. ​ As is the case with numerous other companies , DOVE employs the Z rule . The advertisement commences with the slogan , followed by the photograph and concluding with the company's hashtag . In this particular context, the choice of font is arguably inconsequential. Furthermore, the text is relatively short. Nevertheless, the effect is still relatively soft . The font does not feature serifs, yet it is not scratchy in appearance.

The next patient is a large DOVE company that produces personal care products , including soaps , shampoos , and shaving creams . ​ In the photograph, the subjects appear to be engaged in a domestic family activity. The mother is attending to her children while they play in the kitchen. This image suggests that a fulfilling life can be led without pursuing a career as a photo model. ​ As is the case with numerous other companies , DOVE employs the Z rule . The advertisement commences with the slogan , followed by the photograph and concluding with the company's hashtag . In this particular context, the choice of font is arguably inconsequential. Furthermore, the text is relatively short. Nevertheless, the effect is still relatively soft . The font does not feature serifs, yet it is not scratchy in appearance. In regard to the AIDA rule, I can confirm the following: Red is an effective attention-getter. Once a person observes that individuals in challenging circumstances are comfortable wearing garments from this brand, interest is piqued. The preceding two points facilitate the emergence of desire. The final stage of the process is when a customer searches for the company's hashtag on social media.

It seems reasonable to posit that the creators of the photograph attempted to make the advertisement as unassuming as possible . The background is characterised by soft , dark colours , while the main characters are depicted in slightly brighter hues . The scene is generally composed in a manner that conveys the impression of everyday life . As is the case with numerous other companies , DOVE employs the Z rule . The advertisement commences with the slogan , followed by the photograph and concluding with the company's hashtag . In this particular context, the choice of font is arguably inconsequential. Furthermore, the text is relatively short. Nevertheless, the effect is still relatively soft . The font does not feature serifs, yet it is not scratchy in appearance. The next patient is a large DOVE company that produces personal care products , including soaps , shampoos , and shaving creams . ​ In the photograph, the subjects appear to be engaged in a domestic family activity. The mother is attending to her children while they play in the kitchen. This image suggests that a fulfilling life can be led without pursuing a career as a photo model. ​ In consideration of the colour scheme , it is difficult to identify any elements that are particularly noteworthy .

It seems reasonable to posit that the creators of the photograph attempted to make the advertisement as unassuming as possible . The background is characterised by soft , dark colours , while the main characters are depicted in slightly brighter hues . The scene is generally composed in a manner that conveys the impression of everyday life . In consideration of the colour scheme , it is difficult to identify any elements that are particularly noteworthy . As is the case with numerous other companies , DOVE employs the Z rule . The advertisement commences with the slogan , followed by the photograph and concluding with the company's hashtag . In this particular context, the choice of font is arguably inconsequential. Furthermore, the text is relatively short. Nevertheless, the effect is still relatively soft . The font does not feature serifs, yet it is not scratchy in appearance. A ction is stimulated through the hashtag , which encourages the viewer to share their moments in social networks And of course , we should not forget about the 4 AIDA rules . A dvertising attracts the viewer's attention by depicting a family in an everyday setting . A scene that many people can relate to .​ I nterest is aroused by the sincerity emphasised by the slogan . Creating a sense of intimacy .​ D esire is created by associating the product with real life and real beauty . They say that the company's products help to lead an authentic and beautiful life .

A ction is stimulated through the hashtag , which encourages the viewer to share their moments in social networks And of course , we should not forget about the 4 AIDA rules . A dvertising attracts the viewer's attention by depicting a family in an everyday setting . A scene that many people can relate to .​ I nterest is aroused by the sincerity emphasised by the slogan . Creating a sense of intimacy .​ D esire is created by associating the product with real life and real beauty . They say that the company's products help to lead an authentic and beautiful life . It seems reasonable to posit that the creators of the photograph attempted to make the advertisement as unassuming as possible . The background is characterised by soft , dark colours , while the main characters are depicted in slightly brighter hues . The scene is generally composed in a manner that conveys the impression of everyday life . In consideration of the colour scheme , it is difficult to identify any elements that are particularly noteworthy .

The latest patient we have is Shelter, a housing and homelessness charity. The photograph shows the face of a man. The man is looking hesitantly straight at the audience, as if looking for help. Reading the text, the viewer realises that the person is in an unfortunate situation.  After reading the text below, we understand that the organisation believes that just because you lose your job does not mean that you should lose your home. And that they are happy to help you in your time of need. ​ The face is on a black background, as if to show that people are in a terrible situation, in darkness. The text written on top of the face is in a bloody red color, which further enhances the effect of the scary situation. The rule of the letter Z is observed here as well. At the beginning we meet the person from the photo, read the text, and at the end we realise that the company is ready to help people in a difficult situation.

The face is on a black background, as if to show that people are in a terrible situation, in darkness. The text written on top of the face is in a bloody red color, which further enhances the effect of the scary situation. The rule of the letter Z is observed here as well. At the beginning we meet the person from the photo, read the text, and at the end we realise that the company is ready to help people in a difficult situation. The latest patient we have is Shelter, a housing and homelessness charity. The photograph shows the face of a man. The man is looking hesitantly straight at the audience, as if looking for help. Reading the text, the viewer realises that the person is in an unfortunate situation.  After reading the text below, we understand that the organisation believes that just because you lose your job does not mean that you should lose your home. And that they are happy to help you in your time of need. ​ And let's not forget the AIDA rules! A ttention is achieved through bright and contrasting design and the use of the recognisable Shelter logo. I nterest is generated through the emotional message and social relevance of the theme - helping the homeless and needy. ​ D esire is evoked through the call to action and the opportunity to contribute to an important cause, which creates a sense of ownership and a desire to help. ​ A ction is stimulated through pointing to the shelter.org.uk website where you can find out more and make a donation.​ ​

And let's not forget the AIDA rules! A ttention is achieved through bright and contrasting design and the use of the recognisable Shelter logo. I nterest is generated through the emotional message and social relevance of the theme - helping the homeless and needy. ​ D esire is evoked through the call to action and the opportunity to contribute to an important cause, which creates a sense of ownership and a desire to help. ​ A ction is stimulated through pointing to the shelter.org.uk website where you can find out more and make a donation.​ ​

At the end I would like to say that all the companies shown here are just cheap compared to the magnificent ‘Door’ corporation. Personally, I have so much money that I don't count it, but weigh it.
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