Agricultural extension communication.pptx

agricultural extension

1. Agricultural extension communication

2. Extension Communication is purposive. It concerns with the eliciting behavioral changes from the extension clientele. This changes in:

3. Communication is a process which is

4. Types of communication

5. Methods of communication

6. Agricultural extension depends on Trends in agricultural extension Changes in the rural community Characteristics of the New Rural Community Issues for agricultural extension in the new rural community Potential conflict & potential risk Strategies for agricultural extension

7. Risk management towards trends

8. Modern agricultural extension The modernity of agricultural extension systems is a characteristic well understood by farmers but not easily defined with specificity.

9. Still, the distinctions between modern and traditional system have powerful implications for the future development of the global extension system even though it is important to recognize that few, if any, systems fall entirely into either the modern or traditional categories

10. Trends help in Massive growth in food demand A continuing ramp up in efficiency Innovation defines success Generational transformation

11. Retail and packaging innovation drive agricultural decisions Intelligent packaging moves front and center The energy opportunity Convenience and health take center stage Direct consumer-producer relationships blossom Partnership defines success

12. New trends in extension communication Social Media

13. definition Social media are web based tools of electronic communication that allow users to personally interact with others individually or in groups for the purposes of exchanging information

14. Sharing thoughts and opinions, influencing and facilitating decision-making by creating, storing, retrieving and exchanging information in any form (text, pictures, video, ets .) by anyone in the virtual world

15. objectives To understand the functional building blocks of social media To know how the global trends in social media for agricultural development To learn about the policy guidelines for using social media To review international projects on Social Media in Agriculture and their outcomes

16. Functional building blocks of social media Social media Functionality

17. Implications of the Functionality

18. Global trends in social mediA for agricultural development

19. Facebook in agricultural development Facebook can help extension professional to: Post videos/ photos of field level activities, demonstrations, interaction with farmers and application of technologies. Share/ highlight success stories of farmers. Advertise events, exhibitions, conferences, seminars, training programs and meetings related to agriculture.

20. Create professional groups on a specific theme and share knowledge; connect with other groups, organizations. Popularize government schemes. Send alerts in case of emergency, marketing opportunities for farmers, consumer preferences.

21. Youtube in agricultural development Encourage scientists and extension personnel who work at the field level to create YouTube accounts to share agricultural related videos. Download useful agri -tech videos from YouTube and screen them on pico projects to small groups of farmers.

22. Encourage young entrepreneurs produce their success stories and best practices and upload them on YouTube. Promote use of relevant YouTube videos in building capacities of agricultural officers at the field level.

23. WHATSAPP IN AGRICULTURAL DEVELOPMENT Encourage scientists, extension workers, progressive/ innovative farmers to create WhatsApp accounts and group to network and share information. Commodity specific groups can be created and linked to input agencies.

24. Linkedin in agricultural development Personnel in agricultural institutes can connect with others in their fields. Share knowledge and resources and exchange experiences with other professionals.

25. Create groups and share developments in agriculture and allied sectors. Organizations can search for experts for involvement in specific projects or programs

26. Blogs in agricultural development Regular blog posts can compliment agricultural newsletters. Instead of sending emails to everyone in an organization, one can publish news to a blog. Sharing and validating your work before finalization.

27. Security options can ensure different users have different access rights. Invite opinions and points of view on policy issues confronting extension services.

28. Twitter (x) in agricultural development Follow individuals in agricultural sector who share their insights and influence agricultural issues. Tweet about government announcements, farmers’ schemes, events etc. with links to original sources.

29. Encourage farmers to tweet their issues, problems and post photos from the field. Farmers can publicize their products and other details from consumers .

30. New trends in agricultural social media in egypt