LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTING
SUBTOPICS
•Definition of Communication
•Local Community Group
•Global Communication –Definition, Examples, and Benefits
•Definition of Culture
•Patterns of Cultural Differences
•Cross-Cultural Communication
•Importance of Cross-Cultural Communication
•Blocks to Cross-Cultural Communication
•Improving Cross-Cultural Communication
•Tips for Effective Cross-Cultural Communication
COMMUNICATION
Communication (fromtheLatinword
“communicare”whichmeans“toshare”)istheactof
conveyingmeaningsfromoneentityorgroupto
anotherthroughtheuseofmutuallyunderstoodsigns,
symbols,andsemioticrules.
LOCAL COMMUNITY GROUP
Acommunityhasbeendefinedasagroupof
interactingpeoplelivinginacommonlocation.Thewordis
oftenusedtorefertoagroupthatisorganizedaround
commonvaluesandisattributedwithsocialcohesionwithin
asharedgeographicallocation,generallyinsocialunits
largerthanahousehold.
GLOBAL COMMUNICATION
Globalcommunicationcanbedefinedjustas
anycommunicationcan:amessageissentfromone
personorgrouptoanotheranywhereintheworld.
EXAMPLES OF GLOBAL COMMUNICATION
1. Email
2. Web page
BENEFITS OF GLOBAL COMMUNICATION
1.Doingbusinessonagloballevelopenupnewmarketsfor
sellingproductsandservicesandcangiveyouaccessto
resourcesandtalentthatmaynotbeavailablelocally.
2.Themoregloballyconnectedtheworldhasbecome,the
fasterpeoplehaveadoptednewglobalcommunication
technologies.
CULTURE
•Culture is the “lens” through which you view the world.
•A group which shapes a person’s values and identity.
•Culture is formed:
Race
Ethnicity
Gender
Class and Religion
Country of Origin
Geographic Region
PATTERNS OF CULTURAL DIFFERENCES
•Different Communication Styles
•Different Attitude Towards Conflicts
•Different Approaches in Completing tasks
•Different Decision Making Styles
•Different Attitudes Towards Disclosure
•Different Approaches to Knowing
CROSS-CULTURAL COMMUNICATION
•Cross-culturalcommunicationisafieldof
studythatlooksathowpeoplefrom
differentbackgroundscommunicate,in
similaranddifferentwaysamong
themselves,andhowtheyendeavourto
communicateacrosscultures.
IMPORTANCE OF CROSS -CULTURAL COMMUNICATION
•Business Opportunities
•Job Opportunities
•Globalization
•Sharing of views and ideas
•Talent Improvisation
•Understanding of Diverse Market
BLOCKS TO CROSS-CULTURAL COMMUNICATION
1.Ethnocentrism
2.Discrimination
3.Stereotyping
4.Cultural Blindness
5.Tone Difference
IMPROVING CROSS-CULTURAL COMMUNICATION
•Overcome ethnocentrism
•Recognize cultural variation
•Learn about cultures
•Remove language barrier
•Help others adapt to our culture
•Write and speak clearly
•Improve communication skill
•Listen carefully
•Respect style preferences
TIPS FOR EFFECTIVE CROSS CULTURAL COMMUNICATION
1.Slow Down
2.Avoid Negative Questions
3.Separate Questions
4.Take Turns
5.Write it Down
6. Be Supportive
7. Check Meanings
8. Avoid Slang
9.Maintain Etiquette
10. Watch the Humor