amul doodh pita h india . the taste of india

amul ppt

1. INTRODUCTION Formed in 1946, is a dairy cooperative movement in India. A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF) The brand name AMUL means “AMULYA” This word is derived form the Sanskrit word “ AMULYA” which means “PRICELESS”.

2. Spurred the WHITE REVOLUTION OF INDIA , which has made India the largest producer of milk and milk products in the world. DR VERGHESE KURIEN , former chairman of the GCMMF is the man behind the success of AMUL

3. Price   Advertising   Marketing Strategies  

4. PROBLEMS FACED BY AMUL Brand loyalty and competition Sources of competition Private dairies- Through replicating Amul’s model i.e procurement and distribution footprints Entrance of large dairies like Fonterra Multinational companies like Nestle, Unilever were expanding in urban market  

5. Brand connection with India’s young population Procurement of raw material in order to meet the challenges of the emerging competition Improving the yield of existing farmers Migration to urban areas because younger generation of rural India were becoming reluctant to join the dairy

6. SOLUTIONS   Eye On Foreign Multi Brand Retail. Amul maintains programmes that allows farmers to buy fortified feed and operated mobile veterinary units to improve fertility and milk production. To attract youth to dairy farming Amul encouraged the creation of larger farms with 20-30 cattle which had the scale to benefit from newer technologies and encouraged entrepreneurship.

7. Managing competition. Two of the Amul largest regional competitors were the Karnataka Coopertive Milk Federation and the Tamil Nadu Cooperative Milk Producers Federation. Both were established as part of NDDB’s mandate to promote the Amul model across India and shared Amuls three tier cooperative system.

8. RECENT SCENERIO OF AMUL Brand equity in the Marketing strategy of Amul Competitive analysis in the Marketing strategy of Amul Market analysis in the Marketing strategy of Amul   Customer analysis in the Marketing segmentation of Amul

9. CONCLUSION At last Amul with strong brand image can comeup with unique ideas like Amul basundi,gulab jamun , choclates etc which are not as popular as Amul ice-cream. Though Amul hoardings are a huge success, it can penetrate even better in rural areas by advertising through the media ( newspapers, sponsoring shows in TV etc.