A Brief Analysis on KRBL Limited

This is a brief Analysis of KRBL Limited.
It includes Introduction of Company, History of the Company and Details of All Branded Rice of KRBL Limited with SWOT Analysis

1. KRBL Limited World's largest rice millers & basmati rice exporters

2. About Company KRBL Ltd. is Started in the year 1889. Products : Basmati Rice KRBL Ltd. is India’s first integrated rice company with a comprehensive product chain. KRBL Ltd. Completed 127 years of heritage and success till 2016.

3. Vision To preserve and enrich the legacy of Basmati in India by ensuring the genetic integrity of the seed, by encouraging farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies, so as to emerge as the industry benchmark for product quality and customer service

4. Mission As the world’s number one Basmati player, we are committed to deliver precision. perfect quality to our customers. nurture a professional work environment that fosters employee excellence, growth and job satisfaction. build a financially strong, growth oriented company that creates value for our stakeholders.

5. Values We believe in putting the customer first. We believe in valuing the work of farmers. We believe in aspiring to be a learning organization. We believe people make an organization. We believe in encouraging ideas, enterprise and teamwork. We believe in working towards achieving zero-defect quality. We believe its essential to behave responsibly as a global corporate citizen. We believe in using world-class technology to attain market leadership. We believe in building a work culture based on merit, integrity and transparency.

6. History : A Background The journey of the world’s most Favored Basmati brand was embarked upon by two enterprising brothers Khushi Ram and Behari Lal who founded KRBL (formerly known as Khushi Ram Behari Lal) in 1889 at Lyallpur, known now as Faisalabad in Pakistan.

7. Brands India Gate Doon Noor Jahan Indian Farm Bemisal Aarti Unity Lotous Taj Mahal Tilla Subh Mangal Necklace Lion Al Wisam Train Al Bustan Telephone Southern Girl Alhussam Blue Bird City Palace

8. Competitors Dawat Lal Qilla Hanuman Basmati Kohinoor Aeroplane Basmati Amira Best Mezban Sungold

9. SWOT

10. STRENGTHS Strong legacy & brand equity Management strength & committed team Integrated value chain & R&D capabilities Strong farmer relations & dealer network State-of-the-art plants & storage facilities Captive power generation & focus on green manufacturing

11. WEAKNESSES Weather Vagaries Plant Diseases High Working Capital Inventory Losses

12. OPPORTUNITIES Evolving lifestyles & consumer preferences Global market expansion & increased consumption Changing Quality Consciousness & Consumer Perception Greater Access to World Market

13. THREATS Unorganised players & private labels Economic slowdown & currency fluctuations Competition from Pakistan

14. Thank You