7ps of marketing mix.pdf

7 P's in marketing management

1. 7 ps of marketing mix
S.Mary sowndarya
BBA
DON BOSCO COLLEGE

2. Introduction
The term"markatingmix" is a foundation model
for
businessess,historicallycenteredaround
product,price,
Place, and promotion.Themarketing mix has
been
Defined as the "set of marketing tools that the
firm uses
To pursue its marketing objectives in the target

3. 4 psof marketing mix
PRODUCT PRICE PLACE PROMOTION

4. 3 psof marketing mix
People Process
Physical
evidence.

5. 1.Product
Product refers to what you are selling.
including all of thefeatures,
advantages and benefits that you
customers can enjoy frombuying
your goods or services.When
marketing your product,youneed to
think about the key features and
benefits your customers want or
need,including(but not limited to)
styling,quality,repairs,and
accessories.

6. 2.price
The price of a product directly influences
sales volume and, consequently, business
profits. Demand, cost, pricing trends among
competitors, and government regulations
are crucial factors that determine pricing.
Price usually reflects the product's perceived
value rather than its real value. This means
that pricing can be increased to promote
exclusivity or reduced to create access.

7. 3. Promotion
Advertising, salesforce, directmarketing, public
relations, advertising budgets, etc.The primary
aim of promotion is to spread awareness about
the product and services offered by a
company. It helps in persuading consumers to
choose a particular product over others in the
market.

8. 4. Place
Place involves choosing the place where products are to
be made available for sale. The primary motive of
managing trade channels is to ensure that the product is
readily available to the customer at the right time and
place. It also involves decisions regarding the placing and
pricing of wholesale and retail outlets,

9. 5. Physical Evidence
Proof of purchase Whilst it does include this
important aspect, physical evidence also
encompasses the overall existence of your
brand. Think website, branding, social medio the
logo on your building, your store’s decor, the
packaging of your products and the post-
purchase thank you email. All of these elements
offer your customer the physical evidence they
need to be certain that your business is viable,
reliable and legitimate

10. 6. People
People, in the marketing mix,referstoanyone
directly or indirectly involved in the business
side of the enterprise. That means anyone
involved in selling a product or service,
designing it, marketing, managing teams,
representing customers, recruiting and
training.

11. 7. Process
It involves how your business runs, how the service is delivered, how the
product is packaged, how your customers move down the sales
funnel, checkout, shipping, delivery, etc. Essentially the process
describes the series of actions or the fundamental elements that are
involved in delivering the product or service to the customer.

12. Conclusion
With the right set of guidelines, marketers are
able to strategise and develop campaigns tha:
work towards gaining and retaining highly
valuable customers. The 7Ps of the marketing
mix con act as a well-structured checklist for
marketers who aim to create an effective
strategy that achieves their goals and evolves
the business to the fullest extent.