ACSAT ROLL OUT PLAN 2010

1. BUSINESS
DEVELOPMENT PLANS
FOR 2010

2. Business Development
Direction
Marketing Support Service through Out-of-the-
box projects that will benefit ACSAT/branches
as an avenue of support nationwide.
 Add to income of ACSAT/branches
 save what otherwise was supposed to be
expense

3. Business Development
Projects
 Acsatians Journal
 Billboard & LED
 IELTS
 ACSAT Power Seminars
 Market Scholarship and Study Grants
 ACSAT Website as Ad Selling Medium
 Ms. ACSAT Teen Edition
 Brand Assurance - Branch Coordination for unified
campaigns
 Other Possibilities

4. ACSATIANS JOURNAL
ROLL-OUT PLAN FOR
2010

5. The Journal
The main print media of ACSAT, it is sought
after by students every printing.

The magazine is:
Viable for business
Innovative & Trendy
Specific to captured target market

6. The Journal
Size: 8 ½ in. x 11 in.
Frequency: twice annually
Circulation: 3,000 copies
Readership: est. 30,000 (ave. 5 per family of
student, with 2 loyal friends or kabarkada outside
school)
Territory: ACSAT Campuses
Cost to production: est. Php 80,000

7. ACSAT will become the all in one power packed version of all these magazines!
Layout Plan

8. Business Plan
Sell magazine space to companies and other groups
AD SPONSORS who want to target our ACSAT
students. Top of mind would be existing partners
with ACSAT such as Jollibee, PLDT, Boracay
Regency, Josiahs Catering. Other sponsors to
follow such as for fast food, mobile, apparel, health
and metro care.

9. Rate Card

¼ Page Php 2,500.00
Flyer Inserts Php 3,000.00
1/2 Page Php 4,000.00
Front Cover Page Out FCPO Php 5,000.00
3/4 Page Php 6,000.00
Whole Page Php 8,000.00
Whole Page Spread Php 16,000.00
Center Spread Php 17,000.00
Inside Back Cover (IBC) Php 18,000.00
Inside Front Cover (IFC) Php 18,000.00
Back Cover (BC) Php 20,000.00

10. Marketing Plan
Sponsorship sizes with cost estimates 2010

¼ page – Php 2,500

11. Marketing Plan
Sponsorship sizes with cost estimates 2010

inserts – Php 3,000

12. Marketing Plan
Sponsorship sizes with cost estimates 2010

1/2 page – Php 4,000

13. Marketing Plan
Sponsorship sizes with cost estimates 2010

Front Cover Page Out FCPO – Php 5,000

14. Marketing Plan
Sponsorship sizes with cost estimates 2010

3/4 page – Php 6,000

15. Marketing Plan
Sponsorship sizes with cost estimates 2010

Whole page – Php 8,000

16. Marketing Plan
Sponsorship sizes with cost estimates 2010
Whole page spread – Php 16,000
Center spread – Php 17,000

17. Marketing Plan
Sponsorship sizes with cost estimates 2010
Inside back cover (IBC) – Php 18,000
Inside front cover (IFC) – Php 18,000

18. Marketing Plan
Sponsorship sizes with cost estimates 2010

Back cover– Php 20,000

19. Marketing Plan
Pages must total Php 80,000 by sponsors

Ex.
32 ¼ page ads = 80,000
20 ½ page ads = 80,000
14 ¾ page ads = 84,000
10 whole page ads = 80,000

20. BILLBOARD AND LED
ROLL OUT PLAN

21. Quezon City
Supplier: OUTCOMM
ACSAT History: ACSAT
LED ads project running in
Camp Aguinaldo, EDSA
LED and Meralco Ave.
LED.
Options:
1. Free rent
2. ACSAT Funds
construction,
OUTCOMM
markets service.
3. Profit sharing
50-50.

22. Quezon City
Assuming free rent:
Supplier pays for the electricity,
maintenance.
60% supplier, 40% ACSAT

ACSAT
saves Php 150,000 per month

makes money through
sponsorships reaching up to est.
50,000 per major school event

23. Cabanatuan
Rent: 30,000 one face (60,000 for 2
faces)
Return of Investment: 5 months
after completion
Profit: 300,000; 5 months after ROI.



