Literature Reviews
Find out what is known
about the subject
Find out whether the
research has been
done before
Build a base for
carrying out research
Show your expertise in
the subject
Literature Reviews: Field Work
Projects
Read a chapter of a well known textbook
Note references
Formulate some questions
Use questions to direct further reading
Jot down answers to questions
Use answers to build an argument
Literature Reviews: Development
Projects
Read general textbook to identify key
concepts, authorities
Carry out an author/subject search
Read a number of books, papers and
synthesise key points
Write up what you have found out
and explain how it relates to YOUR
project
Research Methods: Field Work
Projects
Surveys
Case Studies
Action Research
Scientific Experiments
Surveys
A means of data collection, usually in
the form of a questionnaire or
interview schedule, that enables a
large amount of data to be gathered
about a particular subject
When to Use Surveys
To explore a topic about which
relatively little is known
To replicate/test/extend findings of a
piece of research
To collect large amounts of data so
that statistical analysis can be carried
out
To make generalisations based on
quantifiable findings
Case Studies (1)
“A strategy for doing research which
involves an empirical investigation of a
particular contemporary phenomenon
within its real life context using multiple
sources of evidence”
(Robson, 1993, p.52)
Case Study (2)
A case study can be conducted
at any level of analysis
An individual
Pairs, groups
Sections, departments, divisions within a
company
An entire company or several companies in the
same or different sectors
Different industrial sectors
Entire nations
Case Studies (3)
Use multiple methods of data
collection
Observation
Questionnaires
Interviews
Document Analysis
Diary Method
Action Research
A research method that involves
researcher(s) and practitioner(s)
collaborating to bring about a
change/improve a particular
situation
Plagiarism –Just Don’t Do IT!
Plagiarism involves:
Intentionally copying someone else’s
ideas or words and not attributing them
Colluding(work together) with other
students on work when prohibited from
doing so
Cutting and pasting text from the
Internet and passing it off as your own
Purchasing someone else’s work and
describing it as your own