Ael ltd profile

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1. Automatic Electric Ltd.

Company Profile:

Automatic Electric Ltd was founded in 1942 by the late Mr. M. G. Bhat and the late Mr.
L. R. Aneja. At present, the Company is managed by professional Board of Directors,
headed by Mr. S. D. Bal and Mrs. V. S. Bal. From its inception has been a pioneer in the
field of Electrical Instruments, Power Systems and Instrument Transformers in India.

The Head Office and Instrument Division of Automatic Electric Ltd are housed in a
50,000 sq.ft. four storey complex in Central Mumbai. The Power Systems Division operates
out of separate factory at Wagle Industrial Estate in Thane adjoining Mumbai.

In India the Company's products are sold through an extensive network of dealers and
branches. The company has branches with service facilities at Bangalore, Chennai, Kolkata
and Secunderabad while it has an exclusive Sales & Service Agent in New Delhi.

The Company's products have been designed by its in-house Research & Development Dept.
which is Automatic Electric Ltd backbone. The designs used are consistent with the
best engineering practices known worldwide. Scores of engineers are involved in generating
new products and improving product design to meet customer requirement and global
challenges. The Instrument Division & the Power System Division has been accredited with
the prestigious ISO 9001 certificate by M/s BVQI since May 1997 and April 2002
respectively.

Export sales are taken care of by Resident Representatives and agents. Automatic
Electric Ltd exports its products to all parts of the world viz. Australia, U.K., New
Zealand, Italy, Germany, South Africa, the Middle East and the Far East.

Automatic Electric Ltd is now all set to move ahead with pride and confidence.
Automatic Electric Ltd is a renowned and leading manufacture catering to a wide range
of Electrical Measuring Instruments and Power System Equipments.

Automatic Electric Ltd was established in 1942 and from its inception, because of its
innovation & quality conciseness Automatic Electric Ltd had always set new bench
mark in the field of Electrical Measuring Instrumentation, Power systems and Instrument
Transformers. Automatic Electric Ltd is headed by professional team who all has
core competence in manufacturing, design and development of Electrical Measuring
Instrumentation, Power systems and Instrument Transformers and build strong company
fundamentals.

Automatic Electric Ltd believes in leveraging technology to achieve a competitive
edge. We believe that through Flexibility and adaptability to the customer requirements.
Automatic Electric Ltd is always ahead in market position by offering new products in
various range of Ammeters, Voltmeters, Stabilizers, Transformers, Power meters with latest
features at competitive prices to customers in India & across globe and keeping them
continuously delighted.

Automatic Electric Ltd strength lies in its manufacturing and strong distribution
network that spans across India and globe. The company products are sold through an

2. extensive network of dealers and branches, which are supported by our professional
marketing team. The main goal of the company has been to create and maintain the h ighest
level of satisfaction amongst its valued customers, offering an excellent quality product and
service.

Key products in Electrical Measuring Instrumentation Division manufactured by
Automatic Electric Ltd are Voltmeters, Ammeters, Frequency Meters, Power Factor
Meters, Power Meters, Electrical Transducers, Multi Function Meters, AC Energy Meters, DC
Energy Meters, and Portable Instruments up to class 0.5.

At Automatic Electric Ltd , In Power System Equipments division various type of
Rectifiers up to 5000A, Servo Voltage Stabilizers up to 3500 KVA, Current Injection Test
Units, Dimmer stat, Ultra isolation & Lighting Transformers, High Voltage Testers, Current
Transformers, Potential Transformers from 11KV up to 132 KV application are
manufactured.

Automatic Electric Ltd is now moving into the new millennium with pride and
confidence.
Old Values...New Trend… Yes... that's Automatic Electric Ltd!


Infrastructure:

At Automatic Electric Ltd , We Design, Manufacturing & Sale of Analogue & Digital
Meters, Power System equipments, Energy Savers, Lighting Transformer, LT & HT Indoor &
Out door Instruments Transformers - air & oil cool types & HV Tester in India & across the
globe.

We have our Manufacturing facilities and Research & Developme nt facilities in Maharashtra
State of India.
We manufacture Electrical Measuring Instruments, Power systems and Instrument
Transformers at different locations.

We have Head Office and Domestic Marketing Division in Mumbai which is business capital
of India.

We have our Branches in metro cities of India like New Delhi, Bangalore, Chennai,
Secunderabad, Kolkata, Pune and Bhavnagar.

We have our Regional Centers at Ahmadabad, Bhuvaneswar, Gandhinagar, Indore, Jammu
& Kashmir, Kochi, Vadodara and Surat.

We have Gulf Marketing Division in Dubai in United Arab Emirates. We render our services
to United Kingdom, New Zealand, Germany, Gulf Countries, Nepal, Pakistan, Bangladesh,
SriLanka, South Africa, Kenya, Nigeria, Tanzania, and Uganda.


HT - CT/PT Division:

We offer various products ranges through our different divisions.
In Power Control Equipments Range we have following products

3. Encapsulated Type Current Transformer
H.V. Tester
Low Tension Indoor-Tape Wound Current Transformer
Low Tension Indoor-Tape Wound Potential Transformer
Low Tension Resin Cast Current Transformer
Low Tension Resin Cast Wound Potential Transformer
Current & Voltage Transformer from 11KV to 220KV
Power Systems Division:
We offer various products ranges through our different divisions.
In Power Control Equipments Range we have following products
Dimmer stat
Transformer up to 1000KVA
Ultra Isolation Transformer up to 300KVA
Lighting Transformer
Following Products from Power division are Energy Saver Products
AC Voltage Stabilizers from 1 to 3000 KVA
Current Injection Test Unit up to 15000 Amp
Electroplating Rectifier up to 600 VDC / 10000A / 600KVA
STEP-SYN

Meter Division:

We offer various products ranges through our different divisions.
In Electrical Measuring Instruments Range we have following products:
Moving Iron Meters
Moving Coil Meters
Moving Coil Instruments
Maximum Demand Meter
Frequency Meters
Synchroscope
Phase Sequence Indicator
Power ling Transducers
Power Meters
Power Factor Meters
Portable Instruments
Programmable Multifunction Transducers

Newly we have introduced following products:
DPM RMS Meters
DC Energy Meters
Dual KWH Meters
VIF Meters
ABC 9000 Series