A Project on Axis Bank

1. A Project Report on
Business Awareness and Presentation Of

Submitted by: Sunil Kumar Behera
Regd. No. :
MBA (2
nd
Semester)

Under the guidance of:
Ms. Saubhagyalaxmi Panigrahi
Assistant Professor (HR)


BHUBANESWAR
SUDDHANANDA SCHOOL OF MANAGEMENT
& COMPUTER SCIENCE

2. DECLARATION

I hereby declare that this project titled “BUSINESS AWARENESS &
PREASENTATION” is a bonafied and authentic record of the work done by
me under the supervision of Asst. Prof. Ms. Saubhagyalaxmi Panigrahi (HR)
during academic session 2015-2016. The work presented here is not duplicated
from any other source and also not submitted earlier for any other degree/diploma
to any university.











Sunil Kumar Behera

3. Content

 Industry Analysis
 Enterprise History and Background
 Organization
 Markets
 Financials
 Governance
 External Environment
 Conclusion

4.  Industry Analysis of AXIS BANK
Axis Bank Limited (the „Bank‟) is a commercial bank, which was the first
bank to begin operations as new private banks in 1994 after the Government of India
allowed new private banks to be established. Axis bank was jointly promoted by the
administrator of the specified undertaking of the
 Unit Trust of India (UTI-I)
 Life Insurance Corporation of India (LIC)
 General Insurance Corporation Ltd.
Also with associate viz. National Insurance Company Ltd., the New India
Assurance Company, the Oriental Insurance Corporation & United Insurance
Company Ltd.

BUSSINESS DESCRIPTION:
The bank’s principal activities are to provide Commercial banking service
which include merchant banking, direct finance, infrastructure finance, venture capital
fund, advisory, trusteeship, forex, treasury & other related financial services.

CORPORATE PROFILE :
Axis Bank Limited (formerly UTI Bank) is the third largest private sector
bank in India. It offers financial services to customer segments covering Large and
Mid-Sized Corporates, MSME, Agriculture and Retail Businesses. Axis Bank has its
headquarters in Mumbai, Maharashtra.
The bank has a large footprint of 1787 domestic branches (including
extension counters) and 10,363 ATMs spread across 1,139 Centre’s in the country as
on 31
st
December 2012. The bank also has 7 overseas branches/offices in Singapore,
Hong Kong, Shanghai, Colombo, Dubai, DIFC – Dubai and Abu Dhabi.

5. SUBSIDIARIES:
The bank has set up six wholly-owned subsidiaries:
 Axis Securities & Sales Ltd. (Since Renamed Axis Capital Ltd.)
 Axis Private Equity Ltd.
 Axis Trustee Service Ltd.
 Axis Asset Management Company Ltd.
 Axis Mutual Fund Trustee Ltd.
 Axis U.K. Ltd.

 Enterprise History And Background
Axis Bank began its operations in 1994, after the Government of India allowed
new private banks to be established. The Bank was promoted in 1993 jointly by the
Administrator of the UTI, LIC, GIC, National Insurance Company Ltd., The New India
Assurance Company, The Oriental Insurance Corporation and United India Insurance
Company.

The Unit Trust of India holds a special position in the Indian capital markets
and has promoted many leading financial institutions in the country.

Axis Bank opened its registered office in Ahmedabad and corporate office in
Mumbai in December 1993. The first branch was inaugurated on 2 April 1994 in
Ahmedabad by Dr. Manmohan Singh, the Finance Minister of India.

In 2001 UTI Bank agreed to merge with and amalgamate Global Trust Bank,
but the Reserve Bank of India (RBI) withheld approval and nothing came of this. In 2004
the RBI put Global Trust into moratorium and supervised its merger into Oriental Bank
of Commerce. UTI Bank opened its first overseas branch in 2006 Singapore. That same
year it opened a representative office in Shanghai, China.

UTI Bank opened a branch in the Dubai International Financial Centre in 2007.
That same year it began branch operations in Hong Kong. The next year it opened a
representative office in Dubai.

