Ad Operations - 2025 DATA.docx asdaddaewewew

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1. Ad Operations – Data Review Jan-Sept’25
A.Total cases volumes processed across the nine reported months (January through
September 2025)
Month
TrafficCR Bidder TrafficBCR Support Request Screens
Jan-25 70 157 23 133 14 70
Feb-25 59 125 20 119 21 46
Mar-25 88 211 42 187 28 75
Apr-25 84 187 28 165 26 63
May-25 88 146 29 144 26 59
Jun-25 82 148 29 92 26 50
Jul-25 83 157 18 156 14 64
Aug-25 116 162 17 133 26 61
Sep-25 102 213 29 149 32 78
Total 772 1506 235 1278 213 566
Total Internal Errors: 53 with accuracy rate of 97.67%
Total External Errors: 0 with accuracy rate of 100%
B.Vertical wise key highlights:
Automotive dominated high-volume trafficking, while expertly managing massive
campaigns such as uploading 4,554 VDX creatives and 9,108 trackers for Lexus in
August. Along with uploading 552 VDX creatives uploaded with 892 trackers through
11 placements with approx. 204 flights for Polaris in March.
Consumer Goods achieved the highest monthly trafficking volume in April 2025
with 98 cases completed. Executing unique tracking setup for client reporting
objectives based on pollen levels for Claritin in September.
Media & Entertainment delivered reliable performance by successfully managing
intricate setups, notably implementing 736 trackers under a unique campaign
configuration for the Connecticut Lottery. Along with a vast setup of Ohio Lottery
with approx. 50 VMG creatives were uploaded.
Travel maintained strong capacity for highly complex projects, including building
175 strategies with complex unique Zip targeting for Playa Hotels & Resorts in July,
and efficiently trafficking extensive creative sets 322 VDX creatives for Choice
Hotels in September.
Emerging proved to be a powerful and consistent high-volume contributor, leading
total cases in February (71) and May (126), and excelled in complex Bidder execution
(58 strategies built for Kent State University in March) & excelled the vast setup of
Shipley Do-nuts & McDonalds.
Financial Services demonstrated strong trafficking capacity, efficiently handling
large creative volumes like 400 creatives and 1,600 trackers for The Auto Club
Group in January, and managing 187 third-party creatives for American Express in
August.
Pharma excelled in specialized trafficking complexity, managing highly intricate
Bidder campaigns with 56 Strategy Groups for Blincyto in January & TUMS
campaign with multiple placements & creatives.

2. Retail showcased expertise in high-volume dynamic creative trafficking, exemplified
by deploying 544 Dynamic VMG creatives and 2,356 unique trackers for CVS
Pharmacy in August, alongside building 50 strategies targeting over 200 DMAs in
Bidder9.
C.Here is the month-wise summary of Launched Campaigns volume:
Month Total Launched
Campaigns
Total Internal
Errors
Internal Error Accuracy
Rate
Source
Jan 2025383 11 97.13%
Feb
2025
323 13 95.98%
Mar
2025
528 20 96.21%
Apr
2025
464 2 99.57%
May
2025
407 5 98.77%
Jun
2025
351 2 99.43%
Jul 2025414 1 99.76%
Aug
2025
414 0 100.00%
Sep 2025414 0 100.00%
Key Trends in Launched Campaigns
1. Peak Volume: The highest number of campaigns launched was 528 in March 2025.
2. Lowest Volume: The lowest monthly launch volume was 323 in February 2025.
3. High Accuracy Achievement: The period from August to September 2025 saw the team
achieve 100.00% Internal Error Accuracy in Trafficking, with 0 internal errors recorded
for 414 launched campaigns in August and 414 launched campaigns in September.
D.Geo Wise highlights:
USA Dominance: The United States (USA) overwhelmingly dominates the
analytics, recording 463 total Traffic, 976 total CR, and 305 total Screens, far
surpassing all other regions combined
Top Runners-up: While ranking second in traffic (43), New Zealand reported
data only from February 2025 onward. Canada (39 Traffic) secured the second-
highest figures for both Screens (53) and total CR (79) across the eight-month
period