AgroStar

IIPMB, ABMS , Presented by Pandurang

1. Presented by- Pandurang Ghadge 55

2. Introduction AgroStar aims to transform Agri-Business for farmers in rural India. AgroStar is using expertise in agronomy, data analytics and m-commerce to deliver customized solutions for the Indian farmer and helping them digitize their farms. Farmers can simply give a missed call or access companies mobile app to get solutions to their farming needs. Also buy quality branded agri -inputs like seeds, crop nutrition, crop protection and farm implements delivered right to their doorsteps. Headquartered in Pune, AgroStar currently operates in the states of Gujarat, Maharashtra and Rajasthan.

3. AgroStar sells nearly 1,000 products. These include seeds, fertiliser, pesticides and agri -implements, through its mobile-commerce platform. Farmers are required to give a missed call and the company executives do the follow-up. The company claims to receive 1,500 to 2,000 calls every day. Since its launch two years ago, the start-up claims to have received 900,000 missed calls. The average size of a transaction is Rs 1,500. With a staff strength of 100. AgroStar has two warehouses, in Ahmedabad and Pune, and most of the products are delivered using multiple channels including India Post's parcel service. Cash on delivery is the preferred mode of payment. Business model

4. FARM SOLUTIONS Real time agronomy solutions to farmers to better manage their farms. CONVENIENCE Zero travel for the farmers with products delivery at their doorstep in villages. QUALITY Provide authentic and high quality products manufactured by renowned companies. PRICE Strive to make products available to the farmer at a fair price. SERVICE Provide timely and efficient customer service when the farmer needs it EASE OF USE Information available on the AgroStar app or by giving a missed call on our 1800 number AgroStar Promise to the Farmer

5. Farming is a region-specific activity and it is going to be a big challenge for the company to cater to region-specific needs as it expands to new markets. Sourcing of quality products and keeping those in warehouses to be delivered in time is another challenge. Moreover, most of these products are procured by farmers on credit from local vendors. AgroStar will have a tough time making them switch over to cash payment. However, the biggest challenge from similar ventures, as the model is replicable. The model can be replicated. But, AgroStar need to have insights into the issues faced by farmers. For that, AgroStar executives need to travel to rural areas frequently. It is not going to be easy for today's entrepreneurs to venture into rural areas and spend time with farmers. Challenges

6. The company plans tie-ups with financial institutions, so that farmers are able to get high priced products such as agri -implements without going through the hassles of securing loans. Delivery is another area that is going to get the attention of top executives. The company currently ships products in three to six days. However, with expansion in areas far away from warehouses, it will have to look for new channel partners to deliver on time. The way ahead

7. Thank You