6. Axis Bank opened a branch in Colombo in October 2011, as a Licensed
Commercial Bank supervised by the Central Bank of Sri Lanka. Also in 2011, Axis Bank
opened a representative offices in Abu Dhabi.

In 2013, Axis Bank's subsidiary, Axis Bank UK commenced banking
operations. Axis Bank UK has a branch in London.

In 2014, Axis Bank upgraded its representative office in Shanghai to a branch.

PROMOTERS:
UTI Bank Ltd. has been promoted by the largest and best Financial Institution of
the country, UTI. The Bank was set up IN 1993 with a capital of ₹115 crore, with
 UTI contributing ₹100 crore,
 LIC. ₹7.5 crore,
 GIC & its four subsidiaries contributing ₹1.5 crore each.
Axis bank is today one of the most competitive & profitable franchise in India,
which can be clearly seen by an analysis of its comprehensive portfolio of banking
services including Corporate Credits, Retail Banking and Business Banking, Capital
Markets, Treasury and International Banking.
VISSION & MISSION:
To be preferred financial solutions provide excelling in customer delivery
through insight, empowered employees and smart use of technology.
Core Value:
 Customer Centricity
 Ethics
 Transparency
 Teamwork
 Ownership

7. BOARD OF DIRECTORS:

Dr. Sanjiv Misra (Chairman) Shikha Sharma (MD & CEO) K. N. Prithviraj (Director)

V.R. Kaundinya (Director) Prasad Menon (Director) Prof. Samir K Barua (Director)

Som Mittal (Director) Ireena Vittal (Director) Rohit Bhagat (Director)

Usha Sangwan (Director) S. Vishvanathan (Director) V. Srinivasan (ED, Corporate Banking)
Sanjeev Kumar Gupta (ED, Corporate Centre & CFO)

8.  Organization

OPERATIONS:
 Indian Business: As on 31-Mar-2014, the Bank had a network of 2402
branches and extension counters and 12922 ATMs. Axis Bank has the
largest ATM network among private banks in India and it operates an
ATM at one of the world’s highest sites at Thegu, Sikkim at a highest of
4,023 meters (13,200 ft) above sea level.

 International Business: The Bank has seven international offices with
branches at Singapore, Hong Kong, Dubai (at the DIFC), Shanghai and
Colombo and representatives offices at Dubai and Abu Dhabi, which
focus on corporate lending, trade finance, syndication, investment
banking and liability businesses. In addition to the above, the Bank has a
presence in UK with its wholly owned subsidiary Axis Bank UK
Limited.


CORPORATE SOCIAL RESPONSIBILITY:

 Axis Bank Foundation: Axis bank has set up this trust in 2006 and supports
supplementary education. Axis Bank contributes up to 1 percent of its net
profit annually to various social initiatives undertaken by this foundation.
During the year 2011-12, the foundation has partnered with 36 NGOs for
educating over a lakh underprivileged and special kids in 13 states.

 Green Banking: The recycling initiative under the Green Banking banner
has helped the bank productively use around 21572 kilograms of dry waste
during the year. The Axis Bank’s corporate office in Mumbai is designed
and constructed as a Platinum LEED-Certified Building.

CERTIFICATION:
Axis Bank Limited was first private sector bank to start its operation in
India & it is an ISO 9001:2000 Certified Company.

9. EMPLOYEES: As on 31 March 2013, Axis Bank had 37,901 employees, out
of which 7,117 employees were women (19%). The bank incurred INR 26.7
billion on employee benefits during the FY 2012-13. The average age of an
Axis Bank employee is 29 years. The attrition rate in Axis Bank is approx. 9%
per year.
 Markets:

PRODUCT AND SERVICES:
Axis Bank offers a range of financial products and services to its clients
throughout the country. It also has special strength in retail and corporate banking.
Axis Bank offers following services:
 Personal Banking
 Corporate Banking
 NRI Services
 Priority Banking
PERSONAL BANKING:

