All marketing term's examples & meanings.pptx

A presentation on all terms of marketing explained with examples. All terms of Kotler's Principles of MArketing have been mentioned with relevant examples of companies or brands.

1. Chapter One Marketing: Creating Customer Value and Engagement

2. What is Marketing? The set of strategies and activities by which companies acquire and engage customers, build strong customer relationships, and create superior customer value in order to capture value from customer in return.

3. Selling and advertising Acquiring and engaging customers Building strong customer relationships Creating superior customer value to capture value in return

4. NEEDS EDUCATION

5. WANTS : guidance

6. DEMANDS : better tutor

7. Product Concept

8. Production Concept

9. Selling Concept

10. Marketing Concept

11. Societal Marketing Concept

12. Marketing Myopia

13. Customer Generated Marketing Starbucks’ Advocacy Marketing  allow customers to  buy a $5 gift card for their friends through Twitter. to replace the traditional logo by “Share a Coke with” followed by a person’s name or a generic name (mom, dad, mate, bestie, etc.) with the idea to get together and share a special moment over a Coca-Cola  Apple asked users to  share photos they took with their iPhones on social media,  using a designated hashtag. The company then proceeded to pick the photos it liked the most, and use them on public transit and billboard ads.

14. Customer Engagement Marketing Conversational marketing  is based on the principle that customer relationships are built one interaction at a time Gamification  is an effective way of engaging customers in a fun and entertaining way.   Email  is an important ingredient of customer  engagement

15. Customer Generated Marketing Conversational marketing  is based on the principle that customer relationships are built one interaction at a time Gamification  is an effective way of engaging customers in a fun and entertaining way.   Email  is an important ingredient of customer  engagement

16. Chapter Two Company and Marketing Strategy

17. Cash cow Question mark Star Dogs BCG GRWOTH SHARE MATRIX OF COCACOLA

18. ANSOFF MATRIX OF COCACOLA

19. Chapter five Consumer Markets and Buyer Behavior

20. MARKET PENETRATION CULTURE : McDonald’s different food menu for different countries around the world to target their culture.

21. MARKET PENETRATION SUB-CULTURE : Akij Food changed the Mojo Packaging to show their support for Palestine and the People against the war.

22. MARKET PENETRATION SOCIAL FACTORS : -Family Robi MyFamily app allows its members to plan the recharges of the whole family

23. MARKET PENETRATION SOCIAL FACTORS : - Robi MyFamily app allows its members to plan the recharges of the whole family

24. MARKET PENETRATION Role and Status :

25. MARKET PENETRATION Age groups :

26. MARKET PENETRATION Lifestyle :

27. MARKET PENETRATION Personality :

28. MARKET PENETRATION Environmental situation :

29. Complex Buying Behavior

30. Habitual Buying Behavior

31. Variety seeking Buying Behavior

32. Dissonance Reducing Buying Behavior

33. Chapter Six Business Markets and Business Buyer Behavior

34. Business To Business Market

35. Business To Consumer Market

36. Straight Rebuy

37. System Solution:

38. Chapter Seven Customer Value Driven Marketing Strategy: Creating value for Target Customer

39. Geographic Segmentation

40. Demographic Segmentation Age Groups:   offers Coca-Cola Classic and Coca-Cola Zero Sugar to appeal to younger consumers who are more health-conscious and prefer sugar-free options. On the other hand, Coca-Cola has also introduced products like Coca-Cola Life, sweetened with natural ingredients, to target older consumers who may be more concerned about their sugar intake.

41. Demographic Segmentation Gender:   recognizes that men and women have different athletic needs and preferences, and therefore, they have developed separate product lines and marketing campaigns for each segment.

42. Demographic Segmentation Income levels: offers different membership tiers, such as Amazon Prime and Prime Student, to cater to customers with varying budgets. By tailoring their offerings and benefits to different income segments, Amazon ensures that customers feel they are getting value for their money.

43. Psychographic Segmentation Lifestyle: offers different product lines, such as Pampers for newborns and toddlers, to target parents with young children. They also have brands like Febreze and Swiffer that cater to households with pets. 

44. Psychographic Segmentation Attitudes: Rolls Royce: Targets people in the upper social class who are wealthy and showy BMW: Targets buyers who enjoy thrill-seeking, powerful driving, and status

45. Psychographic Segmentation Values: Adidas: Targets two segments of customers: athletes who value performance, and streetwear enthusiasts who value comfort and style

46. Benefit Segmentation Neutrogena Offers a variety of skincare products for different customer needs, such as oily or dry skin

47. Loyalty Status: Sephora: Sephora uses customer segmentation to offer personalized beauty products and services to its customers. Customers are segmented based on their preferences and purchase history, and are then offered customized product recommendations, free samples, and other perks .

