Advertisement Writing.pptx

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1. How To Write An Effective Advertisement Prepared By Sushma Singh Writing Section- CBSE Class 12 English Format, Essential Details, Tips , Solved Samples & MCQs must not miss

2. INTRODUCTION What is an Advertisement? An advertisement is a potent tool to attract the attention of the public and the masses regarding various products , services or publicizing a job vacancy or matrimonial proposal or for giving information about missing persons, documents, pets etc. Newspapers, magazines, TV, radio, leaflets, pamphlets etc. are extensively used for such purposes.

3. 1.Situation Vacant( written by an employer) 2. Situation Wanted( from a job-seeker’s side) 3. TO-LET( ones looking for tenants) 4. Accommodation Wanted( ones looking for space on rent) 5. For Sale/ Purchase 6. Travel and Tours 7. Lost and Found 8. Matrimonial

4. MAIN CHARACTERISTICS Classified Commercial/ Display 1. They are placed by individuals to promote goods or services available or needed . 1. For publicity and promotion of products , services or some events. 2. Brevity is the principle. As the advertisers are billed by the word or the line . Do not make full sentences.They are written in short sentences ,phrases and words . They are s imple, factual, occupy less space and are economical . 2.Visually attractive- There should be perfect blend of content and style, occupy more space and so cost more. 3.Clearly state the category like ‘ For Sale’ , ‘ To-Let’ etc at the top as a heading/title. 3. Catchy slogans, punch lines, witty expression and pictures or sketches, varying font size or shape. 4.Give all necessary details in brief using commas. Mention Preferences. 4.Details regarding the product/ event/ courses etc. 5.Salary/Rent/Price/Cost/Discount 5. Mention special offers or discounts( if any) 6. Contact Details- Name , Address, Phone no./ Email id( always add contact details in form of…. 6. Contact Details- Issued by(name of the agency/institution/organisers etc.) and address. 7. Put the matter in a box and the prescribed limit is 50 words. 7. Put the matter in a box and write it in 50 words.

5. FORMAT FOR SALE (Heading in block letters) AVAILABLE( first word should be in block letters) for sale a……………….(What, features, in what condition, expected price)………………………………………………………………………………….. ………………………………………………………………………………………………………..Interested parties may contact Mr…………..Address………..or call on………..

6. SAMPLE & DETAILS OF A CLASSIFIED ADVERTISEMENT Essential Details Preferably begin with ‘ WANTED/ REQUIRED Name the Company and indicate the post State the qualifications, age and experiences Give preferences Salary and perks State mode of applying/interview procedure Contact address and phone number/ email SITUATION VACANT REQUIRED a competent, dynamic and experienced clerk for a leading company in Patna. Qualification: Graduate . Experience: min. 3 years. Age:25-30 years. Computer literate candidates will be preferred. Attractive salary besides other perks. Apply with updated resume within 5 days to General Manager, ABC Ltd, Delhi or email at …………

7. SAMPLE & DETAILS OF A CLASSIFIED ADVERTISEMENT FOR SALE AVAILABLE for sale white Maruti 800 DX, 2004 model in excellent working condition . Scratch less, self driven with all accessories intact. Average 18 km a litre. Owner leaving for USA. Expected price 1.20 lacs. Interested parties may contact : Amarnath, 26 Janakpuri , New Delhi or call on 98350XXXXX. Essential Details Preferably begin with ‘ AVAILABLE FOR SALE/PURCHASE’ Type of accommodation/Vehicle/ Property/Household item Brief description( size, floor, location brand, model, mileage , colour, working condition etc. Price offered/ expected Contact address and phone number/ email FOR PURCHASE REQUIRED a spacious and well-built 3BHK flat at prime location in Delhi. East facing, semi-furnished, Italian flooring with modular kitchen. Ground floor preferred. Reasonable price. Interested parties may contact: R. C. Sinha, 26C, Harrison Road, Delhi or call on 98350XXXXX .

8. SAMPLE & DETAILS OF A CLASSIFIED ADVERTISEMENT Essential Details Preferably begin with ‘ WANTED/ AVAILABLE Type of accommodation Brief description- location , proximity to market, floor, garage, lawn Give preference of tenants- family, company lease etc. Rent expected Contact address and phone number/ email TO- LET AVAILABLE on rent commercial space measuring 200sq.ft. in Greater Kailash-II. Ground floor , connected with road from two sides. Adjacent market and police station. Parking facility available . Suitable for Banks and Restaurants. Interested parties may contact : Amarnath, 26 Janakpuri , New Delhi or call on 98350XXXXX

9. SAMPLEs OF CLASSIFIED & commercial ADVERTISEMENTs Beat the Heat! Enjoy the cool surroundings of KULLU/MANALI Packages starting from ₹4,999 per person (Includes stay, sightseeing, food, free pick up and drop) Indulge in Adventurous Activities Fishing, Trekking, River Rafting, Paragliding Contact Us! AASTHA TRAVELS 112/C Sarojni Nagar, New Delhi-01 Get up to 50% discount on HOLIDAY PACKAGES TRAVELS & TOURS ATTRACTIVE package available for New York trip of 15 days, breakfast and dinner, stay at 3-star hotel, sightseeing included. Cost 50,000 per person. Special discount for early birds. For details contact: Sita Travels, 227 Jagriti Enclave, Delhi or call on 99120XXXXX

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11. MCQ Questions For Practice 1.Which of these is cheap and informative medium for an advertisement? A. Television B. Newspaper C. Magazine D. Cinema 2. In Situation Wanted case, for hiring a tech. executive, it is imperative you ask skills limited to the……. A. Communication Skills B. IT Department C. Personality D. None of the above 3. Your lovely cat named Tessa is missing . Which of the following details will you provide? A. Physical Description B. Identifying Features C. Missing Details& Reward (if any) D. All the above 4. What do the most buyers want when searching for a used car to purchase? A. Honest Description B. Overly Description C. Details of all its maintenance D. Both A & C 5…………………….. classified advertisement is drafted for person looking for place on rent. A. To-Let B. For Purchase C. Accommodation Wanted D. None of these