A presentation on social and cultural environment of international business

This power point is related to social and cultural environment of international business. it involves meaning of social and cultural environment, characteristics and elements of culture, factors affecting social and cultural environment etc.

1. WELCOME

2. PRESENTATION ON “SOCIAL & CULTURAL ENVIRONMENT” PRESENTED TO MS.MARY HORMISE K PRESENTED BY PRIYANKA V P

3. SOCIAL ENVIRONMENT Social environment of business means all factors which affect business socially. Every business works in a society. So society’s different factors like religious aspects, language, family, educational institutions etc are affects business. CULTURAL ENVIRONMENT Cultural environment means the environment which affects the basic values, behaviors and preferences of the society- all of which have an effect on consumer. Culture may be explained as the acquired knowledge that people use to interpret, experience and to generate social behavior.

4. Culture is learned, shared and transmitted from one generation to the next. It can be passed from parents to children by social organizations, special interest groups, the governments, schools etc. Culture is multidimensional, consisting of a number of common elements that are interdependent. Culture shapes behavior or structure’s one’s perceptions of the world. It is interrelated. CHARACTERISTICS OF CULTURE

5. ELEMENTS OF CULTURE 1.Language- * Verbal - spoken words *Non-verbal – body movement, symbols, gestures etc 2. Religion- A system in which group of persons trust in God. 3. Values and Attitudes 4. Customs and Manners

6. OTHER FACTORS WHICH EFFECT SOCIAL AND CULTURAL ENVIRONMENT Education Material culture Aesthetic Social organization Taste and preferences Etiquette

7. ICEBERG OF CULTURE

8. CROSS-CULTURAL MANAGEMENT Cross-cultural management is examining human behavior within organization from an international perspective. Cross-cultural management describes organizational behavior within countries and cultures; compares organizational behavior across countries and cultures; and seeks to understand how to improve the interaction of co-workers, managers, executives, clients, suppliers and alliance partners from around the world. CROSS-CULTURAL DIFFERENCES 1. Corporate company culture 2. Professional industry culture 3. National ethnic culture

9. STRATEGIES FOR MANAGING CROSS CULTURAL DIFFERENCES Good knowledge of foreign culture Respect of a foreign culture Helpful steps in the relationship to a foreign culture Ignore the cultural differences Minimize the difference Managing differences

10. A company, which got benefit due to social environment

11. Strategies of McDonald’s in India, which made them benefit on social environment in India McDonalds made segment according to demographic factor in the society of India. McDonalds made their food according to religion in India. McDonalds educate the customer towards their food rather than India’s traditional food.

12. McDonalds always believe in standard and glamour, so that they can fulfill the psychogenic need of society. McDonalds foods are known as affordable and convenience food in the society. Which gives direct benefit to McDonalds. McDonalds use Eco-Friendly culture and environment in their restaurant, which gives them benefit in the Social Environment of India. So that Indian people taste & preferences changed, which is beneficial to McDonalds.

13. McDonalds use the new technology to made their food and cleaning, which give benefit to them. McDonalds always influence whole family to have food in their restaurant. Due to all these McDonalds is one of the most demanded restaurant In the society.

14. REFERENCE International Business - Francis Cherunilam International Business - Justin Paul The International Business Environment – Anant K Sundaram, J Stewart Black www.indianmba.com www.fao.org

15. THANK YOU