6 Types of Rural Marketing in India

In recent years, rural markets in India have grown in prominence as economic expansion has resulted in a large increase in the purchasing power of rural residents, making the rural market attractive to businesses.

As a result, they are seizing the opportunity to market in rural India.

Here are the 6 types of rural marketing:
1. Rural Periodic Marketing
2. Rural Retail Marketing
3. Rural Van Marketing
4. Rural Influencer Marketing
5. Rural Digital Marketing
6. Rural Mobile Marketing

2. Rural Periodic Marketing
Rural Haats, Melas, and Mandees are used
for periodic marketing in rural areas. Many
people attend these marketplaces, which
allow merchants to display their items.
Mandees is a critical location for rural
marketing agencies like ours to reach out to
farmers for consumer durables and high-
ticket products like automobiles. A haat is a
more promising location for promotion than
for brand building.

3. Rural Retail Marketing
Customers are more interested in rural
retail marketing because it boosts brand
exposure at rural counters. In India, this
marketing style requires eye-catching
branding to drive sales and good
communication abilities to provide
product information.

4. Rural Van Marketing
Marketing in rural India is done with vans
equipped with show panels, labour, and
audiovisual equipment. Through
successful tailor-made marketing
campaigns, these vans distribute flyers,
conduct product and service demos, give
free product samples, and organise
engaging games and contests for rural
audiences.

5. Rural Influencer Marketing
Influencers such as teachers, panchayats,
Anganwadi workers, and village level
entrepreneurs influence people in rural
areas to sell items and services through
talking in local languages for efficient
communication representing business
marketing in rural India.

6. Rural Digital Marketing
In rural India, social media channels are
gaining traction, making it easier for
businesses to reach out to potential
customers. Facebook marketing, YouTube
marketing, paid marketing campaigns, video
promotion, OTT visibility, and SEO activities
are just a few examples of marketing
activities.

7. Rural Mobile Marketing
The purchasing behaviour is improving as
mobile usage grows. Indian marketers are
using WhatsApp to reach out to people in
rural areas. In rural sections of India, text
messages are sent to feature phone
customers, and unique voice OBD and
missed call marketing services are deployed.

8. Get in touch for Strategic Digital and
Rural Marketing Solutions
[email protected]
[phone]