Abercrombie.and.fitch.catalog.back.to.school.2003

nich_marketing 59,097 views 126 slides Oct 15, 2011
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Slide Content

DEAR SAVAS,
FRIEND! THIS IS ALL I WAS ABLE TO DO IN THESE
CRAZY CIRCUMSTANCES! FEEL FREE TO USE ANY
OF MY COMMENTS, OR NOT USE THEM, AND YOU
CAN ALSO USE JUST PARTS OF MY COMMENTS!
ALL BEST, SLAVOJ

DEAR SLAVOJ, ENCLOSED PLEASE FIND THE
IMAGES FOR OUR BACK TO SCHOOL ISSUE.
WE'VE NEVER HAD A PHILOSOPHER WRITE THE
TEXT FOR OUR IMAGES BEFORE, SO WRITE
WHAT YOU LIKE. WE’RE LOOKING FOR THAT
“KARL MARX MEETS GROUCHO MARX” THING
YOU DO SO WELL! THANKS, SAVAS

SLAVOJ ZIZEK IS A MAN WHO WILL TELL
YOU SOMETHING ABOUT ANYTHING. A SLOVENIAN
NATIONAL, ALL HEAVY EASTERN EUROPEAN
ACCENT AND NERVOUS ENERGY, HE’LL EXPOUND ON
LACANIAN-MARXIST THEORY OR GET CAUGHT
UP WITH WHY HE THINKS LINDA FIORENTINO IS SO
SEXY. SOMETIMES BOTH AT THE SAME TIME.
ZIZEK’S THE SUBLIME OBJECT OF IDEOLOGY AND
THE PLAGUE OF FANTASIES ARE ALREADY
CANONICAL CLASSICS. HIS ESSAYS COVER
EVERYTHING FROM ALFRED HITCHCOCK TO WAR
AND TERRORISM IN A SERIES OF PARADOXICAL
(SOMETIMES CONTRADICTORY) ARGUMENTS THAT
BORDER ON COMEDIC GENIUS. HE’S WIDELY
CONSIDERED THE MOST IMPORTANT PHILOSOPHER
WORKING TODAY, BUT HERE AT A&F WE LIKE TO
THINK OF HIM AS OUR OWN ACADEMIC-AT-LARGE.
SO WHAT BETTER TIME TO CONSULT HIM
THAN AT BACK TO SCHOOL?!

WE TRACKED DOWN ZIZEK DURING A WHIRLWIND
THREE DAYS IN LONDON TO GET HIS INPUT...

Abercrombie & Fitch

BACK TO SCHOOL 2003

230 ASK ARF Postcards tom the edge
202 WHERE THE WILD THINGS ARE Toxtbook cases
234 AMANDA BYNES Nick of ime
296 JAMIE KENNEDY Pranksta
208 NIKKI REED Not anther teen movie
240 SHANE WEST A league of his own
242 LILI TAYLOR His independent
244 SHANES GIRLS Campus invasion
246 MERV GRIFFIN Fortune amies
248 FILM REVIEW Major productions
250 FILM STATISTICS Be kind, rewind
252 MUSIC REVIEW Schoolhouse rocks
254 BLUR Bripop hooray
256 PAULA ABDUL. Ido chato
258 ARF BOOK CLUB Alternative schooling
260 DAVID AMSDEN A iterary mater
262 COLLEGE HUMOR Class owns
264 DONNA BRAZILE Powers tha be
266 VIDEO GAMES Game theory
268 ARIE LUYENDYK, JR. Go speed racer
270 FRESHMAN FITNESS. Pound for pound
272 JOHN EDWARD Crossover appeal
274 FATHER SUTTON Act of contton
276 SCHOOLS IN/OUT We dont need no education?
1200 NAKED PARTY Bul eut

ABOUT SEX: ONE
HAS TO LEARN IT,

ons TO BE
INTRODUCED TO IT.

THE NAKED<

2% GOOD OLDYy |
“VICTORIAN DAYS, =
WHEN IT WAS STILL

A TERRIFYING
| TRANSGRESSION IF
| A MUSIC TEACHER
SEDUCED THE
DAUGHTER OF THE
FANJILY<=.

THE ONLY
CESSFUL SEXUAL“
"RELATIONSHIP
OCCURS WHEN THE k

FANTASIES OF.

AP. IE THE MAN?
" EANTASIZES THAT-
MAKING LOVE IS LIKE

Y RIDING A BIKE...

2 AND-THE WOMAN

WANTS TO BE
PENETRATED BY A”
STUD, THEN WHAT

TRULY. GOES ON WHILE

THEY MAKE LOVE IS -
THAT A HORSE IS

RIDING A BIKE..::WITH

-ASFANTAS Y LIKE
THAT, WHO NEEDS A
- PERSONALITY?

