Advert Propersol

336 views 7 slides Nov 16, 2011
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MyAdvert. ToyWatches I am advertising white toy watches to the audience

Ideologies The ideologies of my advert is to make the reader have the perspective that my product being advertised is related to words such as expensive , good quality and high fashion.

Primary audience The primary audience that my product is targeted at is for people who consists in the ‘GROUPIES’ lifestyle category as they want to be accepted by the people around them so they would use my product to impress their friends. The gender I think my product would be more appropriate with would be both male and female as my product is a unisex product. I see people who consists of the age from between 12-20 buying my product.

Secondary audience My secondary audience may be older people who consists from the age of 21-30 or even older. This may be because my product has a very mature touch to it so older people may buy this because they like the look of it or they want to feel younger than how they actually are.

Maslow’s Hierarchy of needs The needs that I will be targeting in my audience will be the ‘ ESTEEM’ As people may buy this to impress their and friends and to even look cool.

persuasive techniques The persuasive techniques that I will be using in my advertising will be the use of ; Repetition ; Slogans, Images, brand names. Remains in people’s memories for long after the advertising champagne has finished. Warm & Fuzzy; uses sentimental images to sell products. Beautiful people; uses good looking models as if telling us we will look like them or look as cool as them if we use the product.

colours The colours that will be more dominant in my advert will be the colour white and silver as that is the only colour used in my product. I may also use the colour peach as it goes well with my two first colours.
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