7 features of e commerce

1. Features of E-Commerce
Er.Sartaj Singh Bajwa

2. Ubiquity
( available just about everywhere at all time)
Technology Technology
DimensionDimension
Business SignificanceBusiness Significance
Internet Technology Internet Technology
is available is available
everywhere, at work, everywhere, at work,
at home, and at home, and
elsewhere via mobile elsewhere via mobile
device, anytimedevice, anytime
•Marketplace is created or extended beyond Marketplace is created or extended beyond
traditional boundaries and removed from a traditional boundaries and removed from a
geographic location. geographic location.
•Shopping can take place anywhere. Shopping can take place anywhere.
•Reduced shopping costs.Reduced shopping costs.
•Customer convenience enhanced Customer convenience enhanced
Er.Sartaj Singh Bajwa

3. Global Reach
( total number of users or customers an e-commerce business
can have )
Technology DimensionTechnology DimensionBusiness SignificanceBusiness Significance
Technology reaches Technology reaches
beyond national beyond national
boundariesboundaries
•Commerce is enabled across cultural and Commerce is enabled across cultural and
national boundaries seamlessly and without national boundaries seamlessly and without
modification. modification.
•Marketplace includes potentially billions of Marketplace includes potentially billions of
consumers and millions of businesses world consumers and millions of businesses world
widewide
Er.Sartaj Singh Bajwa

4. Universal Standards
(standards that are shared by all nations around the world )
Technology Technology
DimensionDimension
Business SignificanceBusiness Significance
There is one set There is one set
of technology of technology
standard, standard,
namely Internet namely Internet
StandardsStandards
•Lower market entry costs,Lower market entry costs,
•Reduce product search cost and by creating a Reduce product search cost and by creating a
single , one world market place, where price single , one world market place, where price
discovery becomes simpler, faster and more discovery becomes simpler, faster and more
accurateaccurate
•Easily find all the suppliers, prices, and delivery Easily find all the suppliers, prices, and delivery
terms of a specific product anywhere in the worldterms of a specific product anywhere in the world
Er.Sartaj Singh Bajwa

5. Richness
( the complexity and content of a message )
Technology Technology
DimensionDimension
Business SignificanceBusiness Significance
Video, Audio Video, Audio
and Text and Text
Messages are Messages are
possiblepossible
•E-Commerce technologies have changed the E-Commerce technologies have changed the
traditional tradeoff between Richness and the Reach. traditional tradeoff between Richness and the Reach.
•The Internet and web can deliver to an audience of The Internet and web can deliver to an audience of
millions rich marketing messages in a way not millions rich marketing messages in a way not
possible with traditional technologies like radio, TV possible with traditional technologies like radio, TV
and magazines.and magazines.
Er.Sartaj Singh Bajwa

6. Interactivity
(two way communication )
Technology Technology
DimensionDimension
Business SignificanceBusiness Significance
The technology The technology
that allows two that allows two
way way
communication communication
between between
merchant and merchant and
consumerconsumer
•Consumers are engaged in a dialogue that Consumers are engaged in a dialogue that
dynamically adjusts the experience to the dynamically adjusts the experience to the
individual, and make the consumer a co- individual, and make the consumer a co-
participant in the process of delivering goods to the participant in the process of delivering goods to the
market.(which is not possible in other mediums like market.(which is not possible in other mediums like
TV , radio)TV , radio)
•Similar to face-to-face experience but on a Similar to face-to-face experience but on a
massive global scalemassive global scale
Er.Sartaj Singh Bajwa

7. Information Density
(total amount & quality of information available to all
market participants)
Technology Technology
DimensionDimension
Business SignificanceBusiness Significance
The technology The technology
reduces information reduces information
cost and raises cost and raises
qualityquality
•Information processing, storage and Information processing, storage and
communication costs drop dramatically while communication costs drop dramatically while
accuracy and timeliness improve greatly. accuracy and timeliness improve greatly.
•Information becomes plentiful, cheap and Information becomes plentiful, cheap and
accurateaccurate
•Eg price discrimination in which a merchant Eg price discrimination in which a merchant
can sell the same good to different targeted can sell the same good to different targeted
market with a different pricemarket with a different price
Er.Sartaj Singh Bajwa

8. Personalization
(targeting of marketing message to a specific individual by
adjusting the message to a person`s name , interest & past
purchases )
Technology DimensionTechnology Dimension Business SignificanceBusiness Significance
Technology allows personalized Technology allows personalized
messages to be delivered to messages to be delivered to
individuals as well as groupsindividuals as well as groups
•Personalization of marketing Personalization of marketing
messages and customization of messages and customization of
products and services are based products and services are based
on individual characteristics on individual characteristics
Er.Sartaj Singh Bajwa