 Account:
a) Zero Balance Saving A/C
b) Easy Access Saving A/C
c) Women’s Saving A/C
d) Senior Citizen’s A/C
e) Defence Salary A/C
f) Demat A/C
g) Trust/NGO Saving A/C
h) Pension Saving A/C
 Deposit:
a) Fixed Deposit
b) Recurring Deposit
c) Tax Saver Fixed Deposit

 Insurance:
a) Life Insurance
b) Health Insurance
c) Motor Insurance
d) Personal Accident
e) Business Advantage
 Loans:
a) Home Loan
b) Car Loan
c) Personal Loan
d) Study Loan
e) Consumer Loan
f) Loan Against Share
g) Loan Against Property

10.  Cards:
a) Credit Cards
b) Debit Cards
c) Prepaid Cards
 Payments:
a) Bill Pay
b) Tax Payments
c) Electronic Clearing
Service

 Axis Net Banking Services:
a) Internet Banking
b) Mobile Banking
c) Visa Money Transfer
d) ATM

CORPORATE BANKING:
The Bank offers to corporate and other organizations services including
corporate relationship not included under retail banking, corporate advisory services,
placements and syndication, management of public issues, project appraisals, capital
market related services and cash management services.
NRI SERCIVES: Products and services for NRIs that facilitate investments in India.
BUSINESS BANKING:
The Bank accepts income and other direct taxes through its 214 authorized
branches at 137 locations and central excise and service taxes (including e-Payments)
through 56 authorized branches at 14 locations.
INVESTMENT BANKING:
Bank’s Investment Banking business comprises activities related to Equity
Capital Markets, Mergers and Acquisitions and Private Equity Advisory. The bank is
a SEBI-registered Category I Merchant Banker and has been active in advising Indian
companies in raising equity through IPOs, QIPs, and Rights issues etc. During the
financial year ended 31 March 2012, Axis Bank undertook 9 transactions including 5
IPOs and 2 Open Offers.
AGRICULTURE BANKING:
759 branches of the Bank provide banking services, including agricultural
loans, to farmers. As on 31 March 2013, the Bank’s outstanding loans in the
agricultural sector was INR 148 billion, constituting 7.5% of its total advances.

11. LENDING TO SMALL & MEDIUM ENTERPRISE:
Axis Bank SME business is segmented in three groups: Small Enterprises,
Medium Enterprises and Supply Chain Finance. Under the Small Business Group a
subgroup for financing micro enterprises is also set up. Axis bank is the first Indian
Bank having TCDC cards in 11 currencies.

BRAND AMBASSADOR:
Deepika Padukone, a Bollywood Actress was appointed as the brand
ambassador of Axis Bank.
ADVERTISING PUNCH LINE /SLOGAN OR LOGO:

12.  Financials:

LISTING AND SHAREHOLDING:

Axis Banks's equity shares are listed on the Bombay Stock Exchange and
National Stock Exchange of India. The company's global depository receipts
(GDRs) are listed on the London Stock Exchange. The Bonds issued by the
Bank under the MTN programme are listed on the Singapore Stock Exchange.

As on 31 December 2013, the promoters UTI, LIC and GIC held approx.
34% of the shares in Axis Bank. Foreign Institutional investors (FII) held
approx. 43% of the shares. Remaining 23% of the shares are held by others.

The bank aims to increase its share in the financial services sector by
continuing to build a strong retail franchise. The segment continues to be one of
the key drivers of the Bank’s growth strategy, encompassing a wide range of
products delivered through multiple channels to customers. It offers a complete
suite of products across deposits, loans, investment solutions, payments and
cards.