48. User Status: Shawpno : It gives its regular customers a membership account . A Shawpno member earns points for his/her each purchase from Shawpno .

49. Local Marketing: When Uber was trying to expand its geographic reach, it used big data from social media platforms to learn more about the specific transportation problems in each city it was looking to move into. The resulting effect was the growth of the company’s client base through tailored promotions and referral benefits

50. Individual Marketing: Shutterfly is a website for designing personalized gifts with the faces of people or anything you want. Shutterfly automatically identifies photos with faces and places them on items you can purchase from the app. An example is these mugs.

51. Mass Marketing: Teer sells Wheat, Soybean Oil and other regularly consumed Food products to a Mass Market with no differentiation. Best Buy also does the same thing . They target a huge mass of people.

52. Differentiated Marketing: McDonald's offers salads and grilled chicken options for health-conscious customers, while those seeking indulgence can enjoy their classic burgers and fries. The company also targets children with Happy Meals, which include toys and smaller portions. Marketing channels for McDonald's vary, with younger customers being reached through digital ads and social media, while older demographics may be targeted through traditional media like TV commercials.

53. Niche Marketing: Glorious PC Gaming Race has become a seven-figure business simply by offering high-quality (and often customizable) products to PC Gamers. Jacamo first launched in 2007, they primarily targeted larger (and taller) men who struggle to find well-fitting clothes on the high-street.

54. Value Proposition of Brands More For More

55. Value Proposition of Brands More For Less Dell Computer claims to have better products and lower prices for a given level of performance

56. Value Proposition of Brands More For Same Toyota introduced it Lexus line with “more-for-the-same” value proposition

57. Value Proposition of Brands Less for much Less Dollar stores offer a limited selection of products at significantly lower prices compared to traditional retailers, providing less variety but much lower prices.

58. Chapter Eight Products, Services, and Brands: Building Customer Value

59. Consumer Product A summer music festival where Coca-Cola sponsors the event, providing free samples and branded merchandise to attendees.

60. Convenience Product Lay's sets up pop-up stands in a busy city center, offering free snack-sized bags to commuters during rush hour to encourage

61. Shopping Product Nike hosts a weekend-long event at a major shopping mall, featuring interactive displays, product demonstrations, and a special discount on their latest running shoes to encourage shoppers to make a considered purchase.

62. Speciality Product Tesla organizes an exclusive launch event for their latest electric vehicle model, inviting potential buyers to a luxurious showroom experience with test drives, presentations by engineers, and in-depth discussions about the car's unique features

63. Industrial Product Caterpillar holds an industry expo, showcasing their latest heavy machinery and equipment to construction companies, with live demonstrations and technical workshops for potential buyers.

64. Ideas TED Conference, where thought leaders from various fields share innovative ideas and insights through short, impactful talks, promoting the spread of new and transformative ideas

65. Ideas Uber offers free rides to attendees of a major city festival, showcasing the convenience and availability of their ride-sharing service during high-demand times.

66. Chapter Ten Pricing: Understanding and Capturing Customer Value

67. GOOD VALUE PRICING Grocery stores like Kroger introducing a new line of generic products. These generic products offer the same quality as name brands but at a lower price .

68. VALUE ADDED PRICING An airline like Biman Bangladesh Airlines might offer bundled vacation packages that include flights, hotels, and activities. Customers are willing to pay a higher price for the convenience of having everything planned for them.

69. COST BASED PRICING A restaurant like BFC calculate the cost of ingredients and labor to determine menu prices. They then add a markup to cover their overhead costs and make a profit.

70. COST SURPLUS PRICING Retail stores often use this strategy, such as Meena Bazar marking up the price of a popular toy during the holiday season. They know that customers are more willing to pay a premium during this time.

71. Chapter Eleven Pricing Strategies: Advanced Topics

72. MARKET SKIMMING Apple typically launches iPhones at a premium price, targeting early adopters willing to pay for the latest technology. They gradually reduce prices later to capture more budget-conscious customers.

73. OPTIONAL PRODUCT PRICING Phone companies often price phones lower and generate additional revenue from optional accessories like cases

74. HP might sell printers at a lower cost but make a profit by selling ink cartridges with a high markup . CAPTIVE PRODUCT PRICING

75. HP might sell printers at a lower cost but make a profit by selling ink cartridges with a high markup . CAPTIVE PRODUCT PRICING

76. Leather manufacturers can generate extra revenue by selling by-products like wallets made from leftover leather scraps. BY PRODUCT PRICING

77. Telecom companies might bundle phone purchases with data plans at a discounted price to incentivize customers. PROD BUNDLE PRICING

78. Retailers like ACI frequently offer discounts and coupons to attract customers and boost sales. DISCOUNT & ALLOWANCE PRICING

79. Software companies might offer discounted subscriptions for students, segmenting their pricing strategy SEGMENTED PRICING

80. PSHYCOLOGICAL PRICING

81. PROMOTIONAL PRICING Electronics stores might run promotions to sell off older models before new releases

82. GEOGRAPHICAL PRICING Companies may adjust prices based on local production costs and market competition.

83. DYNAMIC PRICING Ticketing platforms might use dynamic pricing, where prices automatically adjust based on real-time demand.