ACSAT GIANT BILLBOARD LOCATED AT
ADUAS CENTRO

24. Cabanatuan
Supplier: PINTA BY
ERROL
ACSAT History: Owner is an
ACSAT Alumnus.



ACSAT GIANT BILLBOARD LOCATED AT
ADUAS CENTRO

Qty. Unit Description Unit
Price
Price
40 bags Northern Cement 280 11,200
80 Pcs. Angle bar 3/16 x2 420 33,600
18 Pcs. Angle bar ¼ x4 3,120 56,160
25 Pcs. Angle bar ¼ x3 1,720 43,000
15 Pcs. Angle bar 3/16 x1 ½ 320 4,800
15 kilos Welding rod 85 1,275
4 Trucks Gravel 2,000 8,000
Total Materials Cost 158,035.00
Labor Cost 120,200.00
Engineer
City Engineering Office
TOTAL 278,325.00

26. IELTS
ACSAT IELTS Incorporated Curriculum as Preparation Center (acad) and
Processing Agent (Placement)

Initial Investment total – Php 24,200.00 above devaluation and labour cost
Price per student total – Php 500.00 for graduating students in both bachelor and
technical courses.
Estimated Profit Gross Gain – Php 300,000 per school year for ACAD 600
students at ACSAT QC.

Placement only processes with British Council as tie-up with benefits other than
monetary.

Return of Investment – One (1) Semester plus a chance for ACSAT students to
pass the British Council IELTS Exam and work abroad better.

27. IELTS
For ACAD Investment

IELTS exam for two (2) ACSAT Trainers : Php 18,000.00
Modules
The Instant IELTS CD : Php 3,200.00
Step up to IELTS with CD : Php 1,500.00
Action Plan for IELTS with CD : Php 1,500.00

Total : Php 24,200.00

28. IELTS
For Placement - Authorised IELTS Registration Agent – ACSAT helps provide accurate
information on the test to assist candidates with the application process.

British Council Offer
 Provide printed information on the IELTS, application forms and all promotional
materials.
 Initial training and support for Registration Agent’s staff in IELTS customer service
standards.
 Providing assistance with difficult enquiries and handling and handling the processing
 Administration of the entire testing process including release of results 10 working days
after the test
 Free courier delivery to all our agents and we also pay a handling fee for every
candidate who takes the exam outside of Metro Manila.
Depending on the volume and/or frequency with which the agent submit
applications we can offer higher levels of value adding service. This may
include presentations and seminars, invitations to Council events,
subscription to UK Link magazine, complimentary materials and pre-testing
opportunities for the agents’ candidates.

29. POWER MANAGEMENT
SEMINARS

30. POWER MANAGEMENT SEMINARS
Unlike e-Services
Workshops, these
management courses
stem from ACSAT
ACAD Branch
professors re-invented
modules sold to
corporations and other
interested parties such
as cooperatives,
foundations, small
business companies to
improve their employees
skills at work.
Investment -

31. Ms. ACSAT
Teen Edition

32. MS. ACSAT TEEN EDITION
To effectively replace Iya Villania, Contestants will
come from 3 feeder schools per branch.
Qualifiers must meet grades equivalent to
scholar status, meets ACSAT talent and
appearance requirements and can represent
ACSAT in all marketing and school
projects/campaigns. saves talent fees,
ACSAT.

Prizes to be given this October COS Party are:
One 4 year course (any choice), three 2 year
course (any choice)

Investment Sample to be taken from sponsors:
One 4 year course (Ex. Nursing: Php
344,000)Three 2 year course (Php 23,000
NA2 total: Php 69,000)

Total: Php 413,000

33. ACSAT Website for Ad Sales

34. Website Mediums for sponsor sales
CPM (Cost Per Mille), also called "Cost Per
Thousand (CPT), is where advertisers pay
for exposure of their message to a
specific audience.”
Per mille" means per
thousand impressions, or loads of an
advertisement.
CPC (Cost Per Click) is also known as Pay
per click (PPC). Advertisers pay each
time a user clicks on their listing and is
redirected to their website. They do not
actually pay for the listing, but only when
the listing is clicked on. This system
allows advertising specialists to refine
searches and gain information about their
market.
CPA (Cost Per Action) or (Cost Per
Acquisition) advertising is performance
based and is common in the
affiliate
marketing sector of the business.

Price to be determined.

35. Brand Assurance through
Branches

36. Other Possibilities
Porter’s Maximum Competitive Advantage




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