Shareholders (as on 31-Dec-2013) Shareholding
Promoter Group 33.88%
Foreign Institutional Investors (FII) 43.18%
Individual shareholders 06.61%
Bodies Corporate 06.03%
Mutual funds 04.47%
GDR 03.90%
Financial institutions / Banks 00.85%
Others 01.08%
Total 100.0%

13. Financial Indicators: 2010 – 2014
₹ in crores
Financial Highlights 2009-10 2010-11 2011-12 2012-13 2013-14 CAGR
(5 Year)
Total deposits 141,300.22 189,237.80 220,104.30 252,613.59 280,944.56 19.07%
- Saving Bank
Deposits
33,861.80 40,850.31 51,667.96 63,777.73 77,775.94 24.67%
- Current A/C
Deposits
32,176.74 36,917.09 39,754.07 48,322.10 48,686.40 14.42%
Total Advances 104,340.95 142,407.83 169,759.54 196,965.96 230,066.76 23.05%
- Retail
Advances
20,820.73 27,759.23 37,570.33 53,959.79 74,491.24 35.93%
Total Investments 55,974.82 71,991.62 93,192.09 133,737.54 113,548.43 19.64%
Shareholder’s Funds 16,044.45 18,998.83 22,808.54 33,107.86 38,220.48 13.20%
Total
Assets/Liabilities
180,647.85 242,713.37 285,627.79 340,560.66 383,244.89 21.01%

Net Interest Income 5,004.49 6,562.99 8,017.75 9,666.26 11,951.64 26.52%
Other Income 3,945.78 4,632.13 5,420.22 6,551.11 7,405.22 20.65%
Operating Revenue 8,950.27 11,195.12 13,437.97 16,217.37 19,356.86 24.07%
Operating Expenses 3,709.72 4,779.43 6,007.10 6,914.24 7,900.77 22.55%
Operating Profit 5,240.55 6,415.69 7,430.87 9,303.13 11,456.09 25.19%
Provisions &
Contingencies
2,726.02 3,027.20 3,188.66 4,123.70 5,238.42 22.36%
Net Profit 2,514.53 3,388.49 4,242.21 5,179.43 6,217.67 27.92%

Financial Ratios 2009-10 2010-11 2011-12 2012-13 2013-14
Earnings Per Share (Basic) (in ₹) 65.78 82.95 102.94 119.67 132.56
Book Value (in ₹) 395.99 462.77 551.99 707.50 813.47
Return on Equity 19.89% 20.13% 21.22% 20.51% 18.23%
Return on Assets 1.67% 1.68% 1.68% 1.70% 1.78%
Capital Adequacy Ratio (CAR) 15.80% 12.65% 13.66% 17.00% 16.07%
Tier - I Capital Adequacy Ratio 11.18% 9.41% 9.45% 12.23% 12.62%
Dividend Per Share (in ₹) 12.00 14.00 16.00 18.00 20.00
Dividend Payout Ratio 22.57% 19.78% 18.15% 19.06% 17.71%

14. HIGHTLIGHTS:

 Profit after tax up 20.05% to ₹6,217.67 crores
 Net Interest Income up 23.64% to ₹11,951.64 crores
 Fee & Other Income up 15.75% to ₹6,709.23 crores
 Deposits up 11.22% to ₹280,944.56 crores
 Demand Deposits up 12.81% to ₹126,462.43 crores
 Advances up 16.81% to ₹230,066.76 crores
 Retail Assets up 38.05% to ₹74,491.24 crores
 Network of branches and extension counters increased from 1,947 to 2,402
 Total number of ATMs went up from 11,245 to 12,922
 Earnings per Share (Basic) increased from 119.67 to ₹132.56
 Proposed Dividend up from 180% to 200%
 Capital Adequacy Ratio under Basel III stood at 16.07% at against the
minimum regulatory norm of 9%
 Tier I Capital Adequacy Ratio under Basel III stood at 12.62%

 Governance:

CSR POLICIES:
Axis Bank has set up a Trust – the Axis Bank Foundation (ABF) to channel
its philanthropic initiatives. The Foundation has committed itself to participate
in various socially relevant endeavours with a special focus on poverty
alleviation, providing sustainable livelihoods, education of the underprivileged,
healthcare, sanitation etc. The Bank contributes up to one per cent of its net
profit annually to the Foundation under its CSR initiatives.

The Foundation aims to provide one million sustainable livelihoods to the
underprivileged in some of the most backward regions of the country in the next
five years, with 60% of the beneficiaries being women.

15. The Foundation nurtures / supports NGOs working in the areas of education
health and development of underprivileged and special children. The
Foundation also supports various projects to impart vocational training to the
underprivileged youth.