84. PERSONALIZED PRICING Insurance companies might personalize prices based on driving history and demographics.

85. ZONE PRICING Food delivery apps often charge zone pricing, with higher fees for deliveries further away

86. BASING POINT PRICING Steel companies using a central location to determine delivery costs. This pricing model uses a specific geographic location as a reference point for calculating freight charges

87. Chapter Twelve Marketing Channels: Delivering Customer Values

88. VERTICAL MARKETING SYSTEM Aarong produces and sells a variety of clothing lines targeting different demographics (office wear, traditional wear, etc.) through their own retail stores ( Aarong ) across Bangladesh.

89. VERTICAL MARKETING SYSTEM Banglalink uses a horizontal marketing system by employing a variety of media outlets to reach a broad youth audience across the country

90. BRICK & MOTOR COMPANIES Apex,a popular shoe brand, has numerous physical stores across Bangladesh where customers can try and purchase shoes.

91. BRICK & CLICK COMPANIES Amazon offers a wide variety of products online

92. PURE CLICK COMPANIES Amazon offers a wide variety of products online

93. BRICK & CLICK COMPANIES Walmart originally started as a brick-and-mortar shop but not but now supports purchases through its e-business. Typically, clients can order goods online and have them delivered at their preferred tangible outlet. 

94. Chapter Thirteen Retailing and Wholesaling

95. MAJOR RETAILER SHOPS Bata , a popular shoe and leather goods brand launches an exclusive Eid collection every year.  SPECIALITY STORE

96. MAJOR RETAILER SHOPS Meena Bazaar, a super market in Bangladesh, organizes a Winter Carnival offering discounts, fashion shows, and special offers on a wide range of products including clothing, home décor, and electronics Super Market

97. MAJOR RETAILER SHOPS Big Bazaar,known department store in Bangladesh, organizes a Winter Carnival offering discounts, fashion shows, and special offers on a wide range of products including clothing, home décor, and electronics DEPARTMENT STORE

98. MAJOR RETAILER SHOPS CONVENIENCE STORE LAVENDER CONVENIENCE STORE LTD

99. MAJOR RETAILER SHOPS SUPER SHOP

100. MAJOR RETAILER SHOPS Discount store DISCOUNT BASKET, a woman clothing store sells products in discounts

101. MAJOR RETAILER SHOPS OFF PRICE RETAILER Brand Shop BD, an off-price retailer offering branded goods at reduced prices, hosts a mid-year mega sale featuring high discounts on surplus and previous season’s stock, attracting bargain hunters looking for quality brands at lower prices. Major Store Retailer Types Off Price Retailer

102. MAJOR RETAILER SHOPS FULL SERVICE WHOLESALERS Pran-RFL Group organizes an annual wholesaler meet to discuss business strategies, introduce new products, and offer exclusive deals to their full-service wholesalers who distribute a wide range of food and beverage products.

103. MAJOR RETAILER SHOPS WHOLESALE MERCHANT S. Alam Group holds a trade expo for wholesale merchants to showcase bulk purchasing opportunities across various categories including commodities, steel, and consumer goods.

104. MAJOR RETAILER SHOPS INDUSTRIAL DIStRIBUTOR

105. MAJOR RETAILER SHOPS CASH AND CARRY WHOLESALER IT is a popular cash and carry wholesaler group

106. MAJOR RETAILER SHOPS DROPSHIPPER

107. Assignment on Principles of Marketing SUBMITTED TO, MOHAMMAD IFTEKHARUL AMIN, PROFESSOR, IBA, DU SUBMITTED BY Ramisha Arzumand ROLL-113, SEC-A, BBA 32ND, IBA,DU 3 rd June, 2024

108. MAJOR RETAILER SHOPS RACHJOBBERS

109. MAJOR RETAILER SHOPS PRODUCER’S COOPERATIVE

110. MAJOR RETAILER SHOPS Selling Agents

111. MAJOR RETAILER SHOPS Purchasing Agents

112. MAJOR RETAILER SHOPS Purchasing Offices

113. MAJOR RETAILER SHOPS Sales Branch and Offices

114. MAJOR RETAILER SHOPS Manufacturer’s Agents

115. MAJOR RETAILER SHOPS Brokers

116. Thank you