A project report on “customer preference regarding ”

1. A project report on “customer preference regarding ” Prepared By: Mehul Rasadiya Submitted To: Dr. Vishal Patidar ACADEMIC YEAR:-2012-2013 K.K. Parekh Institute of Management Studies ( Amreli )

2. Company Profile Name of the company : Coca-cola Enterprise inc. Type : Private Founded : 1886 Headquarters : Atlanta Georgia USA Chief Executing Officer : John Brock Chief Financial Officer : William W Douglas Industry : Beverages Revenue : $19800 billion USD Operating income : $1.495 billion USD Net Income : $1.143 billion USD Employees 73000 (approx)

3. introduction Market survey should be conducted properly because that help the top management in decision making. A reserch given the extra only when the studies are properly conducted.

4. Objectives of the study To know preference level of customer regarding coca cola drink. To study the competition prevailing in the soft-drink market at local level.

5. Limitation These is only taken data from limited areas. These is survey taken randomly.

6. Data collection Primary data Secondary data

7. Primary data Observation method Interview method Questionnaire method

8. Secondary data Reference book Articles Newspaper websites

9. Sampling Sampling method Simple random Sampling

10. Sample design Sampling frame Sampling unit Sampling size

11. Research design Exploratory research design : Based on secondary data Descriptive research design Gender, Age, Income, Casual research design cause and effect relationship between two or more variables

12. Analysis of data

13. Question - 1 Do you know about coca cola drink ?

14. Answer Male Female Respond In% YES 192 48 240 96% NO 8 2 10 4% TOTAL 200 50 250 100% Gender wise

15. Answer Below 25 25-50 Above 50 Respond In% YES 79 138 23 240 96% NO 1 7 2 10 4% TOTAL 80 145 25 250 100% Age wise

16. Answer Below 10000 10000-30000 Above 30000 Respond In% YES 79 138 23 240 96% NO 1 7 2 10 4% TOTAL 80 145 25 250 100% Income wise

17. Question - 2 From where you come to about coca cola ?

18. Sources Male Female Respond In% Television 98 19 117 48.75% Newspaper 80 22 102 42.5% Other 14 7 21 8.75% Total 192 48 240 100 % Gender wise

19. Sources Below 25 25-50 Above 50 Respond In% Television 50 52 15 117 48.75% Newspaper 20 76 6 102 42.5% Other 9 10 2 21 8.75% Total 79 138 23 240 100 % Age wise

20. Sources Below 10000 10000-30000 Above 30000 Respond In% Television 40 74 3 117 48.75% Newspaper 36 61 5 102 42.5% Other 9 11 1 21 8.75% Total 85 146 9 240 100 % Income wise

21. Question - 3 Do you like coca cola drink ever time ?

22. Answer Male Female Respond In% YES 153 30 183 76.25% NO 39 18 57 23.75% Total 192 48 240 100% Gender wise

23. Answer Below 25 25-50 Above 50 Respond In% YES 55 117 11 183 76.25% NO 24 21 12 57 23.75% Total 79 138 23 240 100% Age wise

24. Answer Below 10000 10000-30000 Above 30000 Respond In% YES 63 114 6 183 76.25% NO 22 32 3 57 23.75% Total 85 146 9 240 100% Income wise

25. Question - 4 From how long are you taking coke?

26. Answer Male Female Respond In% Below 2 Years 21 12 33 13.75% 2 years – 5 years 83 26 109 45.42% Above 5 years 88 10 98 40.83% TOTAL 192 48 240 100% Gender wise

27. Answer Below 25 25-50 Above 50 Respond In% Below 2 Years 20 4 9 33 13.75% 2 – 5 years 45 56 8 109 45.42% Above 5 years 14 78 6 98 40.83% TOTAL 79 138 23 240 100% Age wise

28. Answer Below 10000 10000-30000 Above 30000 Respond In% Below 2 Years 6 26 1 33 13.75% 2 – 5 years 43 60 6 109 45.42% Above 5 years 36 60 2 98 40.83% TOTAL 85 146 9 240 100% Income wise

29. Question - 5 What do think about the price of coke ?

30. Sources Male Female Respond In% Expensive 98 19 117 48.75% Average 80 22 102 42.5% Cheap 14 7 21 8.75% Total 192 48 240 100 % Gender wise

31. Sources Below 25 25-50 Above 50 Respond In% Expensive 50 52 15 117 48.75% Average 20 76 6 102 42.5% Cheap 9 10 2 21 8.75% Total 79 138 23 240 100 % Age wise

32. Sources Below 10000 10000-30000 Above 30000 Respond In% Expensive 40 74 3 117 48.75% Average 36 61 5 102 42.5% Cheap 9 11 1 21 8.75% Total 85 146 9 240 100 % Income wise

33. Question - 6 What do you think about coca cola drink is healthy ?

34. Answer Male Female Respond In% YES 151 36 187 77.92% NO 41 12 53 22.08% Total 192 48 240 100% Gender wise

35. Answer Below 25 25-50 Above 50 Respond In% YES 60 111 16 187 77.92% NO 19 27 7 53 22.08% Total 79 138 23 240 100% Age wise

36. Answer Below 10000 10000-30000 Above 30000 Respond In% YES 74 106 7 187 77.92% NO 11 40 2 53 22.08% Total 85 146 9 240 100% Income wise

37. findings In our study found that 240 respond are insured while 10 respond are not insured 76.25% people like Coca-cola drink ever time. 48.75% people said coke is expensive, 8.75% people said coke is cheaper. Only 77.92% think coca cola healthy and 22.08% think not healthy. The company brand strong.

38. conclusion From the study of last year’s company report we can say that rate of progress of company is very high. It achieves success in every field of his work. After seen the number of progress of company.