agricultural marketing - by Priya Priyadarshini

all about market its component of market and its classification of market , its objective and its scope of market and imp of agriculture marketing

1. welcome

2. AGRICULTURal MARKETING (STRUCTURE, PRINCIPLES AND DETEMINANTS)

3. Submitted to Submitted by Dr. HS. GAUR PRIYA PRIYADARSHINI 2019004267 SEC- B SUBJECT CODE- BAG 338 SUBJECT – PRINCIPLE OF INTEGRATED PEST AND DISEASE MANAGEMENT BSC HONS AGRICULTURE

4. market

5. MARKET Market:- Market word comes from Latin word “marcatus”its means a place where business is conducted. Some of the definition are given for market, one of them is market refers “not to a place but to a commodity or commodities and buyers and sellers who are in free intercourse with one another.” Component of market:- The existence of a good or commodity for transaction (physical existence is, however, not necessary). The existence of buyer and sellers. Business relation or intercourse between buyers and sellers. Demarcation of area such as place, region, country or the whole world. The existence of perfect competition or a uniform price is not necessary

6. Dimension of market:- Location Area No of commodities Time span Stage of marketing Nature of commodities Competition Marketing stages Volume of transactions Market structure :- Market structure refers to those organization characteristics of a market which influence the nature of competition and pricing, and affect the conduct of business firms. Or   Market structure refers to those characteristics of the market which affects the traders’ behavior and their performances.

7. Classification of market structure

8. Agricultural marketing

9. Agricultural marketing Agriculture fulfills the basic need of the human by providing the food. Earlier times, mostly the farmers produces the food for self consumption /exchange with other i.e. goods, grain, cash in same village pr nearby village. But now agriculture marketing is totally change like nature of environment, quality and quantity of food by using various methods, new technology, fertilizer (organic/inorganic) and new /hybrid varieties of seeds to fulfill the demand of food by increasing day by day population. Agriculture marketing is work like a pool /series between the consumers and producers and it is important element of the economy. Scope of Agriculture marketing is not only limited for agriculture product produces but also its focus the supply of agriculture inputs to the farmers.

10. Agriculture marketing is a Latin word marcatus it means a trade or a place where business can take place. It is made up of two words agriculture and marketing. We use agriculture in broad sense, for growing /raising crops and livestock. It is an integrated process of moving agriculture products/goods from the field (farm) to the consumers . Many economists give the definition of agricultural marketing , one of the definitions of agriculture marketing given by Phillip kotler “Human activity directed at satisfying the needs and wants through exchange process” Or According to Thomsen, “the study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives.”

11. Structures of agricultural marketing are:- Structure means something is in organize form and dimension in shape, size and design which evolve the purpose of performing function. Agriculture market structure means size and design of the market. It Influence the nature of competition and pricing Its Affect the traders , behavior and their performance Its Formal organization of the functional activity of a marketing institution.

12. Components of agricultural marketing structure are:- Concentration of market power Degree of product differentiation Conditions for entry of firms in the market Flow of market information Degree of integration Objectives of agricultural marketing :- To bring the producers and consumers together through a chain/series of activities and its essential part of economy. To provide additional agriculture marketing infrastructure. To promote direct marketing. Promotion of e-trade. Increase completion.

13. Scope of agricultural marketing Input marketing Output marketing Input marketing was negligible It include both product and input marketing It includes all business activities required to move a product to consumers. Advertisement Transportation Marketing of farm inputs required by farmers in the production of farm products.

14. Important of agricultural marketing:- It is important to farmers, middleman, and consumers. Its bring producers and consumers together through a chain activities. It is essential part of the economy. It is a source of our food supply It increases the farmer’s income. It play important role in growth of agro – based industries. Widening of Markets Price signals Better living Employment creation Form utility Place utility Creation of utility

15. Characteristics of agricultural commodities

16. Principles of agriculture marketing are:- Know who the customers are, i.e. could be identified as hotel, restaurants or a wholesalers. Know the customers need /want before planning to make it. How much produce. Produce the product that customers wants to buy.(not that product which are convenient to produce by producers) Delivery /distribution system should match the customer’s habits. Feedback will tell the producers whether the changes that need to be introduce or not in the product.

17. Determinants of agriculture marketing:- Bulkiness of production Irregular supply of agriculture product Processing Small size of holdings and scattered production Seasonality of production Variation in quality of product Production quality and quantity Perish ability of the product Communication factors Structural factors Physical factors Climatic factors

18. Economic factors :- It is influence by the marketing channel, costs, and margins. Wide price fluctuation without the changes in supply and demand. Marketable surplus depend on the volume of production and its price. Operational factors :- Lack of storage facility, lack of transport facility affects the agriculture market. Lack of market information, poor connectivity between buyers and sellers/customers and producers. Intuitional factors :- Lack of institution /sponsors Motivational factors :- It also affect the agriculture marketing system, illiteracy of the farmers paved the way for adoption of new method and technology.

19. Reference https://www.commercepk.com/types-or-classification-of-markets/ https://timesofindia.indiatimes.com/city/bengaluru/karnataka-kr-market-kalasipalya-market-shut-till-august-31/articleshow/77297843.cms https://en.wikipedia.org/wiki/Agricultural_marketing#/media/File:Adjamemarche2.jpg