Advertisements-Classifieds class 11 writing skills

class 11 notes on advertisement

1. WHAT IS AN ADVERTISEMENT? An advertisement is a public announcement made through a popular medium like newspapers, magazines, television, radio and the cinema. An advertisement may be displayed on a placard as well. It is non-personal, oral or visual message regarding a product, a service or an idea. PURPOSE:   An advertisement attracts immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader.

2. Main Characteristics of Classified Advertisements: Categorised into columns according to different classes. The category is stated at the top. Written in short catchy phrases and words… complete sentences NOT to be written Language used is simple, factual and formal. Short, concise and to the point. All the relevant information is provided. Contact name and address is given. Written in a box to attract attention. Word limit: 50 words

3. Type of Classified Ads Situation / Vacant Sale and Purchase To Let Lost and Found Accommodation Educational Placement services Matrimonial Packers and movers Kennel Tours and Travels Main Types of Classified Ads Situation Vacant / Wanted Sale and Purchase Accommodation Wanted / To Let Lost and Found Educational Matrimonial Tuitions Packers and movers Tours and Travels Obituary

4. SITUATION VACANT Include these Essential Details: Begin with ‘Wanted’ or ‘Required’. State the name of the Company. Mention the post and the number of vacancies. State minimum qualifications and experience desired. Give age, sex and preferential qualifications. Mention pay scale and perks. State the mode of applying clearly. End with contact address and Phone number.

5. YOU ARE A MANAGER OF ABC LTD. SECTOR 30 GURGAON. YOU NEED AN EFFICIENT DATA ENTRY OPERATOR FOR YOUR OFFICE. WRITE AN ADVERTISEMENT FOR THE ‘SITUATION VACANT’ COLUMN OF A LOCAL DAILY . SITUATION VACANT Wanted an efficient, smart and hardworking data entry operator for a leading manufacturing company in Gurgaon. Qualifications – Graduate, age 20-35 years. Typing speed 50 w.p.m. Preference to those who have 1-2 years of experience. Salary upto INR 2600000 annually. Apply with complete bio data and update resume within 15 days to ABC Ltd., Sector 30, Gurgaon.

6. SITUATION WANTED Here it is an individual who seeks a job. Include the following essential details: Qualifications and experience. Age and sex. Nature of the job sought. Minimum salary acceptable. Contact address and phone numbers. You are Shirish Saxena, a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai. Draft a suitable advertisement SITUATION WANTED SITUATION WANTED A highly experienced young export executive in a top export house needs change to some prestigious export house in Mumbai. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected: Rs35,000+perks. Send mail to [email protected] Tel. 7968xxxxxx

7. 3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD GOODS ETC. Essential Details  (General) Begin with for Sale/Purchase or Available/Wanted. Mention the type of accommodation/Vehicle/Household item. Give a brief physical description. End with contact address & phone numbers.

8. Property:  (Specific details) Specify size, floor, number of rooms etc. Mention fixtures and fittings. Give the location and surroundings Price expected/offered. Q. You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in about 50 words. FOR SALE Available at Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/Dining with full interiors, Car parking available. North / park facing, located near main market. Reasonable price. Contact: M.L. Goyal, 27263412

9. Q. You want to purchase a flat. Draft an advertisement in about 5o words for a newspaper, detailing your requirements and your capacity to pay. PURCHASE of PROPERTY WANTED DLF Flat in South City / DLF Colony with three bed-rooms, D/D with family lounge. Corner flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact Anil Gupta. [email protected]. Phone [phone].

10. Household goods:  (Specific details) Mention brand, model, year of manufacturing. Specify material, in case of furniture. Give the present condition. Quote price offered/expected. You want to sell your printer. Write a suitable advertisement in about 50 words to be published in the ‘For Sale’ column of a local daily. FOR SALE Available 2010 model Canon Printer in excellent working condition. Brand new look. Expected price around 3000. Interested parties may contact on weekends: R.C. Sangar. Tel [phone]

11. Vehicle:  (Specific details) State model/year of manufacturing. Specify the condition/mileage done. Give colour, accessories etc. Price expected/offered. Q. You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For sale’ columns of The Times of India. FOR SALE Available Maruti 800 DX, 2000 Model in excellent working condition. White, scratchless, self driven, sparingly used. Average 18 km a litre. All accessories intact. Expected Price not below 1.40 lacs. Contact. Malhotra, 24673289

12. FOR PURCHASE Wanted a second hand Hero Honda motor cycle latest model in excellent running condition. Average around 40 kms per litre. Complete Documents. Tax paid. Price not to exceed 26,000. Interested parties to contact. S.K. Joshi, Phone [phone] Q. You want to purchase a second-hand Hero Honda motor-bike. Draft a suitable advertisement in about 50 words for publication in a local daily.

13. ACCOMMODATION WANTED / TO LET Essential Details: Begin with ‘Available’ or ‘Wanted’. State the type of accommodation to let or required on rent. Give brief description of the accommodation. — size, floor, No. of rooms etc. — fixtures and fittings. — location and surroundings. Rent expected etc. Contact address and phone number.

14. ACCOMMODATION WANTED Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact G.M., Coal India, 35 Asaf Ali Road, New Delhi. Phone: [phone]/ [email protected] Q. You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a guest house for the company.

15. TO LET Available on rent  a newly built house in Vijay Vihar. Four bedrooms with attached baths, a drawing-cum-dining room, a large kitchen, and a balcony. Garage with car parking facility available. Expected rent to be around 50,000-70,000 p.m. Family preferred. Contact Shalini – 7503391356 Q.  You are Aman / Shalini of 98, Vijay VIhar, Haryana and wish to let out your newly built house. Draft an advertisement in not more than 50 words for publication in the ‘To Let’ column of Hindustan Times giving all necessary details.

16. BRIDE WANTED A 30yr old, 6’, Harvard Educated MBA, MNC executive working in Singapore looking for like minded Punjabi bride. Girl should be educated, fair, tall, elegant and slim willing to relocate to Singapore. Contact Post Box 678, TOI, New Delhi or call 8978864520.