3 Marketing Tactics for Solar EPC Projects - Decoding Waaree's Success

This presentation by Sixteen By Nine (SBN) Media - a premier video production house based in Mumbai, India - shows how solar EPC companies can win more projects using strategic video marketing to build trust and prove their competence.

The key is to move beyond technical lists and show expertise in action.

Perhaps most importantly, you can build trust through authentic stories by featuring genuine client testimonials, which are far more impactful on video than in writing.

Ultimately, video is an essential tool because it simplifies complex engineering, visually demonstrates the scale of your work, and lets satisfied clients become your most powerful marketing asset.

Visit www.sbnmedia.in to know more about Sixteen By Nine (SBN) Media

1. 3 Marketing Tactics for
Solar EPC Projects
Decoding Waaree's Success Through Strategic Video Marketing
www.sbnmedia.in

2. Why B2B Clients Choose Your EPC Company
In large-scale solar projects, clients seek certainty. They
choose partners they trust to handle complexity,
overcome challenges, and deliver on time.
Your marketing must prove competence—show
problem-solving in action and let clients hear directly
from those confident in your work.
"Each solar EPC project has a unique story to tell.
Showcasing the project starts with consultations but
doesn't end there. Discussions with site engineers
reveal how challenges were overcome."
— Gourav Ghosh, Producer at SBN Media

3. Tactic #1: Prove Your Strength in
Extreme Conditions
The Challenge
335 MW ACCIONA project in
Bikaner faced temperatures from 0°
C to 50°C across 1,400 acres of
desert.
The Solution
750,000 bifacial modules with
single-axis trackers and
solar-powered robotic cleaners.
The Result
A system designed to perform in hostile environments, proving strategic
partnership capabilities.

4. Waaree RTL — Juna ACCIONA Energía Rajasthan Project
Click to watch video on Youtube

5. How Video Brings Engineering to Life
Bifacial Modules
Wide shots showed immense scale;
close-ups explained how they capture
sunlight from both sides.
Single-Axis Trackers
Time-lapses captured coordinated
movement, visually communicating
system intelligence.
Robotic Cleaners
Footage of robots gliding across panels
created a powerful visual of
operational foresight.

6. Tactic #2: Transform Wasteland into Assets
Case Study: 980 MWp Greenko Project
The Kurnool site was 3,000 acres of solid
sheetrock and buried boulders—a liability
most developers would abandon.
This video answers: "Can this company
handle worst-case geological surprises?"
The Challenge
Impenetrable sheetrock with zero agricultural or
construction value.
The Process
Precision blasting and drilling showcased civil
engineering expertise beyond typical solar EPC.
The Asset
Level foundations supporting a grid of clean
energy—value created from nothing.

7. Waaree RTL — Greenko Pinnapuram (Kurnool) Project
Click to watch video on Youtube

8. Tactic #3: Build Trust
Through Authentic Stories
For the 3.4 MW Niketan Consultants project, the most valuable
shot wasn't from a drone—it was a client speaking honestly
about their experience.
When D.K. Gowda spoke about clear communication and
on-time delivery, his genuine satisfaction became the most
powerful marketing tool.
A written testimonial is easy to ignore. A professionally filmed one,
where you see the client's confidence, is not. This demonstrates that
every client receives top-tier attention, regardless of project size.

9. Waaree RTL — Niketan Consultants Karnataka Project
Click to watch video on Youtube

10. Why Video is Essential for
Solar EPC Companies
"In a competitive market, listing technical
capabilities is not enough. You need to show your
solar EPC expertise in action. Expertly made videos
achieve this - the most effective marketing tool."
— Shailesh Rojatkar, Head of Content at SBN Media

11. Four Reasons Video Transforms Your Marketing
1
Makes Complex Terms Simple
Animation, time-lapses, and close-ups visually break down complicated engineering, making innovations understandable to everyone from
investors to clients.
2
Demonstrates Scale
Drone footage sweeping across solar panels transforms abstract numbers into powerful visual statements about your capacity to deliver large-scale
results.
3
Builds Trust by Showing
Prove expertise by showing your team navigating challenging sites and clients speaking genuinely on-camera about positive experiences.
4
Tells Your Unique Story
Capture the human element of challenges and triumphs, creating memorable brand identity that differentiates you from competitors.

12. Production Details & Investment
14
Days to Completion
From concept to final delivery,
including filming and post-production.
3
Key Stages
Discovery sessions, strategic planning
and filming, post-production and
feedback.
Simple Overview
•Basic drone shots
•Standard interviews
•Quick turnaround
Cinematic Case Study
•Strategic narrative development
•Advanced camera techniques
•Detailed post-production
•Long-lasting marketing asset

13. Transform Your Projects into Powerful Stories
At Sixteen By Nine (SBN) Media, we specialize in transforming narratives into impactful videos that speak to investors,
partners, and future clients.
Show Capability
Demonstrate your team's expertise
in action, not just on paper.
Prove Resilience
Showcase how you overcome extreme
challenges and deliver results.
Build Trust
Let your completed projects and
satisfied clients tell your story.
Your projects are more than concrete and steel. Let's turn your next project into your strongest marketing asset.
© 2025 Sixteen By Nine (SBN) Media Productions. All rights reserved.