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REVIEW OF PAST LESSON
From the words inside the box, choose the appropriate answer for each description below.
3. It is a set of elements that allows business to make profitable marketing decisions in generation good marketing plan. 4. One that purchases a commodity or service. 5. Identifying needs of the customers.
How do they affect the buying Product Marketing Customer Market Need Research Marketing Mix decision process of a consumer? Complete the diagram below by filling out the box with the consumer buying decision process in correct order. Choose from the options given.
LESSON Scenario: Glaiza , a middle-class worker, currently stops working due to the pandemic situation we are facing today. She plans to start an online business to support her family needs using her savings.
What is Marketing? Marketing defines as an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
It is also the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs directing a flow of need-satisfying goods and services from producers to customer or client.
4 1 WORD PICS
M ___ ___ H ___ N ___
AWESOME! You’ve Guessed the word.
M __ __ E __ I __ __
AWESOME! You’ve Guessed the word.
M__ __ H __ D
AWESOME! You’ve Guessed the word.
M__ N__ O __ __ __
AWESOME! You’ve Guessed the word.
LET’S EXPLORE: are familiar on how baker produced pandesal? Determine the steps in producing pandesal. Fill-up the table below for your guide. PANDESAL PRODUCTION STEPS:
PANDESAL PRODUCTION STEPS: Preheat oven at 175°C (350°C). Mix all ingredients. 3. Knead the dough, place in bowl, cover with damp cheesecloth and leave for two hours. 4. Divide the dough depending on your desired size. 5. Roll in breadcrumbs and arrange on baking trays in cut side up manner. 6. Bake for 12-15 minutes or until golden brown.
OBJECTIVE At the end of the lesson the learners should be able to Describe the 4Ms of operations in relation to the business opportunity.
In developing a Business Plan, we also must consider the essential of the 4Ms of Operation in all business opportunities & strengths.
- an important part of the business plan because it simply states the details in operating the business. Operations Plan
The 4Ms of Production METHOD MANPOWER MACHINE MATERIALS OUTPUT
- This is the process of combining raw materials and how these are going to be transformed using the other factor inputs of production. This resource input is also called technology or techniques of production since it prescribes the intensity in the use of factor inputs. The 4M’s 1. METHOD
- The process of translating raw materials into finished goods that are acceptable to the customer’s standards. MANUFACTURING
a . Inputs - the materials or ingredients to be used in creating the product. b. Process - the transformation phase where inputs are processed by manpower and machines to produce the final product. 3 Elements of Manufacturing
c. Output - the final product of the process stage, which is intended to be sold to target customers. 3 Elements of Manufacturing
Manufacturing Sit e – the manufacturing process will take place Home-based – this option is cheapest and highly flexible. Most start-ups to not have the capacity to establish a manufacturing site. Commercial Space for Rent – this is advisable if the business really requires a commercial space to produce goods and if the home option is not viable anymore.
Manufacturing Sit e Commercial Space Purchase – this option requires the biggest amount of expenditure, but it also provides the entrepreneur substantial freedom & flexibility to design & run the commercial space.
Location – for the delivery of raw materials & finished goods, the transportation route from manufacturing site be efficient. It should be accessible to major type of vehicles. It must operate in an environmentally friendly manner.
Distribution – is the process of bringing the products or services to customers. Distribution is not a straight process from entrepreneur to customer, thus the term SUPPLY CHAIN or DISTRIBUTION CHANNEL was coined. DISTRIBUTION METHOD
Manufacturers – handles the invention, development & production of product/services. Distributors – are entrepreneur who often buy the products/services from manufacturers and sell them at mark up price to either wholesaler or retailer. DISTRIBUTION METHOD
Agents – on the other hand, do not own the product or services because they do not buy this products from manufacturer. Instead, they negotiate with the buyer as to how much or how many are to be sold, so the manufacturer will be able to deliver goods directly to customer. DISTRIBUTION METHOD
- The right human resources who will handle certain business operations. It is one of the highest cost of operating the business, but also the most instrumental to its success. The 4M’s 2. MANPOWER
Technology used in efficiently operating the business. It was also described as the “best friend” of manpower in producing goods and offering services. The 4M’s 3. MACHINE
In the process of selecting the type of equipment to purchase, the entrepreneur may consider; - Types of products to be produced, - production system to be adopted, - cost of the equipment, - capacity of equipment, - availability of spare parts in the local market - efficiency of the equipment
- To be used in creating a product or performing a service, which includes supply chain management . The 4M’s 4. MATERIAL
The entrepreneur may consider; - Cost, - Quality, - Availability, - Credibility of suppliers
1.Manufacturing own products or offer services – if this is the case entrepreneurs need to prepare huge capital for the materials, machines and manpower which we all know will cause the company a greater risk. Materials Requisitioning Options
2. Outsourcing of manufacturing or service activities to a third party – this is the process where a company appoint a third-party manufacturer to do the manufacturing operations of the business. Materials Requisitioning Options
PATENT - The right to protect the entrepreneur to exclude others from making or using the product or service.
TRADEMARK -a sign or symbol that helps to distinguish the product from the others.
NON-DISCLOSURE AGREEMENT - states that the third party will be given full access to any confidential information if it should be disclosed to anyone else.
3.Purchasing own products or services from present suppliers. - this is where entrepreneurs purchased finished products from manufacturer or offering the services of another company. Materials Requisitioning Options
MONEY - it is a financial resource used to purchase all the resources needed by the firm for its operation.
PRODUCT DESCRIPTION - It is the promotion that explains what a product is and why it’s worth buying? The purpose of a product description is to provide customers with details around the features and benefits of the product, so they’re obliged to buy.
PROTOTYPING - A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions. One of the important early steps in the inventing process is making a prototype.
BUSINESS MODEL - describes the reasons of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
The following are the components found in a Business Plan.
- Why is it important to know the 4Ms of Operation in relations to the Business Opportunity?
ACTIVITY: “MATCH ME”
I will present/show 8 numbers corresponding to 8 items/questions. You will match the meanings from the given choices. You will be given 2 points for every correct answer. Direction:
1 2 5 3 6 4 7 8
1. To be used in creating a product or performing a service, which includes supply chain management . METHOD MATERIALS
2. The process of translating raw materials into finished goods that are acceptable to the customer’s standards. PRODUCTION MANUFACTURING
3. The right human resources who will handle certain business operations. MANPOWER METHOD
4. The right to protect the entrepreneur to exclude others from making or using the product or service. TRADEMARK PATENT
5. Technology used in efficiently operating the business. MACHINE MONEY
6. The process of combining raw materials and how these are going to be transformed using the other factor inputs of production. MATERIALS METHOD
7. a sign or symbol that helps to distinguish the product from the others. TRADEMARK LOGO
8. the materials or ingredients to be used in creating the product. INPUT OUTPUT
ACTIVITY: “#HASHTAG IT”
Directions: The students will create two to three #HASHTAGS about their significant learning on 4Ms of Operation/Production. Applying what they have learned regarding the lesson.
GOOGLE QUIZ: Check Link at the Chat Box. Directions: Click the button corresponding to best answer for each of the question. After which click submit button and you will view the result of your quiz. EVALUATION:
1. Read about Product Description as well as the 3 Rules to Visualize a Product Description that Sell. 2.Answer Activity 2 & 3 in the Learning Activity Sheets, page 5-6.