Agricultural and allied products d

Agricultural, Allied Products, Agro Processed Products, its
status in Indian Market. Emerging Issues in the business
Agriculture Produces.
Agriculture Marketing: Concept, Definition, Scope and
Objectives, Upcoming Practices in Agriculture Marketing.
Agribusiness-Emerging Branches, Non Conventional Forms
of Agribusiness, Retailing & Merchandising of Agri
Produces, Export Potential for farm products-Supporting
Services.
Role of Agencies for promotion of Exports of Agri Products,
Role of Agencies for marketing of Agri Products, Standards
of Agriculture Produces, Organized Retailing in Agri Inputs
and Outputs.
Marketing Mix of Agriculture Products, Role of Information
and Communication Technology in Agriculture Marketing.

1. AGRICULTURAL AND ALLIED PRODUCTS (UNIT-1/1)

2. COVERAGE CONCEPT OF PRODUCT CLASSIFICATION OF PRODUCTS BROAD CLASSIFICATION OF AGRICULTURE SECTOR PRODUCTS AGRICULTURAL PRODUCTS AGRICULTURE ALLIED PRODUCTS

3. CONCEPT OF PRODUCT ECONOMISTS’ VIEW ANYTHING HAVING UTILITY IS CALLED A PRODUCT MARKETING MANAGEMENT POINT OF VIEW ANYTHING THAT IS OFFERED FOR ATTENTION, ACQUISITION AND USE OR CONSUMPTION IS CALLED PRODUCT

4. CLASSIFICATION OF PRODUCTS TANGIBILE / INTANGIBLE DURABLE / NONDURABLE PERISHABLE / NONPERISHABLE CONVENIENCE / SHOPPING / SPECIALITY CONSUMER / INDUSTRIAL

5. NONDURABLE PRODUCTS TANGIBLE GOODS WHICH NORMALLY ARE CONSUMED IN ONE OR A FEW USES

6. DURABLE PRODUCTS TANGIBLE GOODS WHICH NORMALLY SURVIVE MANY USES

7. SERVICES / INTANGIBLE ACTIVITIES , BENEFITS, OR SATISFACTION WHICH ARE OFFERED FOR SALE

8. CONVENIENT PRODUCTS GOODS WHICH CUSTOMERS USUALLY PURCHASE FREQUENTLY, IMMEDIATELY AND WITH MINIMUM OF EFFORTS IN COMPARISON AND BUYING

9. SHOPPING PRODUCTS GOODS WHICH CUSTOMERS, IN THE PROCESS OF SELECTION AND PURCHASE, CHARACTERISTICALLY COMPARE ON SUCH BASES AS SUITABILITY, QUALITY, PRICE AND STYLE

10. SPECIALITY PRODUCTS GOODS WITH UNIQUE CHARACTERISTICS AND/OR BRAND IDENTIFICATION FOR WHICH A SIGNIFICANT GROUP OF BUYERS ARE HABITUALLY WILLING TO MAKE A SPECIAL PURCHASING EFFORT

11. BROAD CLASSIFICATION OF AGRICULTURE SECTOR PRODUCTS AGRICULTURAL PRODUCTS AGRICULTURE ALLIED PRODUCTS AGRO-PROCESSED PRODUCTS

12. AGRICULTURAL PRODUCTS GOODS PRODUCED THROUGH FARMING / AGRICULTURE

13. AGRICULTURE ALLIED PRODUCTS GOODS WHICH ARE EITHER DEPENDANT ON AGRICULTURE OR ARE BY-PRODUCTS OF AGRICULTURE

14. AGRO PROCESSED PRODUCTS GOODS MANUFACTURED BY USING RAW MATERIALS FROM AGRICULTURE OR ARE PROCESSED AGRICULTURE GOODS

15. AGRICULTURAL PRODUCTS CEREALS (ALL TYPES) FRUITS (ALL TYPES) VEGETABLES (ALL TYPES) GREEN FODDER FLOWERS – FLORA AND FAUNA SPICES (ALL TYPES) PLANTS WITH MEDICINAL VALUES HERBAL TOXICANTS (TOBACO ETC.)

16. AGRICULTURAL PRODUCTS INDUSTRY RAW LIKE SUGAR CANES, RUBBER, GUMS TEA AND COFFEE BAMBOO AND CANES FOREST FOREST WOOD SEEDS COTTON AND JUTES

17. AGRICULTURE ALLIED PRODUCTS CATTLE PIGS POULTRY FISHES GOATS OTHER ANIMALS AND BIRDS DRY FODDER FIRE WOODS AGRI INPUTS

18. SUMMING UP