3.MIL 4. Types of Media (Part 2)- Mass Media and Media Effects.pptx

MILTypes of Media Grade 12 Lesson

1. MEDIA AND INFORMATION LITERACY (MIL) Mass Media Media Effects Types of Media

2. LEARNING COMPETENCIES Learners will be able to… define mass media and media effects; discuss and evaluate the different theories on media effects; discuss in class how a particular individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12). editorialize the effects of new media to the Filipino youth).

3. TOPIC OUTLINE I- Mass Media Definition Media Effects Importance of Understanding the Effects of Media How Media Depicts People in Public Written Work 1. Essay Writing

4. VIRAL: “THE UPUAN GIRL” (Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)

5. VIRAL VIDEO Source: http://www.gmanetwork.com/news/news/metro/619760/gun-toting-pasay-cop-in-viral-video-faces-probe/story/

6. VIRAL VIDEO Source: https://www.youtube.com/watch?v=UkFhnJ11D9Y

7. FORMATIVE ASSESSMENT: CARTOON ANALYSIS (Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)

8. WHAT IS MASS MEDIA?

9. MEDIA EFFECTS

10. WHAT IS MEDIA EFFECTS?

11. MEDIA EFFECTS Third – party Theory People think they are more immune to media influence than others. Source: https://www.linkedin.com/pulse/death-human-conversation-awad-abdelgayoum

12. MEDIA EFFECTS Reciprocal Effect When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self-consciousness, which affects our actions. Source: http://www.flickriver.com/photos/billyjo29/tags/kapamilya/

13. MEDIA EFFECTS Boomerang Effect refers to media-induced change that is counter to the desired change (Source: http://uppiddee.com/blog/smiley-faces-and-the-boomerang-effect/)

14. MEDIA EFFECT Cultivation Theory (George Gerbner ) states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world (Source: http://mass.pakgalaxy.com/cultivation-theory.html)

15. MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.

16. (Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html ) MOVIE CLASSIFICATION RATINGS VIDEO PRESENTATION MTRCB 2016 Infomercial https://www.youtube.com/watch?v=6PVFQjIEZ-M

17. MEDIA EFFECTS Agenda-setting Theory (Lippmann/ McCombs and Shaw) process whereby the mass media determine what we think and worry about public reacts not to actual events but to the pictures in our head, created by media Source: http://lessonbucket.com/media-in-minutes/the-agenda-setting-function-theory/

18. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html

19. MEDIA EFFECTS Propaganda Model of Media Control (Herman & Chomsky ) The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda. Source: https://www.amazon.com/Age-Propaganda-Everyday-Abuse-Persuasion/dp/0805074031

20. WHAT IS PROPAGANDA? ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. ( http://www.merriamwebster.com/dictionary/propaganda ) Source: https://www.amazon.com/War-Politics-Superheroes-Ethics-Propaganda/dp/0786447184

21. (Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/ ) THE ESSENCE OF PROPAGANDA

22. (Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-mass-deception/) PROPAGANDA?

23. FORMATIVE ASSESSMENT: RECITATION Questions How do you know when what is posted in social media is a propaganda? How do you react on it? How can you protect yourself from being influenced by propaganda messages on social media?

24. VIDEO PRESENTATION Media Effects (2010) YouTube Channel: Public Sphere Retrieved October 27, 2016 from https://www.youtube.com/watch?v=qvgURfZMGoQ Why is it important to understand how media effects work?

25. CARTOON ANALYSIS (Source: http://www.cartoonmovement.com/cartoon/13128)

26. How is this person portrayed in public by different types of media? Source: www.philstar.com

27. How is this person portrayed in public by different types of media? Source: www.philstar.com

28. How is this person portrayed in public by different types of media? Source: www.philstar.com

29. How is this person portrayed in public by different types of media? Source: https://www.rappler.com/previous-articles?filterMeta=Xander%20Ford

30. How is this person portrayed in public by different types of media? Source: https://philnews.ph/2017/07/22/jake-zyrus-singing-style-charice/

31. How is this pair portrayed in public by different types of media? Source: http://cnnphilippines.com/life/entertainment/television/2016/07/19/aldub-behind-the-scenes.html

32. How is this pair portrayed in public by different types of media? Source: http://newsinfo.inquirer.net/935649/antonio-trillanes-iv-vs-mocha-uson-libel-administrative-case

33. Source: http://www.academia.edu/30866752/FACTORS_AFFECTING_THE_CHILD_BEGGARS_IN_TAGUM_CITY How is this group portrayed in public by different types of media?

34. How is this group portrayed in public by different types of media? Source: http://www.gmanetwork.com/news/lifestyle/artandculture/270462/filipino-muslims-celebrate-eid-l-fitr/story/

35. How is this group portrayed in public by different types of media? Source: http://www.rappler.com/nation/119161-ilocos-norte-nueva-vizcaya-new-police-chiefs

36. How is this group portrayed in public by different types of media? Source: http://globalnews.favradio.fm/tag/kadamay/

37. How is this person portrayed in public by different types of media? Source: http://www.socceralliance.ca/Default.aspx?tabid=523520

38. WRITTEN WORK

39. Write an essay about the.. “Effects of New Media to the Filipino Youth: Positive or Negative?” Your essay must have a title, an introduction, a body paragraph (2 supporting arguments with examples), and a conclusion. Not less than 12 sentences Refer to the rubric for criteria and grading. WRITTEN WORK

40.   Very Good Good Poor Needs Improvement INTRODUCTION Background/ Definition of the Issue or Problem Well-developed introductory paragraph which contains detailed background information or a clear explanation or definition of the issue/ problem. (10 points) Introductory paragraph contains some background information or states the issue/ problem, but does not explain using details.  (7 points) Introduction does not adequately explain the background or the issue/ problem is stated, but lacks detail.   (5 points) Introduction was not presented.               (1 points) RUBRIC

41.   Very Good Good Poor Needs Improvement BODY PARAGRAPHS Arguments Two supporting arguments are presented and both are well- developed and with examples. (10 points) One supporting arguments is well -developed and with examples.   (7 points) One or two arguments were presented but lacks details or examples   (5 points) No argument was presented at all.       (1 points) RUBRIC (cont.)

42.   Very Good Good Poor Needs Improvement CONCLUSION Conclusion was presented. Opinions or suggestions for change are logical and well thought out. (10 points) Conclusion was presented. Opinions or suggestions for change are evident.     (7 points) Conclusion was presented but no opinions or suggestions for change are included. (5 points) Conclusion was not presented.         ( 1 points) RUBRIC (cont.)

43. REFERENCES MIL Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s15-02-functions-and-theories-of-mass.html http://www.sociology.org.uk/media_defined.pdf

44. REFERENCES http://zimmer.csufresno.edu/~johnca/spch100/7-4-agenda.htm http://communicationtheory.org/propaganda-model/ http://www.mtrcb.gov.ph/