8 Steps to Fundraising Success

There’s a lot more to fundraising than just asking for the gift! There are 8 steps you can take to ensure a more stable future for your organization.

Join Kirsten Bullock and Jay Love for a discussion on fundraising and donor retention. Kirsten will draw on her years of experience to present a high level view of the eight steps to fundraising success, and Jay will offer best practices in donor retention to make sure you hold onto those donors!

1. 8 Steps to Fundraising Success July 16, 2013 Kirsten Bullock, CFRE| Jay Love

2. About Kirsten Camp Brother Theater Social Work Business Nonprofits

3. STEP ONE: Understand Your Environment

4. FUNDRAISING MODEL

5. STEP TWO: Crystalize Your Vision

6. STEP THREE: Communicating Your Vision (or the case for support)

7. Case Statement The Need The Program The Cost Why You?

8. STEP FOUR: Who to Ask Linkage Ability Interest

9. STEP FIVE: Get the Word Out

10. Raising Awareness High Engagement Recruit friends/family Upgrade monthly donation Signup for monthly giving Renew single donation Make single donation Make a phone call Write a letter Attend a "real world" event Sign petition Viral / Tell a friend Send an e-postcard Subscribe to e-Alerts / Issue Alerts Subscribe to eNewsletter Visit website Low Engagement Source: http://groundwire.org

11. STEP SIX: Ask

12. Asking for a Gift

13. Fundraising Cycle

14. STEP 7: YOUR PLAN

15. Used with permission.

16. STEP EIGHT: Build Your Team

17. Visit www.HelpforSmallNonProfits.com/goldmine to request your Fundraising Training Gold-Mine! *Just $19.95 for shipping

18. Double the Lifetime Value of Your Database! Jay B. Love CEO & Co-Founder Bloomerang 22

19. “The total net contribution that a customer/donor generates during his/her lifetime in your database” 23 Defining Lifetime Value »

20. “Active donor commitment is the enduring passion for your nonprofit. Inspiring donors is key for loyalty .” - 101 Fundraising Lifetime Value = Donor Commitment 24

21. What does a 10% increase in donor retention rates mean in terms of LIFETIME dollars raised? 50% 100% 150-200% Do you know your Retention %? » 25

22. Improving donor retention rates by 10% can improve LIFETIME dollars raised by? 150-200%! (Do we have your attention yet?) 26 Is Retention important for NPO’s? »

23. Let’s dig even deeper into “actual” NPO data . . . 27 This scares most NPO Board Members » Donor Attrition Over Five Years # of Donors Attrition Rate Donors Remaining After 1 Year Donors Remaining After 2 Years Donors Remaining After 3 Years Donors Remaining After 4 Years Donors Remaining After 5 Years 1,000 20% 800 640 512 410 328 1,000 40% 600 360 216 130 78 1,000 60% 400 160 64 26 10

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25. Addressing the Retention Problem! Is it a Donor Relationship Problem? 29

26. Cue the ExpertS : Dr. Adrian Sargeant Bloomerang Chief Scientist Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the world’s only endowed chair in that discipline. Top 10 Most Influential People in Fundraising Renowned expert on Donor Retention and Donor Loyalty 30 Mr. Tom Ahern Bloomerang Donor Communications Head Coach O ne of the world’s top authorities on donor communications Author of 4 books on Donor Communications Winner of 3 prestigious international IABC Gold Quill awards

27. Donor Retention Best Practices Dr. Adrian Sargeant Bloomerang Chief Scientist 31 “A 10 % improvement in retention can double the LIFETIME value of your donor database!”

28. # of Donors in Current 12 Months (from the previous years pool) Divided by # of Donors in Previous 12 Months Calculating Your Retention Rate » 32

29. Donor Retention Made Simple 33

30. $1000 + $500 - $1000 $100 - $500 $ 25 and under annually $ 25 - $100 Value 34 Value Segments »

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32. Why Do Customers Leave? (can this apply to donors . . .) Death 1% Relocation 3% Won by Competitor 5% Bad Complaint Handling 14% Lack of Interest from Us 77% 36

33. Key Reasons For Donors Leaving No longer able to afford support No memory of ever supporting! Organization asked for inappropriate sums Feeling that other causes are more deserving Not reminded to give again Organization did not inform how monies were used Did not feel connected! 37

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35. Automatic Engagement Factors 39 Recency and pattern of giving Cash donors vs. sustaining donors # of years giving + Upgrade / Downgrade + - Lapsed - Event attendance + Opens email + Click links in emails + Unsubscribes from email - Has stated communication preferences + Has inbound interactions + Has soft credits + Volunteers + Social Media (coming soon) …and a whole lot more!

36. 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data Connect often Be personal (SEGMENT) Develop like a good personal friendship Find & use numerous human connectors Always communicate what monies are doing! 40

37. Conclusion: So Strive For: Donor Satisfaction Donor Commitment/Engagement (which . . .) Donor Trust Donor Loyalty (close your eyes) Doubling Your Lifetime Value = ? 41

38. Questions?

39. Contact Information: Kirsten M. Bullock, MBA, CFRE Growing Your Donors [email protected] 502.708.1020