Premium Benefits the following benefits and features apply to Premium and PPU versions Share Insights: Build mashups, data models, reports and dashboards by directly connecting to live streaming data in the Power BI Service. Automatically find trends and anomalies and share insights with free Power BI users. Manage Content Lifecycle: BI content creators in your organization can build and test content using the deployment pipelines tool. They can create reports, datasets and dashboards in the Power BI service before it’s made available to content consumers. Dataflows: Though this feature is available in Pro, Premium and PPU versions, some capabilities are specific to Premium and PPU. These include an enhanced computing engine, DirectQuery , in-storage computations and linked entities. Incremental data refreshes maintain optimum performance with live updates, boosting the time-to-insight. Forecast Trends: Build, train, validate and apply machine learning models directly in Power BI. The solution hosts data models using automated ML(AutoML) with Azure Machine Learning — no need for a separate subscription. Aggregate Data: Optimize query performance using ML-driven automatic data aggregations — self-training and self-optimizing — no need for extensive data modeling skills. Configure Backup and Recovery: Perform backup and restore operations using XMLA endpoints, SQL Server Management Studio (SSMS) and Analysis Services cmdlets for PowerShell. It’s available in Premium and PPU. Azure CognitiveServices APIs: Enrich data by performing sentiment analysis, keyphrase extraction, language detection and image tagging. Available with Premium and PPU versions. Design Print-ready reports: Create, publish and share pixel-perfect, paginated reports using the free-to-download Power BI Report Builder. Paginated reports are available out of the box in Gen2, the latest Premium version. Optimized Updates: Microsoft enables asynchronous data refreshes with REST APIs, eliminating the need for long-running, unreliable HTTP connections. Data refreshes are set to occur 48 times per day per dataset. Bring-your-own-key (BYOK): While Power BI uses Microsoft-managed keys to encrypt data, as a Premium user, you can use your data keys. Multi-geo: Deploy content to data regions other than the tenant’s home region. It’s a Premium feature that helps you address industry and organization-specific data residency needs in various regions. The need to purchase Pro licenses for individual report creators. There might be the need to purchase Pro licenses for external content consumers, like clients who don’t have access to your organization’s Premium account. 400 TB of storage Pricing Premium costs $4,995 per capacity/month — it’s billed monthly with an annual commitment. Premium Capacity Limitations PPU doesn’t offer multi-geo support, unlimited distribution, and Power BI reports on-premises. It supports BYOK only when it’s enabled across the tenant. Doesn’t allow sharing content with free users. Doesn’t support on-premises reporting. Reports migrated from PPU environments to non-PPU environments only open if you refresh the datasets at least once. Dedicated computing with up to 100 TB of storage, enabling working with up to 50 GB of data Pricing A PPU license costs $20 per user per month. Premium Per User (PPU) Limitations