Amanuel nigussen business plan presentation

This a businesses plan critiques by business students

1. Hawassa university College of Business and management
Department of Entrepreneurship
Group Assignment
submitted date 09/05/2025

Name of group members
Name ID
1. Amanuel Niguse ................................................... 0112/17
2 . Dawit Biset ................................................... 0334/17

Submitted to instructor : Dr.Dejene A.

2. Executive summary As a recent research made by Mercer human resource consulting shows our city Addis Ababa is the 5th dirtiest city in the world. Another research made by Dr.Yisak Tafere (central statistical agency executive secretary) states 56% of this untidiness is caused by packaging materials that people throw away after using what’s packed in. Waste Dizo-Art is a company that reuses packaging materials to produce different artfully designed merchandises that will protect the environment while also offering trending, in demand and competitively and fairly priced products. Emphasis is placed on reusing industrial packaging products that are driven by the society such as bags, artistic candle sticks, decorated light bulb sticks patterned and hairbands and pen-handles.

3. The company will compete in a highly fragmented but competitive market. So it has carefully chosen and combined variety of promotional strategies into a unique marketing mix to gain as much market share as possible. After the business started and becomes stable, we have also planned on starting an e-commerce marketing campaign based on web content, engine search optimization and a brand promise that sets the store apart from its competitors. Waste Dizo-Art will also accept requests from customers and produce custom-made products.

4. The company will need an estimated value of around 1 million birr from the starting of the business. Around 500,000 will be provided from our saving while the other 500,000 will be requested from commercial banks as mid-term loan that is about to be paid in about 3-5 years.

5. Strengths • Problem Identification: Clearly states the
environmental problem of waste in Addis Ababa.

• Solution Introduction : Introduces Waste Dizo-Art as a company offering a solution. • Total Funding Stated: Clearly indicates the total funding needed (1 million Birr).

6. • Funding Sources Identified: Mentions savings and commercial loans as funding sources. • Product Examples Listed: Lists examples of products (bags, candle sticks, etc.)

• Focus Mentioned : Mentions the focus on artful design and home use. • Distribution Channels Listed: Lists shops, wholesalers, and online sales as distribution channels.

7. • Addresses Environmental Problem : Clearly addresses the environmental problem of waste in Addis Ababa.

• Potential Risks Identified: Identifies potential risks to the business (e.g., technology unreliability, market demand, production capacity).

• Exit Options Mentioned: Mentions merger and IPO as potential exit strategies.

8. Weaknesses • Lack of Professionalism : The absence of a cover sheet immediately makes the business plan appear unprofessional and incomplete.

• Missing Essential Information: A cover sheet should include the company name, logo, contact information (address, phone number, email), date, and potentially a confidentiality statement.

• Missing Key Strategies : Doesn't summarize the company's marketing, operational, or financial strategies.

9. • Lack of Manufacturing Process Description: Doesn't describe the manufacturing process, including the steps involved, the equipment used, and the labor requirements.

• Missing Pricing Strategy: Doesn't discuss pricing strategies, target profit margins, or how prices will be determined. • No Market Research Data : Lacks data to support claims about demand, market size, or target customer preferences.

10. • No Market Research Data : Lacks data to support claims about demand, market size, or target customer preferences.

• Insufficient Competitive Analysis: Doesn't thoroughly analyze the competition, identify their strengths and weaknesses, or explain how Waste Dizo-Art will differentiate itself.

• Limited Partnership Exploration : Doesn't fully explore potential partnerships with industries, government agencies, or NGOs.

• Limited Scope: Doesn't consider other exit options, such as acquisition by a larger company or sale to a private equity firm.

11. OVER ALL SUMMARY The business plan has a good foundation but needs significant improvement across all areas to be a compelling document for investors or lenders. The key areas for improvement include:
• Adding Specific Details
• Supporting Assumptions with Data
• Developing Realistic Financial Projections
• Strengthening the Risk Assessment
• Improving the Overall Presentation By addressing these weaknesses, Waste Dizo-Art can create a business plan that effectively communicates its vision, strategy, and financial potential.

12. THANK YOU