Adidas Management and Managerial Structure

Adidas Management
Organizational structure
Planning of adidas
organizing of adidas
controlling of adidas
leading of adidas

1. PRESENTATION OF CASE STUDY (ADIDAS) NAME: MUHAMMAD UMAR IRSHAD ROLL NO: 9181120 SYSTEM ID: NUML-F18-32968 SUBMITTED TO: DR. HINA REHMAN

2. CONTENTS INTRODUCTION TO ADIDAS HISTORY OF ADIDAS STRONG MANAGEMENT OF ADIDAS WHAT IS MANAGEMENT FUNCTIONS OF MANAGEMENT ADIDAS MANAGEMENT PLANNING PLANNIG OF ADIDAS END-TO-END PLANNING MISSION OF ADIDAS OBJECTIVES AND GOALS OF ADIDAS STRATEGY OF ADIDAS ORGANIZING ORGANIZING TECHNIQUES OF ADIDAS COMPETITORS OF ADIDAS ORGANIZATIONAL STRUCTURE OF ADIDAS GRAPHICAL REPRESENTATION OF ORGANIZATIONAL STRUCTURE OF ADIDAS LEADING LEADERSHIP OF ADIDAS STRATEGY OF LEADERS IS ADIDAS CENTRALIZED OF DECENTRALIZED CONTROLING CONTROL IN MANAGEMENT OF ADIDAS WHAT DOES CONTROLLING MANAGEMENT OF ADIDAS INCLUDES?

3. THE END

4. INTRODUCTION TO ADIDAS Adidas  is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after  Nike. It is the holding company for the Adidas Group, which consists of the  Reebok  sportswear company.

5. HISTORY OF ADIDAS The company was started by Adolf Dassler  in his mother's house he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival

6. STRONG MANAGEMENT The strengths of ADIDAS are strong management team and good corporate strategy in North American and overseas markets, brand recognition and reputation, diversity and variety in productions offered on the web (footwear, apparel, sporting, equipment, etc.), strong control over its own distribution channel, strong customer base, and strong financial position with minimal long term debts. Weakness of ADIDAS is negative image portrayed by poor working condition in its overseas factories, and E-commerce is limited to USA.

7. WHAT IS MANAGEMENT Management is the coordination and administration of tasks to achieve a goal. Such administration activities include setting the organization’s strategy and coordinating the efforts of staff to accomplish these objectives through the application of available resources. Management can also refer to the seniority structure of staff members within an organization.

8. FUNCTIONS OF MANAGEMENT The four basic functions of management are P lanning   Organizing   Leading C ontrolling These functions work together in the creation , execution and realization of organizational goals .

9. PLANNING Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives. Planning requires that managers  be aware of environmental conditions facing their organization and forecast future conditions.

10. COMPONENTS OF PLANNING

11. ADIDAS PLANNING The slogan of Adidas is “Impossible is Nothing”. The mission of Adidas is to be Best Sport Brand in the world. They had achieved the mission but in this strong competitive era, too many company like Nike and Reebok also want to be globally recognized brand, but they will work hard to achieve their goals. Adidas is passionate about all sports. So Adidas Company will try their best for planning new product or equipment for athletes

12. END-TO-END PLANNING As part of their End-to-End Planning initiative they have been focusing on implementing an optimized demand planning process and system more than 20 countries in Europe.

13. MISSION OF ADIDAS The  A didas  Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.

14. OBJECTIVE AND GOALS OF ADIDAS Adidas Group aims to increase their  sales  by 60% while growing their net income by 15% over the next five years, by combining technology and design to provide the best footwear to their customers, which are both professional athletes and those “inspired by sports.

15. STRATEGY OF ADIDAS They set up a dedicated Profitability Management department to monitor macroeconomics trends, forecast the impact on product and supplier cost and devises their supply chain profitability strategy.

16. ORGANIZING Organizing or organizing is the establishment of effective authority relationships among selected work, persons and work places in order for the group to work together efficiently. Or the process of dividing work into sections and departments.

17. ORGANIZING TECHNIQUE OF ADIDAS The  Adidas Group comprises of a four person executive board, including one Chief Executive Officer and three board members representing the shareholders and six members representing the staff. The Supervisory Board advices and supervises the executive board in matter concerning the management of the company.

18. COMPETITORS OF ADIDAS Competitors of Adidas include: Nike Gucci Puma Lacoste Reebok Converse

19. ORGANIZATION STRUCTURE OF ADIDAS Due to the combination of the  functional  design on the top and the matrix design on the middle and lower level, the A didas Group can be seen as an ambidextrous organization.

20. GRAPHICAL REPRESENTATION OF ORGANIZATIONAL STRUCTURE OF ADIDAS

21. WHAT IS LEADING Leading involves the social and informal sources of influence that you use to inspire action taken by others. If managers are effective leaders, their subordinates will be enthusiastic about exerting effort to attain organizational objectives.

22. LEADERSHIP OF ADIDAS In Adidas, they take this very seriously, and constantly make efforts into motivating our employees. They do this through the means of contests, competitions, rewards, promotions and fun events such as Employee Banquets.

23. STRATEGY OF LEADERS The corporate level strategy of Adidas focuses on innovation, trying to produce new products, services and processes in order to cope up with the competition. In 2014 centralized Sales Strategy & Excellency team was created to support all market across the globe and managed by the Global Sales function.

24. IS ADIDAS CENTRALIZED OR DECENTRALIZED? Adidas has operated in a decentralized manner, with separate operating units independently choosing software that suited their internal preferences and geography.

25. WHAT IS CONTROLLING Control is a function of management which helps to check errors in order to take corrective actions. This is done to minimize deviation from standards and ensure that the stated goals of the organization are achieved in a desired manner.

26. CONTROL IN MANAGEMENT OF ADIDAS Controlling of components of Adidas’s framework is one part of administrative control to achieve successful results. Other administrative control components are financial management, consistence, quality and hazard management, feedback mechanisms, performance administration, arrangements and techniques and research and pattern investigation. These components are utilized by administrators to convey to achieve an objective, track exercises toward the objective, control practices, and arrange endeavors and choose what to do.

27. WHAT DOES CONTROLLING MANAGEMENT OF ADIDAS INCLUDES? The management capacity of Adidas’s controlling includes the feeding back of data about the outcome and results of work exercises, joined with exercises to development and contrast results and plans