Amul Facts

Amul, Facts on Amul

1. The Taste of India

2. Evolution of the company Formed in 1946 by Dr. Verghese Kurien It has found in Gujarat. Brand name taken from Sanskrit word “Amoolya” means Precious Full name “ Anand milk Producers Union ltd.” Managed by GCMMF ( Gujarat Cooperative Milk Marketing Federation ) Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. Key people: MD - R.S Sodhi CFO – Rakesh Shukla

3. Vision And Mission Vision “ Amul’s Vision is to provide more satisfaction to the farmers, their customers, employees and distributers.” Mission “ We the motivated and dedicated workforce at A mul are committed to produce wholesome and safe  foods of excellent quality to remain market leader through development of  quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers.”

4. Location of Amul Amul headquarters is located at Gujarat in a district called Anand.

5. The Amul Model The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

6. The Amul Model Cont.

7. Breadspreads Amul Butter, Amul Lite, Delicious Table Margarine Cheese Range Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza ( Mozarella ) Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza Fresh Milk Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk UHT Milk Range Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream Milk Powders Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee Whitener Milk Drink Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Koko,Amul Kool Millk Shaake , Amul Kool Chocolate Milk,Nutramul Energy Drink Range of Products

8. Health Drink Stamina Instant Energy Drink Brown Beverage Nutramul Malted Milk Food Curd Products Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo Yoghurt Pure Ghee Amul Pure Ghee, Sagar Pure Ghee Sweetened Condensed Milk Amul Mithaimate Mithaee Range (Ethnic Sweets) Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar Ladoos Ice-cream Sundae Range, probiotic,,sugarfree and probiotic Chocolate & Confectionery Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo , Amul Bindass , Amul Fundoo Range of Products cont.

9. Financial performance Sales Turnover Rs (million) US $ (in million) 2002-03 27457 575 2003-04 28941 616 2004-05 29225 672 2005-06 37736 850 2006-07 42778 1050 2007-08 52554 1325 2008-09 67113 1504 2009-10 80053 1700 2010-11 97742 2172 2011-12 116680 2500 2012-13 137350 2540 Growth of 17.72 per cent to reach Rs.13735.15 crores ( Rs.137.35 billion).

10. Operational Performance Members 17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal Members) No. of Producer Members 3.18 Million No. of Village Societies 16,914 Total Milk handling capacity per day 16.8 Million litres per day Milk Collection (Total - 2012-13) 4.66 billion litres Milk collection (Daily Average 2012-13) 12.7 million litres Cattlefeed manufacturing Capacity 5890 Mts. per day Sales Turnover -(2012-13) Rs . 13735 Crores (US $ 2.54 Billion)

11. SWOT ANALYSIS Technical manpower Demand Margins Problem in distribution Perishability Competition Flexibility in market Export potential Milk vendors Competition

12. Amul - BCG Matrix Amul Ice- Cream Amul chocolate Amul butter Amul chocolate drink Low Amul cheese High Business growth rate Low High Relative Market Share

13. ICE CREAM CHOCOLATES LIQUID FRESH MILK BUTTER PIZZA COMPETITION

14. Market Share Amul owns 85 percent share in butter market 75 percent in cheese share market. Amul is the market leader in Cheese, with 65-66% share. It also has  88% market share in butter, 63 % share in infant milk and 45% market share in dairy whitener. Amul also enjoys a 26% share in the packaged milk market.

15. Awards GCMMF wins the SAP Award for Customer Excellence (SAPACE) 2013 under the category of "Best Run Award in Finance" ET-Corporate Citizen Award of the Year 2010-11 to GCMMF Green Globe Award Dr. V. Kurien honoured with Life Time Achievement Award by CNN-IBN

16. Achievements of GCMMF 9.4 million liters of milk procured per day INR150 million (US$2.3 million) disbursed in cash daily. Gcmmf is the largest cooperative business of small producers with an annual turnover of inr53 billion (us$810 million) The government of I ndia has honored A mul with the "best of all categories Rajiv Gandhi national quality award". Largest milk handling capacity in Asia Largest cold chain network 48 sales offices, 5000 wholesale distributors, 7 lakh retail outlets Export to 37 countries worth INR150 crore (US$23 million)

17. Thank You…