AI in Customer Experience: Regional Strategy

How a global tech firm used multi-country research to shape an AI CX strategy. Highlights: open platforms, voice authentication, and region-wise AI maturity.

https://www.netscribes.com/case-studies/ai-in-customer-experience-regional-strategy-case-study

1. A global tech firm 
sought the right path to 
scale AI-CX
Netscribes delivered answers with 
multi-country research

2. A dual-method research 
approach across 8 countries
500 CX leaders 
surveyed across 
USA, UK, KSA, 
Japan & more
16 expert 
interviews 
covering key 
industry verticals
Mapped AI 
adoption levels, 
pain points, and 
partner 
expectations
A dual-method research 

3. Prioritized use cases: voice ID, 
orchestration, flexible APIs
Messaging realigned to enterprise 
expectations
Enabled smarter market entry and 
partner alignment
Our research helped reshape
GTM and product strategy

4. Read the full case study
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