The Foundation supports the Lifeline Foundation for providing high level
trauma care and rural medical relief in the states of Maharashtra, Kerala,
Gujarat and Rajasthan. The Foundation also supports projects in skill
development, water harvesting and low-cost agricultural practices to enhance
farm yield.



CREADIT RATINGS:

 Domestic Ratings

India Ratings Axis Bank Ratings
National Long Term Rating IND AAA
Outlook Stable
Subordinated Lower Tier II Debt IND AAA
Perpetual Tier I IND AA+
Subordinated Upper Tier II Debt IND AA+
ICRA Ltd. Axis Bank Ratings
Certificate of Deposits ICRA A1+
Subordinated Bond ICRA AAA
Upper Tier II Bonds ICRA AA+
Hybrid Tier I ICRA AA+
Outlook Stable
CRISIL Axis Bank Ratings
Certificate of Deposits CRISIL A1+
CARE Ratings Axis Bank Ratings
Subordinated Lower Tier II Bonds CARE AAA

16.  International Ratings
Moody's Rating Axis Bank Ratings
Bank Financial Strength D+
LT Bank Deposits (Foreign) Baa3
LT Bank Deposits (Domestic) Baa2
ST Bank Deposits (Foreign) P-3
ST Bank Deposits (Domestic) P-2
Outlook Stable
Senior unsecured (Foreign) Baa2
Standard & Poor's Axis Bank Ratings
Issuer Credit Rating BBB-
Counterparty Credit Rating Long Term BBB-
Counterparty Credit Rating Short Term A-3
Senior Unsecured Notes BBB-
Outlook Stable
Fitch Ratings Axis Bank Ratings
Long Term Foreign Currency Issuer Default Rating BBB-
Short Term Foreign Currency Issuer Default Rating F3
Foreign Currency Senior Debt BBB-
Support Rating Floor BB+
Support Rating 3
Viability Rating bbb-
Outlook Stable



AWARDS AND RECOGNITIONS :

 Bank of the Year Money Today FPCIL Awards 2012–13
 'Consistent Performer' in 'India’s Best Banks – 2012 survey' by Business
Today and KPMG

17.  Axis Bank has been Ranked as the 'Most Trusted Private Sector Bank'
second year in a row - 'Most Trusted Brand Survey', conducted by Brand
Equity, Economic Times
 Axis Bank wins ‘Gold Award for Financial Inclusion’ amongst the Pvt.
sector banks at the Skoch Financial Inclusion & Deepening Award 2014
 Axis Bank wins the Best Financial Advisor (Private Bank) at the UTI MF
& CNBC TV 18 Financial Advisor Awards 2013-14
 Axis Bank felicitated at CNBC Awaaz Act for Good Governance Summit
2015

 External Environment:

BUSINESS RESPONSIBILITY & SUSTAINABILITY INITIATIVES:

The Business Responsibility & Sustainability agenda of the Bank is aligned
to the nine principles of National Voluntary Guidelines on Social,
Environmental and Economic Responsibilities of Business released by Ministry
of Corporate Affairs, Government of India. The Bank has also referred to
international frameworks on sustainability to assess topics material to it and its
stakeholders. Please refer to the Bank’s Business Responsibility Reports for
information on Business Responsibility & Sustainability initiatives.

 Ethics, Transparency & Accountability
 Product & Services designed with Environmental & Social Opportunities
 Employee Wellbeing
 Stakeholder Engagement
 Human Rights
 Environment Management
 Public Policy Advocacy
 Customer Value

18.  Conclusion:

Axis bank has developed manifold in short period of time due to
facilities and services provided to their customer and this growth rate can be
keep it up if they start to go in semi-urban areas. In last couple of years they
have opened new many branches and they should open many more. The
working staff are very co-operative in nature and due to that the bank will also
get good benefit. Axis Bank has provided their customer Net-banking facilities
and due to that transactions are done fast. Charges at Axis Bank are on lower
side when we compare it with other Banks.


















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