Agencies of public opinion

Agencies of public opinion

1. Ca-2 of pol 204 (various agencies of public opinion) SUBMITTED BY:- BHARTI DHIMAN SUBMITTED TO:- DR. GURJEET KAUR REGISTRATION NO. :- 12113789

2. WHAT IS PUBLIC OPINION? Public opinion is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them . It is basically the views of people or perspectives , norms ,beliefs , expressed by a significant proportion of a community. It particularly depicts that what people thinks about a particular thing whether it is political or anything else.

3. Minority can never be a public opinion and an opinion needs a significant quantity of people to become a p ublic opinion. Whenever the opinions of two or more views of individual interact with each other something new comes out. Books written related to public opinion:- B Y WALTER LIPPMAN PUBLIC OPINION (1922) THE PHANTOM PUBLIC (1927)

4. VARIOUS AGENCIES OF PUBLIC OPINION:- 1.} FAMILY:-   Family is considered to be the first important centre where public opinion is formed, it is the family where people learn to develop their habits, likes and dislikes. These individual with all this habits emerges in the society and learn to cooperate and non-cooperate with others. When the individual being expresses his opinion in the society that will ultimately become a part of public opinion .

5. School:- School also acts as an agency of measuring public opinion for an individual because students interacts with teachers and their peer groups and give their opinion related to various things like whether it is related to study or gossips with the other students about a particular topic.

6. Press : T he most useful and effective instrument for the formation of public opinion is the press. It is informative as well as formative of public opinion. It is a medium through which individuals get the information and news on the matter relating to national interest and public interest. A good newspaper, media, press are the mirrors of democracy. The people believe instantly without giving a second thought on whatever it is written on the newspaper or whatever they watch in the channels. Therefore, press is nothing but a strong linkage between the common people and the Government. 

7. Political Parties : it also equally plays an important role in the formation of public opinion. The leader of the political parties have a very strong impact on the ‘ people’. The political parties undertake many constructive programmes and delivers impressive speeches and conducts different events in the society so as to propagate their ideology. In this way political parties develop and strengthen public opinion.

8.  Radio, T.V. and Internet : in this age of information revolution Radio, T.V. and Internet contribute significantly to the formulation of public opinion. Radio and T.V. talks and debates act as motivating factors for the formulation of public opinion. These act as agencies of political education. Use of these during elections acts a means for making and changing public opinion.

9.  Educational Institutions: In the educational institutions classroom- lectures, speeches, meetings and seminars of different kinds are arranged. The eminent leaders, scholars, and writers participate in these meetings and assemblies and through the mutual exchange of views influence the views of the students and teachers. Also the views expressed by the teachers in their classes influence the students. At times the views thus expressed become the part and parcel of the thinking of the students. Also the syllabi meant for teaching in the educational institutions are prepared with some specific objectives. All this helps in the formulation of public opinion.

10.   Religious Institutions: Man’s political views are also influenced by his religious views. In India, especially many political parties are based on religion. Religious congregations in India always have a political face. Under the cloak of religion, political views are expressed and spread. The people ‘faithfully’ follow these views and in this way public opinion gets formulated.

11. Thank you!!!