AI Ethics for Marketing by Slidesgo.pptx

Ciencia y fe cristiana

1. Grados de Religiosidad No es fácil hablar de Religión y religiosidad, con todas las religiones y divisiones internas. Además, de las religiones tradicionales, existen actitudes personales denominadas "religiosidades". Estas se pueden clasificar en cinco grados según la aceptación de la idea de Dios: naturalista (solo lo natural es real), del misterio (existe un misterio en la naturaleza sin carácter personal), panteísta (Dios se identifica con la realidad), deísta (Dios creador pero no interviene en el mundo), y teísta (Dios personal que interviene en el mundo). El ateísmo niega la divinidad, y el agnosticismo niega la posibilidad de conocerla. El naturalismo es una corriente reciente que busca sentido en la realidad natural, aceptando su finitud y proponiendo una ética naturalista. ✓ ✗

2. Las Grandes Tradiciones Religiosas Las grandes tradiciones religiosas, a pesar de la secularización moderna, siguen siendo mayoritarias. Las tradiciones orientales, como el hinduismo, el budismo y el taoísmo, comparten una visión unitaria de la realidad. El hinduismo es un conjunto de creencias que reconoce la divinidad en todos los seres, mientras que el budismo, fundado por Siddartha Gautama, busca superar el sufrimiento mediante la iluminación interior. El taoísmo, con raíces en Laotse , se centra en el Tao, el principio supremo del universo. Las religiones teístas como el judaísmo, el cristianismo y el islam, comparten la creencia en un Dios único y personal, destacándose el monoteísmo y la relación especial de Dios con la humanidad. ✓ ✗

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4. Table of contents 01 Introduction to AI in marketing 02 Ethical considerations 03 Transparency and accountability 04 Privacy and data protection 05 Customer trust and engagement 06 Best practices and future trends

5. Introduction to AI in marketing 01

6. Definition of Artificial Intelligence Speaking of craters, many of them were named after artists or authors who made significant contributions to their respective fields. Mercury takes a little more than 58 days to complete its rotation, so try to imagine how long days must be there! Since the temperatures are so extreme and the solar radiation is so high, Mercury has sadly been considered to be non-habitable for humans Mercury is the closest planet to the Sun and the smallest one in the entire Solar System. This planet's name has nothing to do with the liquid metal, since Mercury was named after the Roman messenger god. Despite being closer to the Sun than Venus, its temperatures aren't as terribly hot as that planet's. Its surface is quite similar to that of Earth's Moon, which means there are a lot of craters and plains

7. Ontología de los Valores Los valores tienen una estructura óntica particular donde la categoría de ser no se aplica. Los valores no son, pero poseen una objetividad y jerarquía propias.

8. Transparency and accountability Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous. It’s the second-brightest natural object in the night sky after the Moon Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon. The planet’s name has nothing to do with the liquid metal, since Mercury was named after the Roman messenger god Transparency Accountability

9. Privacy and data protection Mercury is the closest planet to the Sun and the smallest one in the Solar System The planet’s name has nothing to do with the liquid metal Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury, and its atmosphere is poisonous Earth is the third planet from the Sun and the only one that harbors life in the Solar System. All humans live on this beautiful planet Data collection Usage Consent

10. Mercury is the closest planet to the Sun and the smallest one in the Solar System. It was named after a Roman god Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury Earth is the third planet from the Sun and the only one that harbors life in the Solar System. All humans live on this planet Despite being red, Mars is actually a cold place. It's full of iron oxide dust, which gives the planet its reddish cast Gender Cultural Racial Other Bias and fairness

11. Strategies for fair AI marketing Mercury is the closest planet to the Sun and the smallest one in the Solar System. It was named after a god Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury Earth is the third planet from the Sun and the only planet that harbors life in the entire Solar System Diverse data Bias detection Auditing Despite being red, Mars is actually a cold place. It's full of iron oxide dust, which gives the planet its reddish cast Jupiter is a gas giant and the biggest planet of them all. It’s the fourth-brightest object in the night sky Saturn is a gas giant and has several rings. It’s composed of hydrogen and helium. It was named after a god Intervention Inclusive design Ethics review

12. Awesome words ✓ ✗

13. El Antiguo Testamento y el cristianismo temprano se opusieron fuertemente a la magia, viéndola como una manifestación del mal espíritu. Sin embargo, las tendencias hacia lo mágico siempre han persistido a nivel popular. La magia ha estado relacionada con la ciencia y la técnica desde la antigüedad, como en Egipto y Mesopotamia, donde la astronomía se mezclaba con elementos religiosos y mágicos. La astrología, practicada por los magos caldeos, se extendió por el Imperio Romano y sigue viva hoy en día. Incluso científicos como Kepler practicaban la astrología. La ciencia moderna, aunque racional, no ha eliminado todos los elementos mágicos, y la técnica puede parecer mágica cuando sus fundamentos no se comprenden, haciendo del tecnólogo un mago contemporáneo. La Magia ✓ ✗

14. A picture is worth a thousand words

15. Algunas consideraciones preliminares Las actitudes personales y las tradiciones religiosas condicionan su relación con la ciencia, dependiendo de su concepción de la relación entre la divinidad y el mundo. Las religiosidades como el naturalismo, materialismo y la religiosidad del misterio, cada una ofrece una perspectiva diferente en cuanto a la ciencia. Las religiones teístas como el judaísmo, cristianismo y el islam, con un Dios creador separado del mundo, facilitan una visión secular del mundo, lo que es crucial para el desarrollo científico. Las visiones religiosa y científica del mundo, aunque distintas, han interactuado históricamente, generando puntos de contacto y tensiones que serán examinadas.

