A2 Meida Studies Minor tasks

Minor Tasks-
Research
Rough Designs
Website Design
Postcard Design
Comparison

1. MINOR TASKS
Websites and postcards production

2. RESEARCH
Primary research into existing websites and postcards

3. WEBSITE CODES AND CONVENTIONS
Masthead- The
title or emblem
of the movie is
clear and is in a
recognisable
font which will
allow audiences
to unmistakably
see that this
website
professional and
specifically for
the film.
Layout- this website is easy to navigate as the grid
system has separate sections for each aspect of
the film.
Font- Different
typography indicates
different pages of
information.
Images- are used to illustrate
as much as possible from the
film and to also create visual
interest.
Content- This is an entertainment
website, therefore it has non
fictional content in order to
appeal to fans
Genre- as this
film is a
science
fiction, the
website uses
the typical
language
and colour
schemes
associated
with this
genre so it is
recognisable
to audiences
Target audiences- the layout is designed
based on the target audiences’
preference as to appeal to them.

4. WEBSITE RESEARCH
Layout- this website has the title and awards of the
movie in the centre of the page as to inform and
impress the audiences at the same time. The
navigation bar on the right hand corner, making the
website easy to operate and the main image is the
backdrop making the page look professional as well
as creating intrigue.
Masthead- The title is
central making it the
first thing audiences
will read. It also
creates intrigue which
will make viewers
read on.
Font- The typography
is simplistic and white
which makes the text
stand out from the
background and
gives it a dramatic
edge.
Content- this page
features: news,
festivals, synopsis,
cast & crew and
contact. Indicating
that the content is
factual and
informative about
the film.
Target audience- The Chicken is
aimed at 18-40 year olds
audiences, therefore the
layout, fonts and content is
suited to sophisticated and
informed viewers.
Images- The website has sliding
images in order to showcase the
variety of cinematography used within
the film. It also creates visual intrigue
and appeal.
Genre- This short film falls under the drama genre as its
synopsis describes- As a present for her 6th birthday, Selma
gets a live chicken. When she realises the creature is going
to be killed to feed the family she decides to set it free,
unaware of the dangerous consequences such action will
lead to... It is Sarajevo, year running 1993. This is why

5. POSTCARD CODES AND CONVENTIONS
Image- There should be one or two focal
images to capture the attention of audiences
and to portray what kind of film it is.
Font- The title should be in a large eye catching
font as to inform audiences of the name of the
film.
Genre- The genre
should be easily
identifiable due to the
language, fonts and
images
Date- There should be
an indication of when
the film is being
released.
Makers- The
production company,
directors and stars are
usually listed at the top
or bottom of the
postcards to give
audiences an idea of
the standard of the
film.
Colour scheme- The colour
scheme should imply the genre
and style of the film.
Critics quotes- If the film
received good reviews the
postcard may advertise
them.
Certificate- The rating
of the film is usually
advertised in the
corners of the
postcards
Website- The website address is
normally included in the
postcard so audiences can visit
and fin out more information.
Tagline- The tagline for
the film should be on
the postcard as to
reveal a little more
about the film.

6. POSTCARD RESEARCH
Font- The title is right above the
image making it visually
impactful
Image- The image is at the
bottom of the postcard and
immediately draws attention to
itself.
Genre- The genre can be
identified as a dramatic
comedy due to the bright
colours and dramatic image.
Makers- The production
company, directors and stars are
all named at the top of the
postcards to showcase the well
established actors and creators.
Tagline- The tagline for the film
is under the title and it reaffirms
the dramatic comedy genre.
Certificate- The rating of the film is
advertised in the corner of the
postcard in the small print as the
film want to attract a mass
audience first.
Date- This postcard
advertises a vague release
date-‘coming to theaters this
summer’
Colour scheme- The colour
scheme is bright and vibrant
showing its comedic side.
Website- The website address is
included in the small print as the
film makers want audiences to
focus on the image and title.
Critics quotes- The film displays
the critics quotes as to
encourage audiences to see it.

