Advertising Plan Sample

1. Food for the Soul DE LA SOUL CATERING

2. Target Audience & Market All genders All ages African American families Ethnic/ Rural locations Parties/ Corporate events/ Weddings Church events Funerals All income levels Smaller households/ Empty nesters

3. Budget Estimate

4. Sales Goals

5. Product Attributes & Benefits Telephone/ online ordering Mobile app service available Same-day delivery Single-plate options Corporate/ Event discounts Wait staff/ Servers available $$ Gluten-free options Food made fresh to order

6. De La Soul’s Message De La Soul Catering delivers deep down southern home cooking to families, parties, and corporate events that are ready to chow down on some delicious, homemade soul food. All food is made fresh to order and prepared with love using secret family recipes dating back to the early 1900’s. From our succulent & crispy fried chicken, to our famous butter mashed potatoes and collard greens, De La Soul is here to warm your hearts and fill the bellies of your family and friends. We invite you to see what everyone is talking about. Place your orders with us today!!

7. Campaign Media Business cards can be handed out at events. Social media can be tagged and passed on, reaching 1,000’s. Allows photos and reviews. Circular Ads get into local households. Personal website will give discounts for ordering online and leaving a review. Radio reaches local audience. Will announce coupon codes for listener use.

8. Length of Campaign De La Soul’s current campaign will continue consecutively for two years. After two years and if significant growth is seen, campaigning through local radio and circular ads will be broadcasted simultaneously only, during the holiday season. All other forms of media will remain.