Agricultural Marketing

Agricultural Marketing

1. AGRICULTURAL MARKET SYSTEM

2. Agricultural Market System Agricultural Market System is the system through which goods reach markets all over the country depending on various market channels. Supermarkets sell apples from Kashmir, grapes from Nasik, tomato from Tamil Nadu etc. There is a marketing network that helps the movement of agricultural produce from the fields to shops. Agricultural Marketing is the process that includes procuring, storing, processing, packaging, grading, transportation and distribution of agricultural commodities form the field to the consumer.

3. Agricultural Market System Procuring Storing Processing packaging grading Transportation Distribution

4. Agricultural Market System Procuring Storing Processing packaging grading Transportation Distribution

5. Agricultural Market System Storing

6. Agricultural Market System Processing

7. Agricultural Market System Packaging

8. Agricultural Market System Grading

9. Agricultural Market System Transportation

10. Agricultural Market System Distribution

11. Agricultural Market System MAJOR PROBLEM IN AGRICULTURE – Low price for the produce

12. Agricultural Market System Major Problem in Agriculture – low price for the produce Reasons for low price Low prices are mainly caused by the nature of supply of agricultural products Unlike industrial products, agricultural produce come to the market together at the same time. Farmers do not have the financial capacity to wait for better prices. They do not have facilities for storing the produce. This compels them to sell their produce at low prices immediately

13. Agricultural Market System Measures taken by Government to improve Agricultural Marketing Establishment of regulated markets Provision of infrastructure facilities like roads, railways, warehouses, godowns, cold storages and processing Co-operative marketing - Co-operatives avoid middlemen and bring substantial benefits to farmers Providing price supports – Assurances of Minimum Support Price ( MSP ) for farm produce Provide credit facilities at low interest rates The above measures, along with the Public Distribution System ( PDS ) help to provide food grains at reasonable prices to the poor.

14. Agricultural Market System Emerging Alternative Marketing Channels

15. Agricultural Market System Emerging Alternative Marketing Channels Both farmers and consumers will benefit if the middlemen are removed. Many new markets where farmers sell directly to consumers have emerged. Apni Mandi (Punjab, Haryana and Rajastan) Hadaspar Mandi (Pune) Rythu Bazars (Vegetable and fruit markets in Andhra Pradesh and Telangana Uzhavar Sandies (Farmers’ markets in Tamil Nadu) Large retail chains like Big Bazar, Reliance Fresh, Spencers, More for You etc directly procure from the farmers and sell to the consumers

16. Agricultural Market System

17. Agricultural Market System The farming sector needs Diversification. Three forms of diversification are desirable Diversification of crops. This will reduce the dependence on a single crop Diversification of allied activities like livestock, poultry, fisheries etc Diversification to non-farm jobs

18. Agricultural Market System Diversification of Crops This will reduce dependence on a single crop.

19. Agricultural Market System Diversification of allied activities

20. Agricultural Market System Diversification of non-farm jobs Poultry Products

21. Agricultural Market System

22. Agricultural Market System Indian rural community uses mixed crop livestock farming system. They rear mixed livestock like cattle, goat and fowl. The important benefits of livestock farming are… Alternate livelihood Stability in income Food security Nutrition for family Fertiliser for farming Fuel for cooking

23. Agricultural Market System Operation Flood  White Revolution A landmark in India’s livestock rearing has been the implementation of “ Operation Flood” (1966) . Just as the new agricultural strategy led to Green Revolution , Operation Flood led to White Revolution. Milk production rose by more than 5 times between 1960 and 2012. Under this system, all farmers pool their milk produced and is processed and marketed to urban centres through co-operatives.

24. Agricultural Market System FISHERIES

25. Agricultural Market System FISHERIES Fishing is the source of livelihood for lakhs of people in Kerala, Tamil Nadu, West Bengal and such other coastal states Fishermen community is socially and economically backward. They face problems such as…. Under Employment Low Income Illiteracy Low Occupational Mobility Indebtness

26. Agricultural Market System HORTRICULTURE India has a rich and diverse soil and climate condition. This enables us to produce a large variety of fruits, vegetable, medicinal and aromatic plants, spices, plantation crops and flowers. India is the second largest producer of fruits and vegetables in the world.

27. Major Revolutions in India Name Purpose Green Revolution Food Production White Revolution Milk Golden Revolution Horticulture Silver Revolution Egg Grey Revolution Fertilisers Blue Revolution Fish Black Revolution Petroleum, Crude Oil Yellow Revolution Oil Seeds

28. Other Alternate Livelihood Options In the modern age, a major livelihood is Information Technology (IT). IT and IT Enabled Services (ITES) have been the fastest growing service in India during 1995 to 2015. It has created millions of jobs in the economy IT, ITES industry benefits agriculture and Rural Community in many ways Providing information to farmers on agricultural prices Providing information regarding weather Providing information about agricultural inputs IT Enables services are slowly spreading to rural areas also. Many of these employ women and thus emerges as a major alternate livelihood option