5 Ways To Amplify Your Giving Tuesday Campaign

1. 5 Quick Ways to Amplify Your
Giving Tuesday Campaign
Presented by:
Taylor Corrado and Adam Weinger
#GivingTuesday

2. 1 Introductions
2 What is Giving Tuesday?
3 5 Ways to Amplify Your Campaign
4 Giving Tuesday Marketing Kit
#GivingTuesday

3. Taylor Corrado
Nonprofit Marketing Manager
HubSpot
Adam Weinger
Double the Donation
About the Presenters
#GivingTuesday

4. What is Giving Tuesday?
#GivingTuesday

5. "It’s not just about the 92nd Street Y as one organization,
but really about a community of organizations all over the
country coming together to really crowdsource and
brainstorm whether we could create a movement called
Giving Tuesday.”
#GivingTuesday

6. History of Giving Tuesday

• Started by 92
nd
st Y & The UN Foundation
• November 27
th
, 2012
• 2,700+ partners
• Over $10M given in one day
• Driven by social media: #GivingTuesday
#GivingTuesday

7. Mark Your Calendars:

Tuesday,
December 3
rd
2013
#GivingTuesday

8. 2
5 Ways to Amplify Your
Giving Tuesday Campaign
#GivingTuesday

9. 1) Motivate Your Staff to Get Involved
#GivingTuesday

10. Host a kick-off party/event at
your office on Giving Tuesday
#GivingTuesday

11. 2) Use Programs
Your Already Have
#GivingTuesday

12. Influencer network and outreach
Consumer website
Employee programs
#GivingTuesday

13. 3) Dedicate Your
Social Media
Channels
#GivingTuesday

14. Facebook: Update your cover photo






Post inspiring quote images
#GivingTuesday

15. Twitter: Tweet with the hashtag #GivingTuesday

Sample Tweets:

• Perfect antidote to overspending this holiday season? #GivingTuesday
coming Dec 3! www.Givingtuesday.org @givingtues

• Ever thought u should "give back" a little more? What are u waiting for?
#GivingTuesday www.GivingTuesday.org @givingtues

• Take advantage of those post-Thanksgiving deals. But spare some cash
this year. #GivingTuesday is Dec 3 @givingtues

• Dreading post-Thanksgiving shopping? We have a better idea:
#GivingTuesday. How will u get involved? www.givingtuesday.org

#GivingTuesday

16. 4) Focus on Matching
Gifts
#GivingTuesday

17. Partner with a
Company or
Major Donors
Promote
Employee
Matching Gifts
#GivingTuesday

18. Partner with a Company or Major Donor
#GivingTuesday

19. Ideal Match Ratio?
1:1 2:1
3:1
#GivingTuesday

20. 65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of nonprofits.
DID YOU
KNOW ?
Source: Double the Donation (http://doublethedonation.com)
#GivingTuesday

21. Raise Awareness Among Your Donors
Send Emails Use Social Media
#GivingTuesday

22. Evaluate Your Current Marketing

Metric Suggested Location Currently Include Matching Gifts?
Online Methods Website navigation (Yes / No)
Ways to give page (Yes / No)
Donation screen (Yes / No)
Confirmation screen (Yes / No)
Social Media (Yes / No)
Emails (Yes / No)
Offline Methods Newsletters (Yes / No)
Acknowledgement letters (Yes / No)
Donation forms (Yes / No) Incorporate matching gifts into as many places as possible
#GivingTuesday

23. 5) Develop long-term
relationships with
Giving Tuesday
supporters
#GivingTuesday

24. Share Your Success
Include the number of social shares, amount raised from individuals,
amount matched, and other key figures.
#GivingTuesday

25. Say Thanks!
#GivingTuesday

26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13
Provide donors with company specific forms, guidelines, and instructions.
For complete details visit http://doublethedonation.com/giving-tuesday
#GivingTuesday

27. QUESTIONS?
#GivingTuesday

28. Download our Giving Tuesday
Marketing Kit For Your Campaign
http://offers.hubspot.com/giving-tuesday-marketing-kit
#GivingTuesday

29. Contact us with any questions:

Taylor Corrado
HubSpot
[email protected]
@TaylorLCorrado

Adam Weinger
Double the Donation
[email protected]
@2xdonations
#GivingTuesday

30. Happy
Giving Tuesday!
#GivingTuesday