A Descriptive Case Study on E-Commerce Firm.pptx

A Descriptive Case Study on E-Commerce Firm.pptx

1. A Descriptive Case Study on E-Commerce Firm: Flipkart

2. Indian e-commerce company F ounded in October 2007 in Bangalore by Sachin Bansal and Binny Bansal, alumni of the IIT, Delhi and former Amazon employees. S tarted from a two-bedroom apartment in Bengaluru. The initial investment was provided by their families, which was INR 4 lakhs. I nitially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. Headquartered in Bangalore (Operational HQ), and incorporated in Singapore (Legal Domicile) as a private limited company. As of FY23, Flipkart held a 48% market share in the Indian e-commerce industry . Historical Overview

3. E nabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. Registered customer base more than 500 million . Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. Focus on empowering and delighting every Indian by delivering value through technology and innovation. C reated lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. K nown for pioneering services such as Cash on Delivery, No Cost EMI and easy returns, which are customer-centric innovations. In 2024, Flipkart also introduced the Flipkart UPI handle to further enhance its digital payment offerings for all customers and further India’s digital economy vision. Historical Overview

4. Flipkart was founded by Sachin Bansal and Binny Bansal in 2007. In August 2018, U.S.-based retail chain  Walmart acquired an 77% controlling stake in Flipkart for US$16 billion, valuing Flipkart at around $20 billion. Apart from that,  major investors include Tiger Global (4.77%), Binny Bansal (4.2%), Microsoft(1.3%) etc. 2023-Walmart has increased its stake in Indian e-commerce subsidiary Flipkart to 80.5 per cent, some reports said. Walmart has bought a stake from hedge fund Tiger Global and Accel Partners. Besides, the US retail major also acquired the residual stake of Binny Bansal, Flipkart cofounder. Ownership Pattern

5. May-2024: Flipkart announced Google’s investment as a “minority investor” but did not disclose the size of the deal or the company’s valuation. “Google’s proposed investment and its cloud collaboration will help Flipkart expand its business and advance the modernisation of its digital infrastructure to serve customers across the country,” the company statement added. Ownership Pattern

6. Vision

7. Vision

8. Mission

9. Mission

10. Business Model

11. Customer Targeting of Flipkart

12. Strengths

13. Weaknesses

14. Opportunities

15. Threats

16. Future Prospects

17. Future Prospects

18. https://corporate.flipkart.net/group https://corporate.flipkart.net/about-us https://en.wikipedia.org/wiki/Flipkart https://www.business-standard.com/companies/news/walmart-increases-stake-in-flipkart-pays-3-5-bn-to-acquire-further-shares-123090300733_1.html https://www.business-standard.com/companies/news/google-to-invest-nearly-350-mn-in-flipkart-as-part-of-fresh-funding-round-124052401342_1.html https://www.thehindubusinessline.com/companies/flipkart-raises-350-mn-from-google-at-36-bn-valuation/article68211541.ece References