#3 MR Strategy Business Fundamentals.pdf

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1. ENT 101 Introduction to Innovation & Entrepreneurship
Business Fundamentals
16
th
Jan 2024
Desai-Sethi School of Entrepreneurship

2. Strategy & Business
Business
●An Organization that creates, delivers,
captures and sustains/grows value
●Business model show the logic of how a
company intends to make money
✔A blueprint for a strategy to be
implemented through organizational
structures, processes, and systems
Strategy
• matching anunmet customer needwith
yourunique ability to servetocreate all
around value
•anintegrated set of choices,includingwhat
not to do

3. Primary Activities
Support Activities
Inbound
logistics
Operation Outbound
logistics
Sales &
marketing
Servicing
Administrative, finance infrastructure
Human resources management
Product and technology development
Procurement
Legal, accounting, financial management
Personnel, lay recruitment, training, staff planning etc.
Product and process design, production engineering,
market testing, R&D
Supplier management, funding, subcontracting, specification
Examples:
quality control;
receiving; raw
materials
control; supply
schedules
Examples:
manufacturing;
packaging;
production
control;
maintenance
Examples:
finishing goods;
order handling;
dispatch;
delivery;
invoicing
Examples:
customer
management;
order-taking;
promotion; sales
analysis; market
research
Examples:
warranty;
maintenance;
education and
training;
upgrades
Value Chain for a Business
Value
added
less cost
= Profit
margin
Credit : Anand Kusre

4. RESEARCH
DEVELOPMENT
MANUFACTURING
SUPPLY CHAIN
MARKETING
FINANCE
LEADERSHIP STRATEGY HUMAN RESOURCE COMPLIANCE
Functions and Skills
PROFIT
PROTOTYPE
PRODUCT

5. Factors of Production : Building Blocks
•Natural Resources
•Land, Water, Wind, Sun, Minerals
•Capital
•Machines, Tools, Buildings, Infrastructure
•Technology, Information
•Human Resources
•Physical, Intellectual, Creative..
•Entrepreneurship
•People, who take the risk

6. Manufacturing Process : A Representation

7. Operations Management : Foundational Components
Product
Development
Supply Chain
Process Design
& Management

8. Marketing Mix : 4 P’s
Source : Philip Kotler,
Marketing Management
Brand
Features
Quality
Packaging
Sizes
Services
Warranties
Returns
Distribution
Channels
Coverage,
Footprint
Assortment
Merchandising
Inventory
Terms & Margins
MRP
GMV
Discounts
Promotions
Subscriptions
Credit Terms
Advertising
Saes promotions

9. The Selling Continuum

10. Basic Financial Statements

11. Leadership Skills

12. Team Building

13. Managing a Business / Startup : What it entails
•Vision, Purpose & Goal Setting
•Creative Problem Solving
•Delivering Value and Customer Satisfaction
•Co-ordinating, Using and Managing Resources to achieve
goals
•Managing expenses, credit, cash flow
•In the startup world, pitching and fundraising
•Inspiring, Motivating and Leading Teams
•Being the face of the company

14. Types of Business Models
●B2B & B2C business models
●The Long Tail Businesses –D2C
●Multi-Sided Platforms
●Subscription based business model
●FREE as a Business Model