7. ROUGH DESIGNS
Pencil drawing of the website and postcard for Bardo

8. Initial drafts

9. WEBSITE DESIGN
Designing and creating Bardo website

10. DIGITAL DRAFT WEBSITE DESIGN
Layout- this website is easily navigated due to the
simplistic grid layout
BardoMusic Filming
Cyber
bullying
Cast
Target audiences- due to the target audience
being teens my website is designed to be
visually intriguing and colour coordinated
Genre- as this film is a
fantasy drama I have
used dramatic images
so it is recognisable to
audiences that this is a
dramatic short film
with non fictional
elements.
Images- to capture the
attention of audiences
my website is
predominantly images
that convey different
aspects of my film. This
makes my film site
impactful and
memorable.
Content- This is an informative website, therefore it
has factual content about the film in order to
appeal to fans who want to understand more
about the movie.
Font- The festival text is
in its recognisable
official font. And to
indicate links to
different pages of
information
I used ‘Arabic
Typesetting’ in white
as to make it stands
out against the
images.
Masthead- The title of
the movie is
identifiable, clear and
central to the page,
which will allow
audiences to see that
this website is
professional and
legitimate.

11. FINAL
Layout- I have had to alter my initial layout due to technical
difficulties. I am not best pleased with how it has turned out
however it does have a strong visual impact on viewers. Instead
of having links on the images I have resulted to a classical tool
bar making my website easier to access and clearer.
Target
audiences-
There is twice as
much colour
and a variety of
images which
will attract my
target
audience.
Genre- from a first glance I think this
website looks a little like a romance due
to the pink and grey colour scheme yet
in closer expectation it can be identified
as a drama due to the intense images.
Images- The
repetition of images
makes my magazine
look information
pact. It also gives my
page summitry and
visual intrigue.
Content- I have
included pages
concerning the
synopsis, the
concept of Bardo
and behind the
scenes.
Font- The
festival text is
in its
recognisable
official font
‘Didot’. And
the tool bar is
in ‘Baskerville
Old France’ so
to match the
PassTime
productions
font.
Masthead- The title of the movie is repeated across the
page making it stick in viewers minds. PassTime
productions is positioned at the top of the page making
audiences take note of the up and coming film
company.
Conclusion- Over all I was disappointed that I
was not able to technically achieve my initial
idea. However this is an functional and
informative website that I achieved with in a
deadline.

12. POSTCARD DESIGN
The designing and creating stages of my film product postcard

13. DIGITAL DRAFT POSTCARD DESIGN
Font- The title is slightly to the right of
the postcard and works well against
the heart monitor background. The
font is simple and eerie making it
stand out to viewers.
Genre- The genre can be
identified as a drama due to the
dark colours and dramatic
image.
Tagline- The tagline for the film is
under the title to reveal a little
more about the plot whilst
creating intrigue.
Date- I have chosen the
traditional movie method of
scheduling and gone for
‘coming soon’ to keep
audiences on the edge of their
seats.
Colour scheme- Unlike the
neutral website colour scheme,
for the postcard I've gone for a
darker and more dramatic pallet
choice. This is so my film can
attract as many viewers as
possible to generate hype for my
film.
Critics quotes- I have
incorporated a critics quote on
my postcard so to affirm that this
is a film worth watching in the
audience’s minds.
Makers- I have not advertised the
directors or actresses name as
they are unknown which could
put some viewers off seeing the
film. I have however included the
production company as it ties in
well with the style and is a typical
convention of a postcard.
Image- The image is along the
left side of the postcard to
create visual intrigue and to
show the glowing door in the
background. Allowing viewers to
speculate what the film is about
as well as holding their interest.

16. FINAL
Font- I like the font ‘Didot’ as I
feel it looks specialized and
visually appealing. I have kept
the positioning of the text to the
right as it leads on nicely from the
image.
Genre- I was concerned that
audiences night mistake my film
for a horror yet after sampling it
to a test market, viewers
identified it as a drama due to
the critics comment.
Colour scheme- I have
continued with the dark colour
scheme as it coincides with my
opening title and the colours
used in a heart monitor.
Image- I have chosen a more
appropriate image that has a
frightened expression, as the main
character faces life and death. I also
blurred at the edges more
professionally to symbolise her
fading. I also changed the ‘glowing
door’ to a ‘calling light’ as the test
market said the door looked like a
book.
Certificate- In the final I have included the rating
of the film in the corner to comply with
conventions and to make it look legitimate.
Website- The website address is
mentioned subtlety at the bottoms so
to advertise my film whilst not
detracting from the image and title.
Makers- I have changed the font
of my production company to
‘Baskerville Old France’ as it looks
more professional. I have also
changed the logo of the
company to a sand timer as it is
more appropriate.
Tagline- The tagline for the film is
positioned under the masthead
in a smaller font as the test
market said it made it sound like
a horror.
Critics quotes- I have kept the
critic quote as it fits in well with
my design and impresses
audiences. I have also positioned
two awards along the top so it is
the first thing audiences see and
encourages them to watch the
film.