16. 98,300,000 Big numbers catch your audience’s attention

17. Jupiter's rotation period 9h 55m 23s 333,000 The Sun’s mass compared to Earth’s 386,000 km The distance between Earth and the Moon ✓ ✗

18. Practices for ethical AI marketing Mercury is the closest planet to the Sun and the smallest one in the Solar System. It was named after a god Quality Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury Transparency Earth is the third planet from the Sun and the only planet that harbors life in the entire Solar System Diversity 50% 75% 25%

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22. AI ethical guidelines by country Follow the link in the graph to modify its data and then paste the new one here. For more info, click here USA Mercury is the closest planet to the Sun and the smallest one in the Solar System. It was named after a Roman messenger god Brazil Venus has a beautiful name and is the second planet from the Sun. It is a terribly hot planet and its atmosphere is extremely poisonous

23. Integrating AI ethics into marketing Define guidelines Mercury is the smallest planet Assess algorithms Venus is the second planet from the Sun Implement tools Earth is the planet that harbors life Review data Despite being red, Mars is a cold place User feedback Pluto is considered a dwarf planet Continuous monitoring Neptune is far away from us Human oversight Saturn is a gas giant and has rings Bias mitigation Jupiter is the biggest planet of them all

24. Key information at a glance! AI ethics in marketing Guiding principles Data and algorithm Privacy and consent Transparency Bias detection Human oversight Long-term impact User feedback

25. Case studies: AI ethics successes Case Description Successes Brand 1 anti-discrimination efforts Mercury is the closest planet to the Sun and the smallest one in the entire Solar System It was named after a god It is the smallest planet It has craters and plains Brand 2 campaign for real beauty Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot It is terribly hot It a very bright planet It is close to the Sun Brand 3 playlist personalization Earth is the third planet from the Sun and the only one that harbors life in the Solar System It is the Blue Planet It is where we live It harbors life

26. Ethical AI in marketing strategies Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Team 1 Team 2 Team 3 Team 4

27. Best practices and future trends 06 ✓ ✗

28. Avoiding bias and discrimination Mercury is the closest planet to the Sun Diverse data collection Venus is the second planet from the Sun Data preprocessing Earth is the only planet that harbors life Bias detection Despite being red, Mars is a cold place Fairness metrics Jupiter is a gas giant and the biggest planet Algorithmic auditing Saturn is a gas giant and has several rings Human-in-the-loop Neptune is the farthest planet from the Sun Transparent algorithms Pluto is now considered a dwarf planet Regular model updates

29. Personalization vs. manipulation Personalization Manipulation Mercury is the closest planet to the Sun and the smallest one Venus is hot and the second planet from the Sun Earth is the only planet that harbors life Despite being red, Mars is actually cold place Jupiter is a gas giant and the biggest planet Saturn is a gas giant and has several rings Neptune is the farthest planet from the Sun The Sun is the star at the center of the Solar System VS.

30. AI's impact on consumers Customer experience Mercury is the closest planet to the Sun and the smallest one in the Solar System Challenges Write the challenges here Write the challenges here Write the challenges here Data-driven insights Venus has a beautiful name and is the second planet from the Sun. It is terribly hot Challenges Write the challenges here Write the challenges here Write the challenges here Predictive analytics Earth is the third planet from the Sun and the only one that harbors life Challenges Write the challenges here Write the challenges here Write the challenges here

31. Human oversight and automation Efficiency 01. Personalization at scale 02. Data-driven insights 03. Consistency 04. Scalability 05. Strategy and Creativity 06. Automation Human oversight and automation play crucial roles in modern marketing strategies. They are both essential components that can lead to improved efficiency, decision-making, and customer experiences

32. Market size study $100M $20M $5M Outer circle Include the total size of the market, which represents the entire potential customer base for the product or service Middle circle Identify the target market for the product or service, which may be a subset of the total market based on several factors Inner circle Indicate the current market size, which represents the portion of the target market that the company has successfully captured

33. How to create a marketing strategy Initiative Objective Week 1 Week 2 Week 3 Week 4 Understanding Analyze and understand the needs of your target audience Conduct research Research existing products and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes

34. Kiran Harris Adam Hill Our team You can speak a bit about this person here You can speak a bit about this person here ✓ ✗

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