¿5 ¿THERE CAN BE NO '
DSHIP BETWEEN WINS:
„THEY ARE TOO ;
“THE ONLY WAY FOR EA
gs OF THEM TO MAINTAIN AIS y
¿IDENTITY AS TO LIQUIDATE
| x THE OTHER.A FRIEND
HAS TO BE OUTSIDE MY /
Z REACH; ¡BEYOND | MY GRASP.

À

SAN ) THERE CH N
| FRIENDSHIP WITH SOMEONE
- WHOM I AM NOT READY TO.

BETRAY: A FRIEND. IS SOMEONE
I CAN BETRAY WITH LOVE.

THE. >): OF DESIRE

IS HIDDEN BEHIND
THE THIGH BUT THE TRUE
OF DESIRE IS
THE TATTOOED CROSS ON
THE ARM. IS IT NOT
CLEAR THAT WE
y "MAKE LOVE WiTH=7
SIGNS, NOT WITH BODIES?
THIS 1S WHY/ ONE) N
¿HAS To Go To SCHOOL e
* TO LEARW AS

CLASSICAL BEAUTY, ”
OR DOES IT STAND
FOR THE AUTHENTIC. -
BODILY REALITY
UNMASKING THE
FAKE OF THE KiT6C
_ ARCHITECTURE?
NEITHER? THEY ARE

FAKES;:0>

A —————

Sane a eek evry
: et À dle
le i

ial

ANOTHER P
LESSON: TH ENSITY

NLY
ACE: ACK
ITE. WHEN WE
RSED INTO
MAKING; THE WORLD
SES ITS COLORS.

Preu IN» PARADISE REALLY

wis A BOOK VENAS,“
READINÓ: WHAT SEDUCED ADAM
Y SIN WAS THE BURNING
CURIOSITY ABOUT WHAT IS WRITTEN
IN THE BOOK. THIS IS THE
UTIMATE PROOF THAT SEX HAS
wi. TO DOÍWITH SIN:
MAN BECAME/SINFÚL THE MOMENT
HE(WAS INTERESTED MORE.

IN WHAT:SÁN THE BOOK THAN INew À
EVE’S GORGEOUS NAKED
BODY. THE\SOLUTION IS; OF COURSE:
THERE WAS +: IN THE
BOOK. EVE JUST PRETENDED TO
BE IMMERSED¿INTO(THE
BOOK TO SEDUCE ADAM...

al

IN TRUE PASSION,
ONE DOES NOT NEED A
HEAD OR BRAIN: =
THE WHOLE BODY |S
TURNED INTOA
_ MONTAGE. THISLOSS
OF THE BODY, THIS
DISSOLUTION OF THE
|) BODY: INTO A .
COMPOSITE OF ORGANS,
IS CALLED HAPPINESS; ,

ia. 2 ee
2 them seriously. a
d withthe light sou
tthe right, or vice ver:

Lrawing board should be
either resting on the
the lap or hinged
dhyan object pla
de of several <
surface of th
elow the wri
~thehands z
> eee pt (ms) or
Wipe eff'a new pen with sa ped undernvaththe qua
to remove the 3 en progresses. ous

y Es ) holds the plate iv place

| pot needed for ty

gonand from side to side
ged onthe board (A). Be
Wis free of alldustar
y letter Dor

lettering plate may

===

NO WAY TO ESCAPE. e
SEX—EVEN IN PURE E
MATHEMATICS, IT WILL
HAUNT YOU: HOW.
MUCH ENERGY IS -
RELEASED WHEN TWO
BODIES HIT EACH
OTHER? OR IS IT THAT
PURE MATHEMATICS-IS
MUCH SEXIER THAN
SEX?

ha ge à

GA —

ES — wer di id a 7

per

wy

IS THE) EALLY
DREAMING THAT SHE IS”
A\BUTTERFLY? BUT WHAT™
IF SHE IS A BUTTERFLY
DREAMING)THATIT IS >»
A Ei | IS ONLY WHER} |
HER LOVER IS ABLE TO »
DISCERN THE BUTTERFL
THAT IS IN, HER
THAN THE GIRI
THAT HE WILL ute
DESIRE HER, THAT MAKING
LOVE TO HER WILL NOT BE
ONLY COPULATION:

THE TIRED.
3 “ANXIOUS GAZES

Y WE PERFORM _
3 WELL? ©

ANOTHER LESSON 70 BE.
* LEARNED AT: SCHOOL:
: aa RTE, UNDER OUR
DRESS ARE WEALL <\ |
‘NAKED - WE ARE. TRULY,
NAKED. UNDER |
OUR’ CLOTHES. IF WE
: ARE SIMPLY. WITHOUT.
3 DRESS, WEARE NOT |
| REALLY NAKED - Ml

0 :

IS THAT DF ETHICS, SPE de a
A o) BEING

|

“NS
KNOW WHAT IS PUBLICITY AND WHAT
IS NEWS. THAT IS TO SAY THAT

A CAKE AND EAT IT T
HAVE CRITICAL THEO!
IDITY AND ENJOY IT!

SLAVOJ ZIZEK
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