17. COMPARISON
Comparing my work to an existing website and postcard

18. WEBSITE COMPARISON
Layout- For the layout of my film
website I took inspiration from the
divergent website. By having a
variety of images viewers will be
visually intrigued to click on them
and find out more about the film.
Target audiences- Teens
like to see colours and a
choice of icons to
explore, which is why my
website sight will also
appeal to teen
audiences.
Masthead- The title of the
movie ‘Divergent’ is clear
and is in a recognisable font
and the bottom of the page.
Similarly, my movie title is
central to the page and is
also in a identifiable font.
Genre- Due to Divergent being
science fiction the website uses the
typical teen language and a purple
and yellow colour schemes which is
associated with this genre. I have
gone for a grey and pink colour
scheme as to match the hospital
gown of the character and the
somber tone, audiences can tell that
this film falls under the drama genre.
Images- in the one on the right the
image illustrates a dystopian future
and the different fractions the
human race is divided into. And in
the one on the left the images
represent the different points of
information my website has to offer-
music, synopsis, filming, Justice
festival, help line and so on.
Content- The official divergent
website is an entertainment site,
therefore it has non fictional
content in order to appeal to fans,
such as an ‘aptitude test’. My
website is more of an informative
one meaning I have factual
content concerning the concept
of Bardo and filming tips and tricks.
Font- Divergent uses the same
formal and serif font but in
different sizes to indicate the
level of importance of each text.
I use a font called ‘Didot’ for y
film title as it is proper and
appealing to the eye.

19. POSTCARD COMPARISON
Font- The title for Les
Miserables is in a big and
eye catching sans serif font
making it stand out from the
other text. In my postcard I
used the font ‘Didot’ as it is
the logo font for my film and
makes the text be prominent
and look professional.
Genre- The genre is
identifiable in Les Miserables
poster due to the dark colour
scheme, intense fonts and
image. From this audiences
can easily judge that it could
be categorised as a drama.
Likewise, my film includes
dark colours with dramatic
text and images revealing
that is it also a drama.
Tagline- The tagline for Les Miserables
above the title and dramatically reveals
more about the film. My tagline is under
the title and is in a smaller font as I didn’t
want to crowed the postcard.
Date- I decided not to
include the date in my
postcard as I want people to
visit my website in order to
find more information. Where
as Les Miserables says
‘Christmas Day’ which will
excite audiences more.
Colour scheme- The colour sheme of blue and gold
indicates drama and hope. In mine I used green and
black to show suspense and drama. However it could
be misinterpreted as a horror due to the use of black
and green. Yet as a heart monitor uses these colours I
have used them in my postcard.
Website- In my own design
I have included the
website name in a small
font under the production
company, complying with
conventions. And in Les
Miserables it is also at the
bottom of the postcard.
Critics quotes- I have included
critic quotes in mine as to reassure
audiences that this production is
worth watching. Where as Les
Miserable is a big budget
production with a great cast so
critic quotes are unneeded.
Certificate- The rating of the film
advertised in the corner or my
postcard to inform viewers. Yet
Les Miserables does not include
one, showing it is trying to attract
a mass market.
Makers- The stars in Les
Miserables are listed at the
top of the postcards so it is
the first thing audiences
read. I have credited my
production company and
logo in the right hand corner
to balance out the layout.
Image- Both designs use a single
face to attract audiences.
Psychologists have proven faces on
posters attract audiences due to
humans wanting to read emotion
and expressions. This is a technique
that makes the postcard seem
professional as well as captivating.