Adtima_Zalo Tết 2024_Fullscreen Sticker Sponsor_ENG_231116.pdf

Zalo Tết 2024_Fullscreen Sticker Sponsor. Chỉ dành cho dịp đặc biệt là Tết 2024.
Nhãn hàng sẽ được sở hữu 3 vị trí sticker/12 vị trí sticker của Zalo.
Món quà đặc biệt dành tặng tới khách hàng của mình đúng không nào?
Liên hệ: 0911 246 793 để được tư vấn thêm thông tin và nhận được báo giá nhé!

1. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
Zalo
Fullscreen Sticker
VIETNAMESE NEW YEAR 2024

2. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
Through wishes, we express our deepest
sentiments and aspirations for well-being
and prosperityin the upcoming year to our
loved ones.
TET IS A TIME FOR
HEARTFELT EXCHANGES OF WISHES
It serves as an opportunity for
brands to present visually in this
meaningful moments to
associate brand images with Tết
which make brand more
remarkable to consumers

3. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
ZALO FULLSCREEN STICKER IS NOW
A LIVELY, CONVINIENT WAY TO CONVEY WISHES
154M
173M
229M
202120222023
Total Sent Fullscreen Stickers
The demand for using Fullscreen Stickers to send Tet wishes is increasing significantly.
The number of Sent Fullscreen Stickers has been
escalating by 22%in average per year
Source: Zalo Fullscreen Stricker Report 2021, 2022, 2023
56%
Increase in the number of
users sending Fullscreen
Stickers from 2022 to 2023

4. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
Users send the most stickers on
the first day of the new year
Lunar New Year EveFirst DaySecond DayThird Day
49M
160M
5M13M
Source: Zalo Fullscreen Stricker Report 2023
Fullscreen Sticker only available from New Year Eve to Third Day of new year

5. ZALO FULLSCREEN
STICKER PACKAGE
@2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission

6. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
2024 FULLSCREEN STICKER CONCEPT
CONTENT
DIRECTION
Prioritize sincere wishes:
•Thumbnail: Prioritize using familiar 3 or 4 word phrases for
quick scanning and easy sharing (An khang thịnh vượng,
Tiền vào như nước, ...).
•Wishes: Include couplets, poems, etc., and customize them
to be relatable for users to send wishes to everyone.
DURATION10s
VISUALTraditional, familiar, imbued with national identity
SOUND
Brands can select music for the full-screen sticker in 02 ways:
(1) Using free-to-commercial music
(2) Choosing a branded song / native song from an artist
Note:
•Brand must have a license for the selected song
•The selected song must align with Zalo guideline
*Scan to explore
Fullscreen sticker 2022
SCAN FOR DEMO

7. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
HOW BRANDS ENGAGE WITH USER THOUGH
FULLSCREEN STICKER
Source: Zalo Fullscreen Stricker Report 2021, 2022, 2023
MOM
DAD
CO_WORKERS
BEST FRIENDSUsers can send Fullscreen Stickers
to people within their social circle
1 user sends 13 Fullscreen stickers
during deployments on average
When the recipient clicks on the sticker, it will
expand to fullscreen, featuring brand
elements with dynamic motion effects
*Click to
explore more

8. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
DOMINANT USAGE OF STICKERS IN THE FIRST ROW
The 1strow Fullscreen Stickers of 2022 accounts for
57,8% of the total Fullscreen Stickers sent
The 1strow Fullscreen Stickers of 2021 accounts for
54,6% of the total Fullscreen Stickers sent

9. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
FULLSCREEN STICKER SPONSOR PACKAGES
1
2A
3
PACKAGENet Package Benefit
EST
PERFORMANCE
(Lượtsửdụngsticker)
EST
PERFORMANCE
(Lượthiểnthị)
ECONOMY
Economy A 3,470,000,000Slot 1 Only + Production Fee 126,000,000
Economy B1,670,000,000Slot 2 Only + Production Fee 52,000,000
Economy C 450,000,000 Slot 3 Only + Production Fee 12,000,000
Premium
Economy 5,600,000,000 Slot 1 + 2 + 3 + Production Fee 190,000,000
PREMIUM
Premium A 1,365,000,000 Slot 3 + Masthead Discovery +
Production Fee 12,000,000 240,000,000
Premium B3,820,000,000 Slot 2 + Masthead Feed +
Production Fee 52,000,000 560,000,000
EXCLUSIVE
First Class 8,980,000,000
Slot 1 + Sticker Banner +
Masthead Inbox + Production
Fee
126,000,000 2,720,000,000
PRESIDENT
President
Package 14,150,000,000
Slot 1 + 2 + 3 + Sticker Banner +
Zalo Masthead (Feed, Inbox,
Discovery) Production Fee
190,000,000 2,720,000,000
CLICK HEREMore detail:
2 2B2C
3A3B3C

10. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
ZALO MASTHEAD INBOX
Est imps: 1.200.000.000
ZALO MASTHEAD
(Zalo Feed)
Est imps: 840.000.000
ZALO MASTHEAD
(Discovery Tab)
Est imps: 360.000.000
EXCLUSIVE ZONE TO PROMOTE FULLSCREEN STICKER
ICON SEASONAL AT CHAT BAR
Est reach: 2.400.000.000
STICKER BANNER
Est imps: 2.400.000.000
Target Audience
All Zalo users: 75M
From Feb 8th– Feb 11th
(giao thừa to mùng 3)
Duration

11. @2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission
THANK
YOU
@2023 Adtima Proprietary and Confidential -Do not duplicate or distribute without written permission