A Lecture on Globalization in Communication.pptx

A ppt about globalization and communication

1. Unit II: Communication and Globalization

2. The Globalization Phenomenon and Intercultural Communication

3. Nutella In Italy, in the year 1946, there was a chef named Pietro Ferrero. He noticed this shortage and decided to do something about it. So, he created a paste mixed with loads of hazelnuts and some chocolate. He then made blocks of this paste and started selling.

4. Xiaomi commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, automobiles and household hardware

5. McDonald’s McDonald’s  is an American fast-food chain that is one of the world’s largest; it is known for its hamburgers, especially Big Macs.

6. LEARNING TARGETS At the end of the lesson, the learners can: demonstrate understanding of the concept of the varieties of English language in Asian setting identify the impacts of globalization to intercultural communication explain how culture affects communication and discuss how to improve intercultural communication

7. The Globalization Phenomenon

8. “Globalization” and “global” are terms we often encounter today. These terms are associated with realities outside the territories of nation-states.

9. is the process by which people and goods move easily across borders. What is GLOBALIZATION ?

10. The Impact of Globalization in Communication

11. According to Nikolay Danev (2017), who wrote “The Effects Of Globalization On Global Communication ,” in “ the process of globalization has widely increased the availability of information for people across the world .”

12. Global communication services have also contributed to the enlightenment and development of the political process in a number of states.”

13. Danev (2017) enumerates the three major impacts of globalization on global communication. These are: (1) availability of information; (2) business conduct ; and (3) social awareness

14. 1. Availability Of Information The availability of information is a major effect of the process of globalization.

15. 1. Availability Of Information The World Health Organization, in its works focused on the cultural dimensions of globalization, has expressed the view that with the spread of businesses delivering internet, satellite TV and mobile services, the costs of such information technologies dropped.

16. 2 . Business Conduct Globalization has influenced global communication by implementing new techniques for business conduct among workers at international corporations.

17. 2 . Business Conduct Internet technology makes it possible to exchange business information and conduct video conferences. Additionally , enhanced communication allows businesses to promote their products more efficiently in the international market.

18. 2 . Business Conduct This significantly changed the business world. American economist John Thompson concludes that the advanced means of communication have enabled international organizations to take faster and more adequate decisions in accordance with the changes in economic, political or social setting in a particular region.

19. 3 . Social Awareness The availability of information, which is a direct effect of the development of global communication systems, has led to increased social awareness of people across the world. Information technology and networks enable them to share opinions, views, work on projects and research different areas. These are among the main reasons why the process of globalization is creating a sense of a global society.

20. The Intercultural Communication

21. What is Intercultural Communication? As the term implies, it is a communication between or among people having different linguistic, religious, ethnic, social, and professional backgrounds.

22. World Englishes (WE)

23. World Englishes (WE) also known as varieties of English in class. this actually stands for localized varieties of English as they are used or spoken in certain areas.

24. Kirkpatrick (2007) distinguished and presented these World Englishes between English as a Native Language (ENL), English as a Second Language (ESL), and English as a Foreign Language (EFL).

25. ENL (English as a Native Language) this is spoken in countries where English is used as a native and primary language. these countries are United Kingdom, United State of America, Australia, Canada, and New Zealand.

26. ESL (English as a Second Language) this is spoken in countries where English is important, and the official language in education, business, and legal worlds these countries were colonized by USA and UK such as Philippines, Singapore, Malaysia, India, and Nigeria.

27. EFL (English as a Foreign Language) appears in countries where English is not commonly used either in spoken or written discourse. these countries include Japan, China, Korea, Taiwan, and many countries in the Middle East.

28. EFL (English as a Foreign Language) English is taught and learned at school, but students are not encouraged to use English outside classroom, so students have little chance to use it.

29. Three Concentric Circles of Englishes Kachru (2003) represented the growth and spread of English in the world. He views the world as being divided into different circles: the inner circles, the outer circle, and the expanding circle.

30. Three Concentric Circles of Englishes As regards structural variation, Kachru & Nelson (2006) claim that these varieties of English are influenced by the local language(s) in various areas of their grammars and exhibit specific phonological, lexical, syntactic, and discoursal characteristics.

31. The Varieties of English (Asian)

32. Singaporean English actsy (show off), missy (nurse), chop (rubber stamp), Marina kids (youngsters who stays at Marina Bay), graduate mothers (educated mothers) Philippine English deep (hard to understand), stick (cigarette), high blood (tense or upset), blow out (treating someone), balikbayan box (box where OFW put all their shopping Malaysian English antilog (male hated by a girl), popcorn (loquacious person), kachang (peanuts, easy), slambar (relax), reds pot, open shelf (girls who are popular and those who are not) Chinese English No noising (quiet please), slippercrafty (icy road) Indian English all is well (nothing to worry about, brinjal (eggplant), bus stand (bus station)