Advertisement commercial for health 10 10

Video advertisement commercial rubrics

1. Criteria Excellent (10) Good(8) Satisfactory(6) Needs Improvement(4)
Creativity and
Originality
Highly creative and
original; engaging
concept.
Creative and
somewhat original;
engaging
Some creativity;
somewhat familiar
concept.
Lacks creativity; unoriginal
and unengaging.
Product/Brand
Presentation
Clear and compelling;
effectively highlights
features.
Clear with good
emphasis on key
features.
Basic presentation;
some features unclear
or overlooked.
Inadequate presentation;
features not highlighted.
Visual & Audio
Quality
High-quality visuals and
audio; professional
appearance.
Good quality; minor
issues with visuals or
audio.
Acceptable quality;
noticeable issues
present.
Poor quality; distracting
issues with visuals/audio.
Script & Messaging
Well-written; strong,
clear, and persuasive
messaging.
Clear script with
mostly effective
messaging.
Basic script; some
unclear or less
persuasive elements.
Unclear or ineffective
script and messaging.
Time Management
(45-60 sec)
Ad adheres to the time
limit of 30-60 seconds;
well-paced and
effectively timed.
Ad is within the 30-60
second limit with
minor pacing issues.
Ad slightly exceeds or
falls short of the time
limit; uneven pacing.
Ad significantly over or
under the 30-60 second
time limit; poor pacing.
TOTAL: 50points
Video Commercial Advertisement Rubric