Airbnb Pitch Deck From 2008

More startup pitch deck examples here: https://attach.io/startup-pitch-decks/
AirBnb's original pitch deck from 2008. They closed a $600k seed round with this deck.

1. 1
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Welcome
9ffbiffdjn`k_cfZXcj#iXk_\ik_Xe_fk\cj%

2. 2
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Problem
Gi`Z\`jX`dgfikXekZfeZ\ie]fiZljkfd\ij
Yffb`e^kiXm\cfec`e\%
?fk\cjc\Xm\pfl[`jZfee\Zk\[]ifdk_\Z`kp
Xe[`kjZlckli\%
Ef\XjpnXp\o`jkjkfYffbXiffdn`k_X
cfZXcfiY\Zfd\X_fjk%

3. 3
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Solution
8n\YgcXk]fidn_\i\lj\ijZXei\ekflkk_\`i
jgXZ\kf_fjkkiXm\c\ijkf1
J8M<
DFE<P
D8B<
DFE<P
J?8I<
:LCKLI<
n_\ekiXm\c`e^ n_\e_fjk`e^cfZXcZfee\Zk`fekfk_\Z`kp

4. 4
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Market Validation
( nnn%ZflZ_jliÔe^%Zfd
) nnn%ZiX`^jc`jk%fi^
660,00050,000
kfkXclj\ij
)
:flZ_jlÔe^%Zfd
k\dgfiXip_flj`e^c`jk`e^jg\i
n\\b`ek_\LJ%'.&'0Æ'.&(-
)
:iX`^jc`jk%Zfd

5. 5
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Market Size
KI@GJ9FFB<;NFIC;N@;< 9L;><KFEC@E<KI@GJN&899
)9`cc`fe"
,-'D
/+D
jfliZ\1KiXm\c@e[ljkip8jjfZ`Xk`fef]8d\i`ZX
Nfic[Kfli`jdFi^Xe`qXk`fe
KfkXc8mX`cXYc\DXib\kJ\im`Z\XYc\8mX`cXYc\DXib\kJ_Xi\f]DXib\k
jfliZ\1ZfdJZfi\ (,f]8mX`cXYc\DXib\k

6. 6
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Product
J<8I:?9P:@KPI<M@<NC@JK@E>J9FFB@K

7. 7
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Business Model
N\kXb\X('Zfdd`jj`fefe\XZ_kiXejXZk`fe%
I<M<EL<
)%(9
Gifa\Zk\[Yp)'((
8M>=<<
),
/'&e`^_k7*e`^_kj
jfliZ\1.'`jXm^iffdgi`Z\fe899
KI@GJN&899
/+D
J_Xi\f]DXib\k
(,f]8mX`cXYc\DXib\k

8. 8
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Adoption Strategy
×FZkfY\i]\jk-D
×:\Y`k.''#'''
×Jldd\i]\jk(D
×<lifZlg*D"
×DXi[`>iXj/''#'''
:I8@>JC@JKG8IKE<IJ?@GJ<M<EKJ
kXi^\k\m\ekjdfek_cp
n`k_c`jk`e^n`[^\k
Z_\Xg&Xck\ieXk`m\kiXm\c[lXcgfjk`e^]\Xkli\
see all for “Octoberfest”

9. 9
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Competition
craigslist
8==FI;89C<
<OG<EJ@M<
FEC@E<KI8EJ8:K@FEF==C@E<KI8EJ8:K@FE

10. 10
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Competitive Advantages
(
jk
KFD8IB<K
]fikiXejXZk`feÆYXj\[
k\dgfiXip_flj`e^j`k\
?FJK@E:<EK@M<
k_\pZXedXb\dfe\p
fm\iZflZ_jliÔe^%Zfd
C@JKFE:<
_fjkjgfjkfe\k`d\n`k_
ljmj%[X`cpfeZiX`^jc`jk
<8J<F=LJ<
j\XiZ_Ypgi`Z\#cfZXk`fe
Z_\Zb$`e&Z_\Zb$flk[Xk\j
GIF=@C<J
Yifnj\_fjkgifÔc\j#
Xe[Yffb`e*Zc`Zbj
;<J@>E9I8E;
d\dfiXYc\eXd\n`cc
cXleZ_Xk_`jkfi`Z;E:kf
^X`ej_Xi\f]d`e[

11. 11
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Team
D`Z_X\cJ\`Y\c#8[m`jfi
D`Z_X\c`jk_\:<FXe[ZfÆ]fle[\if]nnn%aljk`e%km#XJXe=iXeZ`jZfYXj\[m\ekli\]le[\[jkXiklgk_Xk[\c`m\ijc`m\m`[\fkfk_\`ek\ie\k%
9i`Xe:_\jbp#9lj`e\jj;\m\cfgd\ek9iXe[
=fle[\if]9i`Xe:_\jbp#@eZ#`e[ljki`Xc[\j`^eZfejlckXek%8^iX[lXk\f]
k_\I_f[\@jcXe[JZ_ffcf];\j`^eI@J; #_XjX9=8`e`e[ljki`Xc[\j`^e%
Af\>\YY`X#Lj\i@ek\i]XZ\GI
<eki\gi\e\liXe[[\j`^e\i%?fc[jXgXk\ek]fi_`jgif[lZk#:i`k9lej
ž
%
8^iX[lXk\f]k_\I_f[\@jcXe[JZ_ffcf];\j`^eI@J; #_Xj[lXc9=8Ëj`e
^iXg_`Z[\j`^eXe[`e[ljki`Xc[\j`^e%
EXk_Xe9c\Z_XiZpb#;\m\cfg\i
:i\Xk\[=XZ\Yffb8ggjÈPflie\`^_YfijÉ.,#'''lj\ij Xe[ÉIfcf[\okifljÉ#
i\Z\ekcpcXleZ_\[È@[\ek`Ô\[?`kjÉ%8^iX[lXk\f]Zfdglk\ijZ`\eZ\?XimXi[#
EXk\_Xjnfib\[XkD`Zifjf]k#FGE<KK\Z_efcf^`\j#Xe[9Xk`h%

12. 12
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Press
“AirBed & Breakfast
is a fun approach to
couch surfing.”
nnn%n\YnXi\%Zfd
“Think of it as
Craigslist meets
Hotels.com, but a
lot less creepy.”
nnn%afj_jg\Xi%Zfd
“A cool alternative to
a boring evening in
a hotel room.”
nnn%dXj_XYc\%Zfd nnn%jgi`e^n`j\%Zfd

13. 13
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
User Testimonials
“AirBed&Breakfast
freaking rocks!”
Afjl\=#NXj_`e^kfe#;:
“A complete success.
It is easy to use and it
made me money.”
<d`cpD#8ljk`e#KO
“It’s about the ideas,
the interactions, the
people. You don’t get
that in a hotel room.”
;Xe8#FekXi`f#:XeX[X
“I found something in
my price-range, and that’s
what really enabled me
to come to the conference.”
AXjfeI#8kcXekX#>8

14. 14
19 rausch street, ste c, san francisco, ca 94103 www.airbedandbreakfast.com [phone] [email protected]
Financial
N\Xi\cffb`e^]fi()dfek_jÔeXeZ`e^kfi\XZ_/'#'''kiXejXZk`fejfe
8`i9\[9i\Xb]Xjk%
8E><CIFLE;
,''B )D/'B
I<M<EL<
fm\i()dfek_j
KI@GJN&899
Xm^),]\\`e`k`Xc`em\jkd\ekfggfikle`kp