aachi_masala.pptx1[1].pptx

about Aachi masala

1. Done by T.Alaghappan MBA-A

2. FOUNDER OF AACHI MASALA

3. Aachi Group was established in 1995 by Mr. A.D.Padmasingh Isaac, a first-generation businessman with a BBA who is from Nazareth in the Tirunelveli District of Tamil Nadu. The company is renowned as the most trusted brand and the brand that best captures the authentic essence of South Indian flavors. AACHI FOR EVERYONE. That is the brand's mission and it seeks to provide food goods on a sustainable basis to all societal segments at reasonable costs in order to considerably boost the essential value for all stakeholders to the general public.

4. GOAL Is to make Indian kitchen life simpler. Mr. A. D. Padmasingh, our founder, grew up seeing his mother meticulously prepare meal after meal each day while also taking care of every other need at home. His great desire to "make life easier for women at home" was sparked by this. Aachi's conception began to take shape in 1995. The difficult process of obtaining, preparing, and packaging spices, masala powders, and ready-to-cook culinary products had just begun. Our ability to provide Indian families with a "authentic taste of tradition" is demonstrated by Aachi's popularity as the No. 1 masala brand in India. Aachi is now well-known and accessible beyond of Indian cities, towns, and isolated villages, reaching over 65 different nations.

5. VISION AND MISSION VISION of Aachi To produce and market food products in a way that is sustainable, affordable for all societal groups, and increases intrinsic value for all stakeholders while adhering to the highest corporate governance standards. Aachi's PURPOSE Aachi is committed to offering clients the best, highest-quality items that are also hygienically prepared, reasonably priced, and live up to their expectations. Aachi also works with suppliers to develop symbiotic relationships.

6. VEG AND NON-VEG MASALA PRODUCTS

7. WAY OF JOURNEY TO SUCCESS items of excellent quality, resources and a strong marketing network continuous market research customer needs survey Product standardization, improvement, and excellent brand recall in accordance with international standards. Our goal is to make Indian kitchen life simpler. 4,000+Distributors 1+MillionRetailers 65+Countries 200 + Products As a mile stone of Aachi’s many achievements, Aachi has been awarded the National Award for “Best Employer for Empowering Persons with Disability – 2016” by The President of India, “His Excellency” Shri. Pranab Mukherjee on 03rd Dec 2016.

8. STRATERGY Social Media Marketing Email marketing Video marketing Mobile Marketing

9. COMPETITORS: Aachi Masala's primary competitors are Annapoorna,Sakthi masala and many more.

10. CONCLUSION: Aachi Masala is one of the leading manafacturer of masala items and has seen a growth in a short span of time. To maintain its contribution and sustain in the market, they have to maintain the quality and price according to the market demands and consumer satisfaction.

11. THANK YOU